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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

    • Apple Podcasts
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    Latest Episodes:
    Channel 4 🔜 Podcasting, New IAB Digital Ad Agreements, & More May 21, 2025
    Show notes

    Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart.
    You can find links to every article mentioned right here on SoundsProfitable.com

    Apple Podcast Design Docs, Buying 📚on Spotify iOS, & More May 20, 2025
    Show notes

    Today in the business of podcasting: Spotify can now sell audiobooks directly in the iOS app, what the business of podcasting can learn from the New York Times' profile of Kara Swisher's podcast deal, and Apple Podcasts has new templates and a Canva partnership to help podcasters present their shows well.
    Find links to every article mentioned right here on SoundsProfitable.com

    Podcasts in Times Square, Spotify Plays Updated, & More May 19, 2025
    Show notes

    Today in the business of podcasting: a roundup of Podcast Show London resources, an interview about Amazon Music putting podcasts on a billboard in Times Square, Spotify is changing how they'll display view counts on podcasts, and agency executives expect sports to be a big player in this years' upfronts.
    For links to every article mentioned, please visit here on SoundsProfitable.com

    Prepping for Podcast Show London, Reconsidering the Download, & More May 16, 2025
    Show notes

    This week in the business of podcasting: we're prepping for The Podcast Show London, Tom Webster talks how to make your podcast events Events, Bumper talks about podcasting's need for a metric more inclusive than the download, and YouTube has launched a new weekly podcast chart.
    Find links to every article mentioned here on SoundsProfitable.com

    Leveraging Podcast Events, Content Creators @ Upfronts, & More May 15, 2025
    Show notes

    Today in the business of podcasting: what Bryan Barletta is doing at Podcast Show London, how to make Podcast Events special, YouTube now has a weekly podcast chart, how creator platforms are building out tech infrastrucutre to appeal to agencies, Toyota's branded podcast play with Latino audiences, and Acast introduces talent-voiced ads.
    Find links to every article mentioned here on SoundsProfitable.com

    Eventful Podcasting May 15, 2025
    Show notes

    A look at the power of doing live events for podcasting as an industry, as well as individual podcasts.

    • Written by Tom Webster
    • Edited by Gavin Gaddis
    • Audio edited by Gavin Gaddis
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Podcasting's $7b 2024, What Podcast Fans are Like, & More May 09, 2025
    Show notes

    This week in the business of podcasting: Tom Webster looks at what we can learn from podcasting biggest (and smallest) fans, Owl & Co estimates the podcasting industry made $7b last year, Patreon is changing their iOS app to work with new legal ruling, a caution against podcasting with intent to be on TV, and a roundup of Q1 financial reports.
    For links to every article mentioned, visit here on SoundsProfitable.com

    Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More May 08, 2025
    Show notes

    Today in the business of podcasting: Tom Webster talks about the great podcast divide, Jerry Kolber talks about the folly of podcasting with aims to end up on TV, and Paramount has no intentions of going back to old-school Upfront plans.
    Find links to very article mentioned here on SoundsProfitable.com

    The Great Podcast Divide: Understanding Fans vs. Anti-Fans May 08, 2025
    Show notes

    A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite.
    Credits:

    • Written by Tom Webster
    • Edited by Gavin Gaddis and Bryan Barletta
    • Audio edited by Gavin Gaddis
    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    New Estimate for Global Podcast Economy, CTV Podcasting Growth, & More May 07, 2025
    Show notes

    Today in the business of podcasting: Digidayl ooks at the rise of CTV podcast consumption, Owl & Co. estimates the 2024 global podcast revenue total is double previous estimates, and Andrew Goldsmith talks comedy and why it's one of the best options for brands looking into podcasting.
    For links to every article mentioned please visit here on Sounds Profitable.com

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