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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Women's Sports Excel @ Upfront, Issues w. Bulk Data, & More Sep 10, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: the state of audio advertising, big data's checkup, and demand for womens sports continues to grow.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Influencing During Elections, AI 🔎 for AI, & More Sep 09, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: how the election is influencing influencers, YouTube's new AI tools, and tensions could rise in sports podcasting.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Brand Perceptions of Podcasting, Australia's Audio Growth, & More Sep 06, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: a new study of how brands see podcasting, political spending spikes, and growth in Australian podcasting
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Attention Attention, Limited Time 🍂 Branding, & More Sep 05, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: IAB and MRC collab, what to expect from fall marketing, and the French.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Podcast Advertising's August, Industry Growth in Saudi Arabia, & More Sep 04, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: a podcast boom in the Middle East, Spreaker Create in Beta, and podcast advertising rates in August.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    New Branded Podcast Report, Australia's Audio 📈, & More Sep 03, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: a new study release from Cohost and Sounds Profitable, political ads about to boom, and Chartable is back up
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    A Look @ Podcasting's Landscape, Rising Ad Loads, & More Aug 30, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: brand safety in the modern age, new data from Sounds Profitable, and celebrity podcasting deals.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    New Podcast Landscape Study, Why Big-Ticket Podcast Deals Happen, & More Aug 29, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: a new study from Sounds Profitable, Edison Podcast Metrics UK, and podcasting in the creator economy.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    New Audience Survey Tool, News Publishers on Brand Safety, & More Aug 28, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: how to conduct an audience survey, brands fear culture wars, and Netflix is still courting advertisers.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


    Kelce Bros. Sign Amazon, SXM Finds Podcast Ad Halo Effect, & More Aug 27, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Kelce deals, Magellan AI's top spenders, and the importance of host chemistry.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.


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