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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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    Copyright: © 2023 Sounds Profitable, Inc.

    • Apple Podcasts
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    Latest Episodes:
    Podcasting's🌏Income, Chrome Cancels Pop-Up, & More Apr 23, 2025
    Show notes

    Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-platform strategy.
    For links to every article discussed, visit here on Sounds Profitable.

    Branded Content 📈 Revenue, Reconsidering Ad Creative, & More Apr 22, 2025
    Show notes

    Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.
    Find links to every article mentioned here on Sounds Profitable.

    Netflix 👀 Podcasters, IAB Ad Revenue Report, & More Apr 21, 2025
    Show notes

    Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting.
    Find links to every article mentioned here on Sounds Profitable.

    IAB Upfront ➡️ September, Podcast Advertising's Utility & More Apr 18, 2025
    Show notes

    This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.
    For every article mentioned, visit here on Sounds Profitable.

    Podcast Ad Versatility, CTV Transparency Concerns, & More Apr 17, 2025
    Show notes

    Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing.
    Find links to all articles mentioned here on Sounds Profitable.

    Podcasting: The Most Versatile Medium Apr 17, 2025
    Show notes

    The Advertising Landscape shows that not only is podcasting an option for advertisers, it's a rare multitool in a world of single-use options.

    • Written by Tom Webster
    • Edited by Gavin Gaddis
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Podcasting's Advertising Landscape, 🌎Spotify Outage, & More Apr 16, 2025
    Show notes

    Today in the business of podcasting: The Advertiser Landscape is now here, Spotify experienced a global outage today, why YouTube podcast ads matter, 77% of companies have increased ther influencer spending this year, and Nielsen provides a look at TV's growth last month.
    Find links to every article mentioned here on Sounds Profitable.

    Economic Expectations, an Autumnal Podcast Upfront, & More Apr 15, 2025
    Show notes

    Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain.
    Find links to every aritcle mentioned here on Sounds Profitable.

    Podcast Music Strikes, Young American Listening Habits, & More Apr 14, 2025
    Show notes

    Today in the business of podcasting: Podcasts caught in the crossfire of a legal spat with Spotify, publishers are relying less on total ad revenue as a measuring stick, tweens are hosting podcasts, young Americans follow partisan lines when it comes to podcast listening, and your audience doesn't need you anymore.
    Reminder: The next flagship study from Sounds Profitable debuts THIS Wednesday, April 16th, at 2 p.m. EST in a live webinar hosted by Tom Webster. The Advertising Landscape is the largest survey ever fielded on podcast advertising effectiveness in the U.S. Be among the first to see information from the first part, and receive the slides directly once the presentation is over, by registering now!
    Find links to every article mentioned here on Sounds Profitable.

    The Impact of Spotify Video, Nickelodeon x Starglow, & More Apr 11, 2025
    Show notes

    From this week in the business of podcasting: The Impact Spotify's Video Has on Publishers, Podscape Biannual Update is Coming and Submissions are Open, Why Podcasts Should Think Like a Network, and Nickelodeon x Starglow.
    Links to every article mentioned can be found here on Sounds Profitable.

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