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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

    • Apple Podcasts
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    Latest Episodes:
    The Hidden Cost of Ad-Skipping Jul 31, 2024
    Show notes

    A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails.

    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Top Podcast Q2 Performance, Web Browser Regulation, & More Jul 30, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: Q2 advertising benchmarks for podcasting, why video creators are cautious about AI, and the question of web browser regulation.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Acast Q2 Goes for Gold, Pacific Content 🔜 Lower Street, & More Jul 29, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the truth about third-party cookies.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Ethics for AI 🔊 Advertising, Google Keeping Cookies, & More Jul 26, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: a Q2 advertising roundup, Google set to (maybe) keep cookies, and why influencers are upping their rates.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    New IDs in Podcasting, Micro-Influencer Rates 📈, & More Jul 25, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: back to school shopping, a first look at Critical Role's new show, and growth in micro-influencer rates.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More Jul 24, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Educational Opportunities for the Podcast Industry Jul 24, 2024
    Show notes

    Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media.

    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Google Keeps 🍪(Kinda), Spotify's Q2, & More Jul 23, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: Google might keep cookies, Spotify's Q2 earnings, and what is MMM?
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    AI Ethics for Ads, Podcasting's Olympic Potential, & More Jul 22, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: new ethics guides for AI advertising, audio's role in women's sports fandom, and a check-in with ads on Netflix.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Platforms Fight to Stay Brand Safe, Programmatic’s Future, and More Jul 19, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: the fight against misinformation, why podcasting sees a future in sports, and how to find your show's best bits.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

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