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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How Audio Quality Impacts Your Brand w/ Marcus dePaula Oct 18, 2021
    Show notes

    This week, Sounds Profitable talks sound quality with Marcus dePaula, and how a good microphone can both save AND make you money.

    • Marcus dePaula of Podcast Audio Lab
    • https://soundsprofitable.com/update/audio-quality-and-your-brand

    Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • and Arielle Nissenblatt
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

    BONUS episode featuring Synthetic voices by Veritone MARVEL.ai Oct 14, 2021
    Show notes

    Check out this Bonus Article featuring the synthetic voices of James Cridland of Podnews and Evo Terra of Podcast Pontifications!
    Here's the article: https://soundsprofitable.com/update/sounds-proftable-in-spanish
    MARVEL.ai: https://www.veritone.com/applications/marvelai/
    Join us for more narrated articles!: https://soundsprofitable.supercast.tech/
    See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.


    Normal, But Not Back To Normal Oct 14, 2021
    Show notes

    The Edison Podcast Listener Survey template: https://www.edisonresearch.com/edison-research-podcast-listener-survey/Buy Me a Coffee!: https://www.buymeacoffee.com/TomwebsterAs always, I appreciate your support, and your subscriptions. You can get the newsletter version of this at http://ihearthin.gsSee omnystudio.com/listener for privacy information.


    Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning Oct 11, 2021
    Show notes

    Sounds Profitable chats with Claire Fanning about the IAB fall podcast UpFronts, and how you should be capitalizing on what we've learned.

    • Claire Fanning of SXM Media
    • https://soundsprofitable.com/update/programmatic-podcast-ads-upfront

    Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • and Arielle Nissenblatt
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

    Welcome to Season 2! w/ Arielle Nissenblatt Oct 04, 2021
    Show notes

    Join Bryan and new cohost Arielle Nissenblatt as they discuss what's coming in Season Two of Sounds Profitable.
    ___Credits:

    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • and Arielle Nissenblatt
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

    Looking Into The Matrix, Digital Audio Edition Oct 01, 2021
    Show notes The Tucker Carlson graphMost recent Share of EarShare of Ear by deviceSupport the show at: https://www.buymeacoffee.com/TomwebsterSubscribe to the I Hear Things newsletter at http://tomwebster.media

    SP Highlights: The Intangibles of Podcast Advertising w/ Tom Webster Sep 26, 2021
    Show notes

    The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.
    For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.
    Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links:

    • Tom Webster of Edison Research
    • Article:https://soundsprofitable.com/update/brand-lift-studies
    -----Send us answers to Tom’s questions at bryan@soundsprofitable.com using the Subject “Episode 18”. Make sure to answer all 3 questions, and include your address so we can send you a sticker!“What section of the library would you find Sounds Profitable under?”“Do you think this show is popular?”“If Sounds Profitable were to die tomorrow, what would you miss the most about it?”
    ___Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

    Podcasting For Connection Sep 24, 2021
    Show notes

    The Facebook opportunity for podcasting: https://tomwebster.media/accidental-podcast-listeners/
    The WSJ reporting on The Facebook Files: https://www.wsj.com/articles/the-facebook-files-11631713039
    Twitter: Before And After Trump: https://www.edisonresearch.com/twitter-before-and-after-trump/
    Unfriending Facebook: https://medium.com/swlh/unfriending-facebook-new-research-on-why-people-like-facebook-less-74894b927a0
    The newsletter edition of this podcast: http://tomwebster.media/podcasting-for-connection/And your support for this podcast at Buy Me A Coffee is always welcome! https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.


    SP Highlights: Understanding Lift Reports w/ Matt Drengler Sep 19, 2021
    Show notes

    The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.
    For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.
    Key Links:

    • Matt Drengler of Podsights
    • Articles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable.com/update/understanding-podcast-lift-reports-2
    -----Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!
    See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

    To All The Podcasts I've Loved Before Sep 17, 2021
    Show notes

    Most of the podcasts I talk about are found on the Podcasts page of my website: https://tomwebster.media/podcasts/You'll have to go to Spotify for Deep Six: https://open.spotify.com/show/0ZeM4Zf9RVknahbM4gk8dS?si=NS9ME2l1TzyPa6l2e_rIIg&dl_branch=1And I rescued the Mitch Joel episode of The Friday Five here: https://soundcloud.com/tomwebster/mitch-joel-on-2013-05-24-at-0803output
    See omnystudio.com/listener for privacy information.


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