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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Women’s Sports 🔊 Revolution, Voters Trust Podcasts, & More Sep 20, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: amplifying women in podcasting, what registered voters are listening to, and how the olympics shook out for broadcasters.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Refocusing Podcasting for Women, YouTube's Launching Hype, & More Sep 19, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: women in podcasting, the sports revolution coming to audio, and YouTube's new Hype feature.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    FAST Fill Rates, Podcast Habits of Registered Voters & More Sep 18, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: the listening habits of registered voters, an ad-tech antitrust lawsuit may hurt YouTube, and the future of TV briefing.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Reversing the Algorithm for Women in Podcasting Sep 18, 2024
    Show notes

    Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this?

    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Coca-Cola on Open Web, International Brands on Podcasts, & More Sep 17, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: Coca-Cola takes a stance on the open web, international advertising in Australia, and CEOs' favorite podcasts.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    BBC Renews Podcast Strategy, Spotify Focusing Video, & More Sep 16, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: ad load during elections, BBC Sounds serves up the best, and Spotify continues to move to video.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Elections Influencing Influencers, Women's Sports a Slam Dunk, & More Sep 13, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: how elections are doing the influencing, an IP switch, and why women's sports is continuing to rise.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Setting Midrolls Straight, Podcast Execs Eye Influencer Budgets, & More Sep 12, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Sounds Profitable at four, podcasting goes for influencer deals, and the case for quality over quantity.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    IPv6 vs. IPv4, 📉 Streaming Ad Prices, & More Sep 11, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Podscribe's new tracking solution, Amazon drives streaming prices down, and how creators are influencing the election.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Four Years Strong Sep 11, 2024
    Show notes

    Bryan Barletta looks back on four years of Sounds Profitable, and where we can go next.

    • Written and narrated by Bryan Barletta
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Previous 1 53 54 55 56 57 110 Next

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