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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

    • Apple Podcasts
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    Latest Episodes:
    Podcasting 3.0 Mar 13, 2025
    Show notes

    The industry has come a long way, but the podcast consumption experience hasn’t and is starting to show why we need a more ‘one button experience’ if we want to grow the audience pool.

    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
    Podcasting's ➡️ Problem, Bundling Subscriptions, & More Mar 13, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: commercial audio reaches critical mass, the power of branded podcasts, and ad supported streaming.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Video Influencer Upfronts, Spotify Producing Audiobooks, & More Mar 12, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: the left's rise in political podcasting, audiobook publishing from Spotify, and YouTube usage drops.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Content Creators x SXSW, Complications of True Crime, & More Mar 11, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: the creator economy at SXSW, Crime Junkie's controversy, and audio layoffs.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Free SXSW Podcasting Panel 🔊, Wondery's FAST Podcast Moves, & More Mar 10, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: free session audio from SXSW, podcast ads are safe from tariffs, and where the left and right are going in podcasting.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & More Mar 07, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Podcasting @ SXSW, How to Use Surveys, & More Mar 06, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Are Podcasters Influencers? AdOps Takes Center Stage, & More Mar 05, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: grading Spotify's pivot to video, highlighting AdOps in a new podcast, and building from the influencer playbook.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    The Three Most Important Statistics about News Podcast Listeners Mar 05, 2025
    Show notes

    Tom Webster highlights actionable takeaways from Sounds Profitable’s latest research.

    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable.
    For more information, visit soundsprofitable.com.
    Small Podcasts Drive Traffic, News Audiences ❤️ Video, & More Mar 04, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: Joe Rogan's decline, inside news podcast listeners, and new developments in immersive audio.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

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