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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

    • Apple Podcasts
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    Latest Episodes:
    Spotify Is Not Going to Kill Podcasting w/ Nick Hilton May 02, 2021
    Show notes

    Spotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I believe that they’re not actively killing the podcasting dream. But how far they have to go to do that is open to debate. A debate we have on this episode.Key Links:

    • Nick Hilton of Podot Pods
    • Article: https://soundsprofitable.com/update/spotify-megaphone-deal
    -----Are Boston Dynamic Robots going to kill us? Or be cool friends?-----Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!
    See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    The Provenance of Podcasting Apr 30, 2021
    Show notes

    This week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most interesting-yet-largely-ignored-by-podcasters news story of the past couple of weeks. First, a detour from the world of art, or as we say here in Boston, aht.See omnystudio.com/listener for privacy information.

    The One Thing Podcasters Must Do To Prepare For Paid Podcast Subscriptions Apr 25, 2021
    Show notes

    Paid subscriptions on Apple Podcasts: should you? What you NEED to do if you go down that road. Also: how Clubhouse should spend its sweet VC cash.See omnystudio.com/listener for privacy information.

    Post-Roll is Bulls#!& w/ Dane Cardiel Apr 25, 2021
    Show notes

    Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel of Simplecast joins us to talk about rebranding post-roll, and figuring out ways to use DCI to make your podcast better.Key Links:

    • Dane Cardiel of Simplecast
    • Article: https://soundsprofitable.com/update/postroll-ads-are-garbage
    -----How much is too many ads? And what ads work best for keeping listeners interested?-----Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    Targeting Demographics in Podcasting w/ Jay Green Apr 18, 2021
    Show notes

    Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:

    • Jay Green of Cadence13
    • Article: https://soundsprofitable.com/update/targeting-by-demographic
    -----What is a digital household exactly? And what’s the best way to figure out who is actually listening to your podcast in that household?-----Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    Spotify is in it to Win it w/ Griffin Caprio Apr 11, 2021
    Show notes

    Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they discuss the future of audio, and what it means to you.Key Links:

    • Griffin Caprio
    • Article: https://soundsprofitable.com/update/spotify-is-in-it-to-win-it
    -----Is Podcasting still going to be called Podcasting? How far can that definition be stretched?-----Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with YappaSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider Apr 04, 2021
    Show notes
    Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how do we make sure our podcasts are acting ethically?
    Key Links:
    • Jack Rhysider of Darknet Diaries
    • Article: https://soundsprofitable.com/update/privacy-solutions
    -----What’s the difference between tracking and data collection? Can private feeds provide what major hosting platforms can’t?-----Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    Can American Podcasting Learn From France? w/ Sarah Toporoff Mar 28, 2021
    Show notes

    Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global mindset needed for the future of podcast marketing?Key Links:

    • Sarah Toporoff of Podinstall
    • Article:https://soundsprofitable.com/update/france-podcast-measurement
    -----Why are we missing out on these markets? And how can we learn to utilize what they’re teaching us?-----Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso Mar 21, 2021
    Show notes

    IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 120 million listeners who are currently being left out?Key Links:

    • Tom Barasso of PodLP
    • Article:https://soundsprofitable.com/update/ipv6-and-india-for-podcasts
    -----How is the IABv2 working towards utilizing the power of IPv6? What struggles will podcasting have in countries where IPv6 is the main source of addressing?-----Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse Mar 14, 2021
    Show notes

    Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.
    Key Links:

    • Benjamin Masse of Triton Digital
    • Article: https://soundsprofitable.com/update/programmatic-advertising-for-podcasts
    -----Is Programmatic Advertising your backup plan? Or your main course of action?-----Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    Previous 1 107 108 109 110 Next

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