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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Ads on WhatsApp, SiriusXM on MMM, & More Jun 17, 2025
    Show notes

    Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have new study about news content, SiriusXM is partnering with Innovid for better MMM, CNN is rebranding CNN Audio to CNN Podcasts, and WhatsApp is adding ads for the first time.
    Catch every link mentioned right here on SoundsProfitable.com

    YouTube's Place in Podcasting, Telling Stories with Pixels, & More Jun 13, 2025
    Show notes

    This week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private auctions to Prime Video, and Apple adds some new features to Apple Podcasts during WWDC.
    Find links to every article mentioned right here on SoundsProfitable.com

    Mattresses and Metrics Jun 12, 2025
    Show notes

    Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that.

    • Written and narrated by Tom Webster
    • Edited by Bryan Barletta and Gavin Gaddis
    • Audio editing by Gavin Gaddis

    Find the full article here on Sounds Profitable.
    Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & More Jun 12, 2025
    Show notes

    Today in a special episode of The Download we're covering nine stories rapid-fire in an "Oops, all Quick Hits" spectactular. As a result, you can find links to every piece mentioned here on SoundsProfitable.com

    2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More Jun 11, 2025
    Show notes

    Today in the business of podcasting: a more nuanced look at YouTube's place in podcasting, Australia's ad market, the global ad forecast, and how Google AI is impacting search traffic.
    Find links to every article mentioned here on SoundsProfitable.com

    New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More Jun 10, 2025
    Show notes

    Today in the business of podcasting: Apple's announcements from WWDC, YouTube has backed off of removing videos via moderation, Acast boosted interestin EuroMillions with a podcast, and what the Creator's Caucus intends to do.
    Find links to everything mentioned here on SoundsProfitable.com

    Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More Jun 09, 2025
    Show notes

    Today in the business of podcasting: Sounds Profitable will be at Cannes Lions, Wondercraft co-founder Oskar Serrander explains Convo Mode using Convo Mode, Amazon adds private auctions to Prime Video, a look at how podcasting is doing on Patreon, coverage of Sounds Profitable's latest study, and Spotify lays off 15 podcasting positions at The Ringer and Spotify Studios.
    Find links to everything mentioned right here on SoundsProfitable.com

    Audiences Trust Podcasts, HLS Could Upgrade RSS, & More Jun 06, 2025
    Show notes

    This week in the business of podcasting: Sound Profitable's latest study shows podcasting trust is at an all-time high, HLS could be the future of RSS, and NPR's CEO writes an open letter to Congress about funding for public media.
    Find links to every article mentioned right here on SoundsProfitable.com

    The Advertising Landscape, Australian Audio Engagement, & More Jun 05, 2025
    Show notes

    Today in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness in Australia, and Gartner has a new annual CMO survey.
    Find links to every article mentioned right here on SoundsProfitable.com

    Why Podcasting’s Advertising Advantage Is Bigger Than We Thought Jun 05, 2025
    Show notes

    The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention.
    Written and narrated by Tom Webster
    Edited by Bryan Barletta and Gavin Gaddis
    Audio editing by Gavin Gaddis
    Find the full article here on Sounds Profitable.

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