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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Buyers Are Listeners, Too Jan 22, 2025
    Show notes

    If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it.
    Video link.

    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable.
    For more information, visit soundsprofitable.com.
    Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More Jan 21, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: ad spend snapshots, on demand audio on the rise, and more podcast elections.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Listening to Podcast Listeners, Shortform Video’s Future, & More Jan 17, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what's new for On Air Fest.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Who Listens to Business Podcasts, the Hunt For Connection, & More Jan 16, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: another edition of Oops, All Quick Hits.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Industry Research, News, and the Business of Podcasting Jan 16, 2025
    Show notes

    Welcome to the Sounds Profitable podcast, where you'll find audio versions of our weekly thought leadership articles, daily summaries of vitla news for those in the business of podcasting, and a Friday roundup of important stories you might have missed (along with why they matter to podcasting).

    Audioboom's 2024 Earnings, Taking Podcast Ads to 🎮, & More Jan 15, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: On Air Fest aims high, Audioboom's 2024 trading update, and YouTube's new Shorts.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcast Ad Ads @ LAX, 2025 for Influencers, & More Jan 14, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: the myth of ad-free podcasting, a new campaign at LAX, and predictions for 2025 influencer marketing.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Why Razorfish ❤️ Podcast Ads, Affiliate 🍪 Allegedy Overwritten, & More Jan 13, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: prioritizing podcast ads, a Capital one lawsuit, and 2025 goals for podcasting.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Examining Business Podcast Audiences, Potential Impact of 🍯, & More Jan 10, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: an affiliate code scandal rocks creators, the rise of the small influencer, and the business of business podcasting.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Renewing Big Podcast Deals, Meta's Changing Ad Ecosystem, & More Jan 09, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: the business of business podcasting, new show renewals, and meta ad changes.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

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