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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More May 16, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for audio consumption in the UK, and Digiday looks at the Q1 revenue of five major publishers.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Spotify Removing Price Floor, New Hub for Podcast IP, & More May 15, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more invested in programmatic than agencies, Brian Morrissey argues audio is the last refuge of autheticity in the AI age, and an online hub provides database of podcasts looking to be optioned by audiovisual adaptations.
    Find links to every article covered and the full write-up here on Sounds Profitable.

    Podcast Upfront Recap, Audio Announcements, & More May 13, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Several big outlets covered the new IAB Podcast ad revenue report, Julie McNamara to step down from Head of Spotify Podcast Studios, Horizon Next partners with Claritas' ArtsAI on proprietary cross-platform measurement framework, and Adelaide is expanding their AFP platform to include audio attention measurement and activation capabilities.
    Find links to every story mentioned and the full write-up here on Sounds Profitable.

    IAB Podcast Revenue Report, Global Podcasting Grown, & More May 10, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: The IAB debuts 2023 podcast revenue study, the global growth of podcasting, the importance of not ignoring 55+ demographics, and a roundup of podcasting’s Q1 reports.
    Find links to every article mentioned and the full write-up at Sounds Profitable.

    New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More May 09, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: The IAB has published the new U.S. Podcast Advertising Revenue Study, Tom Webster talks about shfiting podcast advertising to incldue 55+ consumers, Eric Nuzum writes on the importance of making one's audience the foremost concern from the beginning, programmers hope lower ad volumes will earn more viewer time, and what to expect from this year's TV upfronts (according to buyers).
    Find links to every article mentioned as well as the full write-up here on Sounds Profitable.

    Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More May 08, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: The golden age of podcasting is just beginning, Acast 'on track' to full-year profitability, marketers seem optimisitic about advertising budgets, Nickelodeon releasing slate of preschool-targeting kid's podcasts, and You Didn't See Nothin' wins Pulitzer Prize.
    Find links to all articles mentioned and the full write-up here at Sounds Profitable.

    The Wilford Brimley Podcast May 08, 2024
    Show notes

    While podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up.

    • Written by Tom Webster
    • Edited by Gavin Gaddis
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Upcoming Podcast Upfront, Audio Creating Demand, & More May 07, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: the IAB Podcast Upfront is this Thursday, Veritonic releases new study into the branding potential of phone hold music, audio's brand-building capabilities, and how walled gardens make buying ads harder for both retail media and podcasting.
    Find links to every article mentioned and find the full write-up here at Sounds Profitable.

    Podcasting Prime Minister, Global Weekly Listeners, & More May 06, 2024
    Show notes

    Here's waht you need to know for today in the business of podcasting: New study on podcast listening in the Phillippines, YouGov data on global podcast listening, possible reclassification of marijuana still keeps it off limits for radio and TV (but not podcasts), pharmaceutical companies dip their toes into influencer marketing, and incumbent prime mnister Justin Trudeau is incorporating podcast appearances into his political strategy.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcast Advertising's Q1, The Safest Advertising Bet, & More May 03, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of March and a Q1 podcast advertising benchmark, sports advertising is on the rise (and podcasts are a good opportunity), and Tom Webster shares a bounty of useful research to show podcasting is the safe bet.
    Find links to every article discussed and read the full write-up at Sounds Profitable.com

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