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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    The Podcast Preservation Paradox Jul 09, 2025
    Show notes

    Preservationists fear video stealing podcasting’s soul, growth advocates celebrate YouTube driving more to the medium. Thing is, they’re both right.

    • Written and narrated by Tom Webster
    • Edited by Bryan Barletta and Gavin Gaddis
    • Audio editing by Gavin Gaddis

    Find the full article here on Sounds Profitable.
    India's Podcasting Boom, Spotify Returns Pod.Link, & More Jul 08, 2025
    Show notes

    Today in the business of podcasting: podcasting is booming in India, Moonbug has a study into how parents consume ad-supported media, Spotify is giving pod.link back to its original developer, an explanation of the Spotify-approved generative AI "band" Velvet Sundown, and Triton Digital has a new annual study on Canadian podcast listner behavior.
    Find links to every article mentioned in today's episode post on SoundsProfitable.com

    Amazon x Roku, Spotify Upgrades Car Listening, & More Jul 07, 2025
    Show notes

    Today in the business of podcasting: Amazon's DSP is selling Roku inventory, a case study of a podcast that lowered downloads but upped audience engagement, Spotify Jam has been updated in Android Auto, and YouTube calls for UK government to embrace content creators.
    Find links to every article mentioned in today's episode in this post on SoundsProfitable.com

    Lessons from Cannes, Covering Demos w. Podcasting, & More Jun 27, 2025
    Show notes

    This week in the business of podcasting: the power of Health & Wellness and Self-Improvement podcast consumers, how podcasting can cover demographic blind spots, lessons from Cannes Lions, and YouTube content coming to Spotify video.
    Links to every article mentioned can be found here on SoundsProfitable.com.

    Purpose-Driven Podcasting, Spotify Eyes YouTubers, & More Jun 26, 2025
    Show notes

    Today in the business of podcasting: unlocking the power of purpose-driven podcasting, how podcasting can cover demographic blind spots, non-podcast video on Spotify, and how indie agencies are competing with holding companies for creatoe measurement and ad tech.
    Find links to every article mentioned right here on SoundsProfitable.com

    Germany's Podcast Demographics, How YouTube's Algorithm Works (Kinda), & More Jun 25, 2025
    Show notes

    Today in the business of podcasting: YouTube is a great place for podcasters to get visibility but not necessarily the perfect fit for every podcast, companies weigh in on the Spotify Partner Program after six months of operation, how under-represented sports are using advancements in tech to build their own streaming stack, what demographics are thriving in Germany's podcasting scene, and YouTube gives a peek behind the recommendation algorithm curtain.
    Find links to every article mentioned, including signup for tomorrow's webinar, right here on SoundsProfitable.com

    Podcasts on Smart TVs, Attention-Getting Audio, & More Jun 24, 2025
    Show notes

    Today in the business of podcasting: what podcasting gets right about attention, smart TVs rise the second-most-used device to consume podcasts, Crunchyroll has a new companion podcast produced with Sony, why there's a CPM slump growing in the CTV market, and AudioUK calls for UK government to enshrine podcasts.
    Find links to every article mentioned - and our webinar signup, here on SoundsProfitable.com

    How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & More Jun 23, 2025
    Show notes

    This week in the business of podcasting: Influencers grab some spotlight at Cannes Lions, how news podcasts covered the breaking news of the U.S. bombing Iran over the weekend, two senators allege Spotify is using a loophole to pay lower music royalty rates, a coalition of Canadian podcasting companies band together to ask the government to consider podcasts CanCon, and Tubi is adding hundreds of episodes from YouTube creators under their Tubi for Creators project.
    Find links to every article mentioned, including the webinar signup, right here on SoundsProftiable.com

    Taking Podcasts on the Road, Lessons from Cannes, & More Jun 20, 2025
    Show notes

    This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio going forward in 2025.
    Register for the next Sounds Profitable webinar here.
    For links to every article I mentioned, visit the episodes' page on SoundsProfitable.com

    Creators @ Cannes, Amazon's Prime Ad Load, & More Jun 18, 2025
    Show notes

    Today in the business of podcasting: the under-utilized benefits of podcast live events, creators are in the conversation at Cannes, reducing risk as download popularity drops, Amazon has doubled their Prime Video ad over 18 months, and researched-back strategies for high-impact marketing as a nonprofit.
    Registration for the upcoming webinar can be found here.
    All of the links mentioned in today's episode can be found here on this episodes' page at SoundsProfitable.com.

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