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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Managing Misinformation, Tackling Sports Podcast Ads, & More Jul 08, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Making Logos Loud, Sports Driving Standardization, & More Jul 03, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    YouTube Trends Report, Where Gen Z Gets News, & More Jul 02, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and Tiktok for, and Wells Fargo's best practices for influencer marketing.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    News Producers ❤️ Podcasts, Updates from Vidcon, & More Jul 01, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how podcasters are pivoting in the wake of its gold rush.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & More Jun 28, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: how many ads listeners expect, music groups team up to sue generative AI, and what radio's past can teach podcasting's future.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Olympic Advertising Strategies, Acast's UK Election Campaign, & More Jun 27, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one year later, and how publishers are pitching women's sports to interested advertisers.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    NYT’s Audio Paywall, Podcasting's Ad Advantage, & More Jun 26, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK Consumer study, and what to expect at the upcoming VidCon.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    My Favorite Insight From Ad Nauseam Jun 26, 2024
    Show notes

    This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum.

    • Written by Tom Webster
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More Jun 25, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Apple TV+'s new dual-language podcast partnership, record labels take music-making AI to court, and a report on streamers' mixed efforts to keep subscribers.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More Jun 24, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

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