Sounds Profitable

Latest Episodes:

Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More May 02, 2024

Show notes

Here's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase football marketing momentum, news orgs are done begging for ad dollars, Spotify makes its NewsFronts debut, and Audible tests lower-priced plan as a possible response to Spotify's audiobook offering.
Find links to every article mentioned and the full write-up here on Sounds Profitable.com

Podcast Advertising - The Safest Bet in a Risky Landscape May 02, 2024

Show notes

For brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise.

Written by Tom Webster
Edited by Gavin Gaddis
Audio edited by Gavin Gaddis
Hosted by Spreaker

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Podcasting in India, Q1 Revenue Growth, & More May 01, 2024

Show notes

Here's what you need to know for today in the business of podcasting: City Casts and the value of local focus, a new report on podcast listeners in India, Magellan AI's Q1 2024 podcast advertising benchmarks, Right Side Up's guide on measuring success for influencer marketing campaigns, and The New York times covers podcast companies building out their video shooting capabilities.
Find links to every article mentioned and the full write-up here on Sounds Profitable.

SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More Apr 30, 2024

Show notes

Here's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58% rule, travel advertising is taking flight, brands are looking to stretch beyond TV in sports advertising (and podcasting looks to be a good fit), and a new university has introduced a podcast course into their curriculum.
Find links to every article mentioned and the full write-up here on Sounds Profitable.

March's Top Podcast Advertisers, Growing YouTube Shorts, & More Apr 29, 2024

Show notes

Here's what you need to know for today in the business of podcasting: Magellan AI's top podcast advertisers of March, YouTube Shorts advertising revenue is trending upwards, the IAB predicts social video will overtake CTV this year, Visa's global head of content speaks to influencer marketing, and big retail brands get into DTC marketing, opening a new avenue for podcast advertising.
Find the full write-up and links to everything mentioned right here on Sounds Profitable.com

Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More Apr 26, 2024

Show notes

Here's what you need to know from this week in the business of podcasting: Spotify has left the IAB, That Was Us ups the cadence on rewatch podcasts, IAB UK shares data on podcast growth, a new listener habit report from Japan, and GroupM reclassifies a good portion of YouTube as CTV.
Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.

Podcasts Rival TikTok in Japan, Acast's Annual Report, & More Apr 25, 2024

Show notes

Here's what you need to know for today in the business of podcasting: Otonal has published a new survey of podcast usage in Japan, Acast has a new annual report, YouTube's CPO talks video podcasting, and the MRC releases an invalid traffic guideline update.
Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.

UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More Apr 24, 2024

Show notes

Here's what you need to know for today in the business of podcasting: IAB UK's new ad spend report shows podcast spend increased 23% y-o-y, Signal Hill Insights debuts new benchmark study for branded podcasts, eMarketer shares five key stats on marketing fatigue, and Campaign covers podcasting's global growth.
Find links to every article mentioned and the full write-up (along with today's Data Snapshot) right here on Sounds Profitable.

That Was Us: Dialing in the Rewatch Apr 24, 2024

Show notes

What does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and Chris Sullivan, who are launching as an episode-by-episode rewatch podcast of This Is Us, rapidly upping the normal rewatch podcast cadence of nearly a decade.

Written by Bryan Barletta and Gavin Gaddis
Edited by Gavin Gaddis
Audio edited by Gavin Gaddis
Hosted by Spreaker

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More Apr 23, 2024

Show notes

Here's what you need to know for today in the business of podcasting: marketers underestimate creative's impact on sales effect, podcasters chosen for UK general election coverage, CoHost publishes new report on podcast agencies, Spotify has published their Q1 earnings, and the winners of this year's Webbys are now live.
Find links to every article mentioned and the full write-up here at Sounds Profitable.com

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected