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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Happy Thanksgiving from Sounds Profitable Nov 29, 2021
    Show notes

    Bryan's family is a bit under the weather, so we've taken the week off. But this gap in programming has allowed us to replay one of our favorite episodes, with guest Marcus dePaula, discussing how your current audio equipment influences how people perceive you in modern business. Cheers everyone!

    • Marcus dePaula of Podcast Audio Lab
    • https://soundsprofitable.com/update/audio-quality-and-your-brand

    Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • and Arielle Nissenblatt
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

    The Last, Best Frontier For Podcasting Nov 26, 2021
    Show notes

    The six-country study we recently completed on in-car radio: https://www.worlddab.org/news/blogs/89/car-buyers-survey-2021A tribute to Rosalie Trombley from Sean Ross: https://www.billboard.com/music/music-news/10-songs-cklw-curated-for-me-rosalie-trombley-bryan-adams-7325434/The Infinite Dial UK: https://www.edisonresearch.com/the-infinite-dial-2021-uk-save-the-date/The Top 50 Podcasts, Q3 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2021/Sign up for the I Hear Things newsletter to get access to our upcoming Pitchable Podcast webinar: https://tomwebster.mediaSee omnystudio.com/listener for privacy information.


    Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke Nov 22, 2021
    Show notes

    Does your podcast need to be monetized? Or can it just be a fun hobby? And does the normal road to monetization fit what you're looking for, or should you be looking into alternate means? Listen as hosts Bryan and Arielle, and guest Alban Brooke, discuss the differences you should distinguish, and the data behind those decisions.

    • Alban Brooke of Buzzsprout
    • https://soundsprofitable.com/update/anchor-serious-ad-channel

    Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • and Arielle Nissenblatt
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

    Buying vs Building Unique Podcast Adtech w/ James Avery Nov 15, 2021
    Show notes

    Sometimes the best fix is being provided by someone else, and there's no shame in using it. In fact, that useful tool may be exactly what your company needs, at a more fair price. Arielle and Bryan talk with James Avery of Kevel about how it's even more than buy vs build with podcast technology, in that is should be "buy and then build upon".

    • James Avery of Kevel
    • https://soundsprofitable.com/update/buy-vs-build

    Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • and Arielle Nissenblatt
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Send us messages with Yappa!Join the private feed! https://soundsprofitable.supercast.comSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

    Music Was Better In My Day - Now Get Out Of My Yard Nov 12, 2021
    Show notes

    The Spoken Word Audio Report (SWAR!) https://www.nationalpublicmedia.com/insights/reports/the-spoken-word-audio-report/GWAR (GWAR!) https://gwar.netNY Times analysis of Spotify Data: https://www.nytimes.com/2018/02/10/opinion/sunday/favorite-songs.htmlMy 2019 piece on why Spotify is getting into podcasting: https://tomwebster.media/spotify-music-and-podcasting-the-meteor-is-coming/Who Was Prince? https://www.dcpofficial.com/who-was-princeA better explainer of NFTs than I am: https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faqTamsen Webster: http://www.tamsenwebster.com/Find Your Red Thread: https://www.amazon.com/dp/B091G3FRFW/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1Subscribe to my newsletter and get all the details of our upcoming webinar at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.


    Sounds Profitable en Español! w/ Sean King Nov 08, 2021
    Show notes

    What's the difference between a synthetic voice and a deep fake? And what's the most ethical way to use this amazing technology? Sean King joins hosts Bryan Barletta and Arielle Nissenblatt to discuss the future of synthetic voices, and Sounds Profitable's recent foray into the Spanish language.

    • Sean King of Veritone One
    • https://soundsprofitable.com/update/sounds-proftable-in-spanish
    • Check out the Open Voice Network

    Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • and Arielle Nissenblatt
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

    A Deepdive Into Podcast AdTech w/ Pete Birsinger Nov 01, 2021
    Show notes

    Pete Birsinger joins us to talk about the benefits of a Sounds Profitable Product Deepdive, and why Podscribe has been such a huge supporter.

    • Pete Birsinger of Podscribe
    • https://soundsprofitable.com/update/deepdive-into-adtech

    Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • and Arielle Nissenblatt
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Join the private feed! https://soundsprofitable.supercast.com
    Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

    The Crux Of The Kerfuffle Oct 29, 2021
    Show notes

    A data slide of the Independent Podcast Listening Audience can be found at http://ihearthin.gs
    James Cridland's analysis of the Spotify news (recommended): https://podnews.net/update/spotify-q321
    Source data for the Spotify announcement: https://tomwebster.media/the-most-important-question-in-podcasting-2021/
    Understanding Podcast Stats, again from James Cridland: https://podnews.net/article/understanding-podcast-statisticshttps://podnews.net/article/understanding-podcast-statistics
    John Spurlock's analysis of download trackers: https://livewire.io/podcast-trackers-by-episode-share/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2021-10-15Support for the show can be offered at Buy Me A Coffee--and thank you for listening. https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.


    Advising on Advisor w/ Megan Johnson Oct 25, 2021
    Show notes

    Lets learn about lift reports and audience insights, and what those can do for you and your company.

    • Megan Johnson of Podsights
    • https://soundsprofitable.com/update/audience-insights

    Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • and Arielle Nissenblatt
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

    Look For The Flowers Oct 22, 2021
    Show notes

    My Podcast Movement keynote: https://youtu.be/Ggy6Bs1FsLI
    Underlying data and observations about Facebook: https://tomwebster.media/the-most-important-question-in-podcasting-2021/
    Support the show at Buy Me A Coffee! https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.


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