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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Improving Podcasting's Accessibility, Worldwide Industry Growth, & More Jun 21, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Podcasting is Influencing, Coverage from Cannes, & More Jun 20, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own brands.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More Jun 18, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More Jun 17, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Spotify Video Goes Wide, New Podcast Ad Study, & More Jun 14, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More Jun 13, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first creator upfront.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More Jun 12, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: a hidden side-hustler audience, IAB's upcoming "Nothing will be thesame" conference, and Kosar sues podcasting company over a ceremonial bet.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More Jun 11, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's pitch to advertisers emphasizes creators' "star power", and the NBA finals create a hot ticket for advertisers.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Audio's Cross-Platform Power, Video on Spotify, & More Jun 10, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Audacy's new survey on cross-platform podcast advertising, Spotify rolls out video feeds for all podcasts, and how podcast budget cuts are causing producers to pivot.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Megaphone to Recertify, Audiences on Podcast Ads, & More Jun 07, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership with streaming service Nebula, and a new Canadian legislation is set to tax foreign streamers.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


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