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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    What Your Podcast Can ✂️, From Athlete to Influencer, and More Jul 18, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, and why your podcast could use an edit.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcasting Gets Global, Programmatic Tempts CTV, and More Jul 17, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    What Has Your Podcast Got To Lose? Jul 17, 2024
    Show notes

    This week Tom Webster provides an exercise in trimming the fat from your podcast.

    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Rapid Misinformation, Audio's Prime Advantage, and More Jul 16, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Sports Explosion, Going Long on YouTube, and More Jul 15, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Women's Sports A Good Bet, Spotify Adds 💬, & More Jul 12, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alpha.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More Jul 11, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches gigital subscriptions.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    TAL Ad Sales Switch, Creators @ Cannes Lions, & More Jul 10, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    What Border Collies Can Teach Us About Podcasting Jul 10, 2024
    Show notes

    This week Tom Webster explains the lessons podcasting can learn from man's best friend.

    • Written by Tom Webster
    • Narrated by Gavin Gaddis
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More Jul 09, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and why women's sports are the best bet in content.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

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