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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Night Acquires The Roost, Gen Alpha's Loving Sports, & More Apr 09, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: The Roost has been acquired by Night Talent Management, Podcasting's open internet heritage, the lack of serial in Serial, Gen Alpha's growing sports fandom, and the trouble with trying to change TV upfronts.
    Find links toe verything mentioned and the full write-up on Sounds Profitable.

    L.A. Evolutions Keynotes Published, 2024 M&A Drivers, & more Apr 08, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Podcast Moevment has published the 2024 Evolutions keynotes on YouTube, The Breakfast Club's recent interview with Eric Adams shows podcasting's power for hard-hitting questions, and Digiday looks at the factors that could affect ad tech M&A this year.
    Find lnks to everything discussed and the full write-up on Sounds Profitable.

    Podcasting is an Ad Bargain, Retail Media's Audio Future, & More Apr 05, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: Tom Webster breaks down highlights from The Ad Bargain, The Joe Rogan Experience boosts Gary Clark Jr.'s Spotify numbers, retail media networks are starting to see the appeal of audio, and over 50% of surveyed Americans are cord-cutters.
    Find links to everything covered in this episode and read the full write-up here on Sounds Profitable.

    Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More Apr 04, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Tom Webster breaks down five important data points from The Ad Bargain, KANTAR publishes podcast advertising guidelines for the Netherlands, and more than half of US TV watchers are cord-cutters.
    Find links to every article mentioned and the full write-up at Sounds Profitable.com

    Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More Apr 03, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Sound Profitable's newest study The Ad Bargain is now live, industry KPIs show YouTube leads for social media advertising attention (with podcasting in second place), where Gen Alpha consumes content, and why performance marketers are shifting priorities to brand-building.
    Find links to everything mentioned, as well as the full write-up, on Sounds Profitable.

    Retail Media x Audio, Podcasting's PR Power, & More Apr 02, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: audio and retail are getting in tune with one another, advertisers are suing Meta for allegedly inflating ad viewership, the utility of podcasts like Lex Fridman's, insights from leaders at the top of podcasting, and Evan Shapiro's take on the 'creator economy' and how it's evolving.
    Get links to every story mentioned as well as the full write-up on Sounds Proftiable.

    Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More Apr 01, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Anyone can buy traffic but building audience is harder, How the New York Times approaches podcast discovery and growth, YouTube to host Creator Workshop, Gary Clark Jr. experienced the Joe Rogan bump, and podcasters explore diverse revenue streams.
    Register now for The Ad Bargain's debut webinar.
    Catch links to everything mentioned in this episode and the full write-up on Sounds Profitable.

    Audible Grows Originals, True Crime's Advertiser Appeal, & More Mar 28, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Audible rides audio boom with big investments, the issue with DTC brands courting influencer investors, GroupM to double investment commitments in women's sports, and why true crime podcasts are great for advertisers.
    Find links to everything discussed and the full write-up on Sounds Profitable.

    2024 Ambies Winners, Top Executives Love Podcasts, & More Mar 27, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting, brought to you from the floor of Evolutions by Podcast Movement: The 2024 Ambies happened last night, Signal Hill Insights shares the podcast listening habits of influential exeutives, why marketers need to embrace the funny when it comes to podcasting, how to turn a comedy podcast into a comedy documentary, and Indigenous Screen Office pairs with Acast.
    Find links to everything mentioned in today's episode and the full writeup on Sounds Profitable.

    Political Podcasting Survey, Spotify's Education Experiment, & More Mar 25, 2024
    Show notes

    Here's what you need to know for today in the busines of podcasting: Sounds Profitable will be returning to Evolutions by Podcast Movement with the Partner Lounge and two public panels, Podcastle's U.S. survey finds which podcasts are hot with politically-attentive respondents, eMarketer finds poltical ad spend is nearly triple what it was in 2016, and Spotify is testing video-based learning courses in the UK version of the app.
    Find links to everything mentioned and the full write-up here at Sounds Profitable.

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