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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

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    Latest Episodes:
    Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More Jun 06, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFTRA members regarding AI, and how Gen Alpha kids are sharing brands with their parents.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More Jun 05, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: a new Canadian legislation will tax foreign streamers, Discord partners with TuneIn to bring live radio to the platform, and Colgate launches the first ever UK podcast advertising campaign.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    “My Audience Won’t Tolerate Advertising” Jun 05, 2024
    Show notes

    This week Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising.

    • Written by Tom Webster
    • Audio edited by Newton Schottelkotte
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Spotify Signs Nebula for Video, Kids' Podcasts Cut 📱Time, & More Jun 04, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Spotify’s and Nebula are partnering to bring video essay content to the platform, why retailers hate that you buy big things on your laptop, and the pros and cons of publishers’ AI licensing deals.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More Jun 03, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Spotify’s Megaphone will return to IAB certification, Triton Digital's 2024 Canadian podcasting report, and publishers and advertisers push back against Apple's new "web eraser".
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Addressing Spotify, Aging Out Demographics, & More May 31, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: addressing Spotify's place in podcasting, aging out age demographics, and lessons from the podcasting scene in MENA.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Of Mice and Megaphone May 29, 2024
    Show notes

    This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is.

    • Written by Bryan Barletta
    • Edited by Tom Webster
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Industry Leaders in London, Licensing in Podcasting, & More May 23, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Sounds Profitable interviewed several industry leaders on the show floor of Podcast Show London, a look at how podcasting takes on licensing, Spotify debuts new Austalian statistics for podcasts, and the rising problem of over-attribution in advertising.
    Find links to every article mentioned and the full writeup here on Sounds Profitable.

    Spotify Podcast Trends, Business Podcast Audience Analysis, & More May 22, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting: Spotify publishes trend data, Signal Hill Insights looks at the behaviors of business podcast audiences, PMPs are making a comeback in programmatic, and the Hasbro/Audible deal has produced a Peppa Pig podcast.
    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    Politics in Podcast Ads, Spotify Removes Ad Floor, & More May 17, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting: Spotify gets rid of price floors for SPAN, are political ads a good fit for podcast audiences, streaming's 2024 Upfront mirrors podcasting, and advertisers are under-investing in Hispanic audiences.
    Find links to every article mentioned and the full write-up on Sounds Profitable.

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