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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    New Media Growth During Election, Podpage Debuts Survey Tool, & More Nov 12, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Audience Data on Podcast Discovery, Industry Tracking Changes, & More Nov 08, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More Nov 07, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Tracking Podcast Tracking, Super Bowl is Sold Out, & More Nov 05, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More Nov 04, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More Nov 01, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More Oct 31, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for advertising as we know it.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Better Podcast Marketing and The Curiosity Gap Oct 31, 2024
    Show notes

    It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation.

    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Acast on the Podcast Pulse, False Endorsement Law Arrives, & More Oct 30, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    New Sonic Branding Report, Influencer Marketing's Political 🧳, & More Oct 29, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

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