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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Australian Podcast Ads Grow, 2025 Focus on SEO Spend, & More Nov 25, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: podcasting growth in Australia, new M&R, and more SEO spend to come in 2025.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Audible on Amazon Music, Audio "vs" Video Podcasting, & More Nov 22, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: implications of Spotify for Creators, a report on video's rise in podcasting, and how brands are getting creative with podcast ads.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Looking @ Spotify's Video Pivot, Uptick in Gen-AI Sites, & More Nov 21, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Spotify for creators, AI sludge, and the rise of video podcasting.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Taking Podcast Research Global, Apple's Top Podcasts of 2024, & More Nov 20, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: layoffs in sports podcasting, redefining creativity in podcast ads, and Apple's top podcasts in 2024.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Audiobooks on Amazon Music, News Influencers Are Growing, & More Nov 19, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: Amazon music has added Audible, a YouTube liaison opens up about the algorithm, and top podcast advertisers.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Paying Video Podcasts w/ Watchtime, Facebook 🔜 Views Nov 18, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: Spotify pushes for more video, Facebook switches to views, and new FDA advertising standards.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcasting 🤝 OOH, Spotify Launches Partnership, & More Nov 15, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More Nov 14, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    The Offline World Nov 14, 2024
    Show notes
    This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world”
    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Spotify 📈 Q3, Influencer Blackouts are Over, & More Nov 13, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to be an area of focus for publishers in 2025.
    Register now for the live webinar on Wednesday, November 20th, at 2:00 p.m. EST.
    Catch the full write-up of today's episode on Sounds Profitable.

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