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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Podcasting's Growth in Japan, Acast Grows in AU, & More Mar 26, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: a new podcasting report from Japan, Acast invests in Australia, and RSS is updating its distribution.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    India Invests in Influencers, 4th Signal Awards Open, & More Mar 25, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th annual Signal awards are open.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    What Counts as an Apple ▶️, Gen Z Video Podcast Survey, & More Mar 24, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: how audio and video data gets combined, gen Z and video podcasts, and YouTube's new ad test.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    The Saab 900 & Podcasting, Podcasting Super Spenders, & More Mar 21, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: how podcasting can stay special, getting the full picture with podcast data, and how super fans spend.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Wondery Report 🔎 Podcast Fandom, Creators Supporting Smaller Comrades, & More Mar 20, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: ten years of Amplifi, the growth of podcast fandom, and creators lift all ships.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Gen Z Streams Together, YT Upgrades Android 📺 Podcasts, & More Mar 19, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: the debate around ads on streaming, YouTube ads a Podcast tab, and the house of insights.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    A Real Saab Story About Podcasting Mar 19, 2025
    Show notes

    As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon..

    • Written and narrated by Tom Webster
    • Audio edited by Newton Schottelkotte
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable.
    For more information, visit soundsprofitable.com.
    ABC Invests in True Crime, Integrated AI Podcast Segments, & More Mar 18, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: ad forecast revisions, no escape from AI, and behind the YouTube curtain.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Super Spenders in Audio, Podcasters vs. Influencers, & More Mar 17, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts grow further.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Brand Fans Promote Podcasting, SXSW 2025 Recap, & More Mar 14, 2025
    Show notes

    Here's what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at SXSW.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

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