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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Audio Lessons from 2024, The Podcast Promotion Landscape, & More Jan 08, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: the Podcast Promotion Landscape, podcasts take over TV, and an M&A surge set for 2025.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    How 🍯 Might Impact Podcasting, Audio Fuels Branded Search, & More Jan 07, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: an influencer marketing scandal, how audio fuels research, and the pivot to video continues.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcasters Prepare For a TikTok Ban, 2025 Trends, & More Jan 06, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: predictions for 2025, elections results could shape brand activism, and the future of TikTok.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    The $1,000 Podcast Listing, Podcasting's 2025 Predictions, & More Dec 20, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: The Case for Making a Case for Spoken Word in 2025, Italian Podcast Licensing Invoices, and Industry Experts Predict Podcasting in The New Year.
    Find links to every article mentioned at Sounds Profitable.

    Preserving Spoken Word, Canadian Podcasting Charts, & More Dec 19, 2024
    Show notes

    For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker.
    Find links to every article mentioned today at Sounds Profitable.

    IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More Dec 18, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular.
    Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington, a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast Sharing Stories gives a window into their lives and how one-time rental assistance helped them through a tough stretch. They're encouraging other podcasts (like yours!) to spread the word about rental assistance this season -- like by running a “PSA” in place of an ad. More info here!
    For links to every article covered, catch the newsletter version of the episode here on Sounds Profitable.

    Influencer Agencies Managing Talent, Podcast Listing Invoices, & More Dec 17, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: YouTube's opt-in AI training feature, Italian company sends spurious invoices for podcast listings, and influencer agencies are dipping their toes into talent management.
    Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like Keoni Washington, a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast Sharing Stories gives a window into their lives and how one-time rental assistance helped them through a tough stretch. They're encouraging other podcasts (like yours!) to spread the word about rental assistance this season -- like by running a “PSA” in place of an ad. More info here!
    Find links to every article mentioned and subscribe for the newsletter version at Sounds Proftiable.

    Podcast Expert 2025 Predictions, ANA 🔎 Programmatic Transparency, & More Dec 16, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: CoHost has 28 podcasting experts' thoughts on 2025, Buzzfeed has sold First We Feast and what that means for M&A, IAB Tech Lab rebrands Seller Defined Audiences, the ANA finds programmatic sinks are slowly being fixed, and EV TV spend is down and it's because of Gen Z preferring digital.
    Find links to every article mentioned and full coverage here on Sounds Profitable.

    Amazon Auto’s Potential, True Crime Podcast Audiences, & More Dec 13, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: true crime listeners, online car shopping's podcast potential, and a history of Kiwi podcasting.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    True Crime Listener Research, YouTube's Video Podcast Milestone, & More Dec 12, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: true crime listeners, new features in iOS 18, and streaming plans for 2025.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

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