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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    How Podcasts Covered Disaster, Growing Turkish-Language Market, & More Feb 03, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: podcasting in Türkiye, can podcasts be found without TikTok, and ad spend on the rise.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcasting's Share of ⏰, Podcast Listening @ Work, & More Jan 31, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: listening grows, targeting the niche, and how Americans are using phones at work.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Google's Open Source Adtech, Black U.S. Podcast Listenership, & More Jan 30, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: Google goes open source, why podcasting is set to grow, and power in the niche.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    And Now, Your Moment of (Audio) Zen Jan 29, 2025
    Show notes

    Is audio consumption on the decline? Certainly not for podcasts.

    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
    Podcasters 🔜 White House Press, How Commuters Listen, & More Jan 29, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: podcasters could join the White House press, how podcasting drives commutes, and why audio podcasts reign supreme.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Consuming Podcasts @ Work, Cooper Goes YouTube Exclusive, & More Jan 28, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: Alex Cooper moves to YouTube, brand safety shakeups, and what Americans use their phones at work for.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcasts Powering Growth, Selling Old Shows with 🤖 Jan 27, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: how podcasts won the election, Sundance's place in the market, and innovations in audio investment.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    What Business Listeners Want, 📝 On the Podcast Election, & More Jan 24, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: tracking the podcast election, business podcast buyers, and meeting buyers where they are.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Audio =/= Video Podcasting, Podcast Listening Approaching Pre-Pandemic, & More Jan 23, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: video doesn't equal audio, buyers are listeners too, and pre-pandemic listening patterns.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Reflecting on the Podcast Election, Netflix's Ad Growth, & More Jan 22, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: the election podcast circuit, Netflix raises prices, and why diverse audiences are a gold mine for podcasts.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

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