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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

    • Apple Podcasts
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    Latest Episodes:
    Spotify’s Report Card, Slow 💰 Builds Podcasting, & More Feb 18, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: Spotify struggles with ads but might be winning with video, and the new slow creator fund.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcasting @ SXSW, YouTube on 📺, & More Feb 14, 2025
    Show notes

    Here's what you need to know from this week in the business of podcasting: On Air Fest is coming next week, SXSW is on the horizon with the biggest podcasting footprint yet, another earnings call roundup, and YouTube just hit the milestone of TV watch-hours beating out both Desktop and Mobile.
    To that note: are you attending SXSW? We’ve created an incredibly short form so we can know who’s coming along. We’d love to see you there.
    Catch all the articles mentioned on Sounds Profitable.

    Interviewing On Air Fest, 📺 Beats 📱 on YouTube, & More Feb 12, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: Bryan Barletta interviewed the minds behind On Air Fest, Acast reports its first profitable year, YouTube viewing on TV passed mobile and desktop, Mediavision finds podcasting is growing healthily in Sweden, and a look at ad buyers maturing how they use podcast advertising in multi-channel campaigns.
    Find links to every article mentioned here on Sounds Profitable.

    Australia ❤️ Audio, Netflix Eyes Podcasting, & More Feb 11, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: audio's growth in Australia, how to measure video's growth, and why campaigns should go omnichannel.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Fragmented Video Podcasting, Wow in the World + Wondery 360, & More Feb 10, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: what the push to video is missing, Fox gets into true crime, and new moves from Wondery.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcast Investment Reach, Super Bowl $avings, & More Feb 07, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: cost-effective advertising, why your business needs DEI, and learning lessons from the golden arches.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Affordable Podcast Ads vs. The Big Game, Determined DEI, & More Feb 06, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: Spotify struggles to win with video, why brands are going regional for the big game, and how DEI makes a better business.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcasting for Canadian 🍔, the NMPA Spotify Crackdown, & More Feb 05, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: Spotify's earnings call, takedowns on the platform, and the future of signal noise.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Regarding Reach, and the Business-Minded Audience Feb 05, 2025
    Show notes

    In a two-part one-part article, Tom breaks down the business podcast consumer and looks at
    podcasting’s cost-effective reach.
    The Business Podcast Consumer Study

    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
    YouTubers Becoming Podcasters, Australian Podcasting's 2024 Performance, & More Feb 04, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: Youtubers reinventing with podcasts, Triton Digital's 2024 Australia report, and the market's race for flexibility.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

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