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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

    • Apple Podcasts
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    Latest Episodes:
    The Case for Hard News Ads, Raising Standards for Podcasting, & More Aug 26, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Tom Webster's keynote at Podcast Movement, the case for hard news, and the modern race for fact checking.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Stories @ Podcast Movement DC, FTC Eyes Fake Followers, & More Aug 23, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: a recap of Podcast Movement, new FTC rules for creators, and gross ad spend spikes.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Onward and Upward- Sounds Profitable at Podcast Movement Aug 23, 2024
    Show notes

    It’s been a busy week for the Sounds Profitable crew at Podcast Movement 2024. Let’s go over some highlights from this week and what they mean in the big picture.

    • Written and narrated by Gavin Gaddis
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

    Podcasting @ Advertising Week, The Podcast Landscape in 2024, & More Aug 21, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Thrumm Brings the 🎵, Auto Ads Up in AU, & More Aug 20, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Thrumm launches at Podcast Movement, Kristin Myers joins Sounds Profitable, and Alex Cooper signs new deal with SXM.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Premium Ad-Supported Podcasting, FTC Fights Fake Followers, & More Aug 19, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: new FTC regulations hit influencers, Apple podcasts launches on the web, and why Google ads are showing up on X.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Apple's Distraction Control, GARM Disbands Over X, & More Aug 16, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: the danger of rising podload, GARM's gone, and podcasting in the fourth estate.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Precarious Podcast Ad Load, Audio Streamers📈 YoY, & More Aug 15, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Chartable outages, the danger of rising podload, and the White House's first creator conference.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    SAG-AFTRA 🤖 Voice Deal, Spotify Changing in EU iOS, & More Aug 14, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Spotify can display EU pricing, a new AI voice deal, and breaking down influencer marketing.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Where Will We Get Our News? Aug 14, 2024
    Show notes

    A look at the precarious position of news publishers, and how podcasting can fit into propping up the Fourth Estate.

    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    You can register now for the live debut webinar, coming to a screen near you at 2:00 p.m. EST on Wednesday, August 28th.

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