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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

    • Apple Podcasts
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    Latest Episodes:
    The Subtle Key to Podcasting's Persuasiveness Feb 14, 2024
    Show notes

    Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level.

    • Written by Tom Webster
    • Edited by Bryan Barletta
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Branded Content Surging, Building Authentic Multicultural Ads, & more Feb 13, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting:
    Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren Vetrano
    Most publishers grew their ad offerings last year, with a focus on branded content
    Authentic Multicultural Narratives Create True Diversity in Audio Advertising by Antonio Francisco Lewis
    Subscriptions, Not an Endangered Species
    SiriusXM to Lay Off 160 Employees, About 3% of Workforce
    Research Database Snapshot

    Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More Feb 12, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting:
    Acast expects short-term impact on listens from Apple update by Ella Sagar
    This Year’s Super Bowl Is All About Reaching Gen Z by Alyssa Boyle
    Slate reports best year by Max Tani
    Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox By Catherine Perloff

    What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More Feb 09, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting:
    The following stories feature reporting specifically by The Download:
    How Much Podcasting Does a 30 Second Super Bowl Spot Buy?
    Accreditation for Black-Owned Publishers in Podcasting
    The Trade Desk to Lowball SSP Price Floors
    Brand Marketing Grows, Performance Shrinks in WARC Data
    And also from The Ankler: YouTube’s Place in Streaming
    Quick Hits:
    Reintroducing Podcasting by Tom Webster. The upcoming Sound Summit at SXSW, an official day for podcasting, will act as a way for podcasting to re-introduce itself to brands and agencies that might’ve only last encountered podcasting in its adtech infancy.
    Spotify Reports Fourth Quarter 2023 Earnings. Paid subscribers are up, raising one million over guidance numbers. The company expects their podcasting arm to turn a profit by the end of the year.
    Podcast benchmarking: How did your downloads compare in 2023? By Sharon Taylor. The benchmarks present what count as ‘good’ download numbers for ap podcast, divided into percentiles.
    The Art of Podcasting with Joe Rogan and His New Multiyear Spotify Partnership. The Joe Rogan Experience has renewed its contract with Spotify for hosting and distribution, but the former exclusive has now returned to open RSS distribution.

    2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More Feb 08, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting:
    The Trade Desk Plans To Lowball SSP Floor Prices
    Podcast benchmarking: How did your downloads compare in 2023? By Sharon Taylor
    The New York Times expects ad revenue to continue to decline in 2024 by Sara Guaglione
    Warner Music to Cut 600 Positions or 10% of Staff by Ashely Carman

    Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More Feb 07, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting:
    More than a third of marketers will increase their brand marketing investments this year by Meaghan Yuen
    Meet Podcast X-Ray by Dan Misener
    Toyota Signs Eli Manning and Brock Purdy as National Partners and Announces Plans for Super Bowl LVIII as The “Official Automotive Partner of the NFL”
    AI-powered podcast ad producer AudioStack raises £2.5m

    Reintroducing Podcasting Feb 07, 2024
    Show notes

    If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now. The official Podcasting Sound Summit at SXSW will help re-introduce the industry and show off its new capabilities.

    • Written by Tom Webster
    • Edited by Bryan Barletta
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More Feb 06, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting:
    Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy Guy
    Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024 by Kimeko McCoy
    What People Are Doing When They Aren’t Listening To Your Podcast by Steven Goldstein
    Spotify Reports Fourth Quarter 2023 Earnings

    Spotify Expands Rogan, Black-Owned Accreditation, January Podcast CPMs & More Feb 05, 2024
    Show notes

    Here's what you need to know for today in the business of podcasting:
    Spotify’s Multiplatform Strategy, Rogan Going Public
    WTF is accreditation for Black-owned publications? By Sara Guaglione
    AdvertiseCast Marketplace Podcast Advertising Rates
    …as for the rest of the news: Andrew Goldsmith has been promoted to CEO of Adelicious, BBC Sounds has publisher their Q4 report, and the Hollywood Reporter has published the full list of nominees for the 2024 iHeartRadio Podcast Awards, the winners of which will be announced live at a particularly podcast-heavy SXSW.

    Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More Feb 02, 2024
    Show notes

    Here's what you need to know for this week in the business of podcasting:
    Apple Podcasts Debuts Automatic Transcript Generation
    Alex Cooper’s ‘Call Her Daddy’ Podcast Ends Spotify Exclusivity
    Lessons From The Brand Podcast Summit
    Triton Digital’s U.S. Podcast Report, 2023
    New Direct-to-Consumer Podcast Advertising Report
    Quick Hits:
    Knowing Half the Battle in Podcasting by Tom Webster. Half the battle of podcasting is keeping up with changes to the audience, and this week Tom looks at the “neglected half” of the work.
    Wondery Announces Original Podcast Black History, For Real. The new podcast, produced by DCP Entertainment, is a weekly series breaking down the lesser-known events and individuals that have shaped Black culture.
    ESPN Podcasts to Air Weekday Afternoons on ESPN2. Five video podcasts produced by ESPN will be aired on their second channel as part of a seasonal content initiative, filling the 2-3PM EST time slot Monday-Friday.
    The Free and Open Ad-Supported Internet. A new IAB study that looks into the feelings of internet users when it comes to advertising’s place online and how it keeps certain sites and services free to use.

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