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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Podcast Debuts 🎵 Single, YouTube on RSS, & More Oct 16, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: the first single debuted on a podcast, more "Questions To...", and breaking into the Gen Z sphere.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Audio and Video Podcast Consumers in 2024, Part One Oct 16, 2024
    Show notes The first of a two-part exploration of how audio-first and video-first podcast audiences consume their favorite content.
    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Kids & Family Ad Opportunity, Podcasting's a Maturing Industry, & More Oct 15, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: podcasting grows up, kids and family opportunities for advertisers, and Spotify expands its audiobook reach.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcast Audience Interia, A Podcasting Election, & More Oct 11, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: Wondery moves to merch, candidates go on a podcast tour, and why we need to promote podcasting.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcasting's Inertia Problem, Wondery x Spencers, & More Oct 10, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: a call to promote podcasting, presidential candidates take on podcasts, and a new Wondery collab.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Influencers Focus Live Events, Podcast Ad Size Matters, & More Oct 09, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Inertia Is The Enemy of Podcasting Oct 09, 2024
    Show notes A significant amount of people simply stop listening to podcasts once they finish the show they’re listening to. Tom Webster talks about what can be done to rectify this.
    • Written by Tom Webster
    • Narrated by Gavin Gaddis
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Walmart's Podcasting Insights, Audible en España, & More Oct 08, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: more coverage of the presidential podcast tour, Audible's Spanish anniversary, and how Walmart is utilizing podcasting.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Presidential Podcasting Tour, Wondery Launching Toy Line, & More Oct 07, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: presidential candidates take the mic, the story of SmartLess, and news from Advertising Week NYC.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Chartable Replacements, Podcasting @ Advertising Week, & More Oct 04, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting’s coming to Advertising Week, and updates to Apple Podcasts.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

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