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Smart Marketing for Small Nonprofits — Business
Smart Marketing for Small Nonprofits

How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode is designed to help you take immediate action on the most important marketing strategies that will help you move your mission forward. Don’t have the time, money or marketing expertise to confidently market your mission? Want to learn how to use email marketing to retain donors? Interested in learning how to use Facebook ads to exceed your fundraising campaign goals? Discover why small nonprofits turn to Cindy May to implement the best nonprofit marketing strategies that really get results, help accelerate their growth and create the impact they most want in this world.

Latest Episodes:

How To Mobile Optimize Your Nonprofits Marketing Jun 28, 2020

Show notes

According to the World Advertising Research Center, in five years, 75% of all people will access the Internet through their smartphones by 2025. Which is why it’s imperative that all your digital resources - website, e-communications, text and social media - are mobile-friendly. And that means more than just making sure the platform you are using is responsive. Text, images, form fields - it all matters when you are measuring a space in pixels instead of inches.

‘Micro’ Monthly Giving Campaigns. How to Re-engage Donors in Uncertain Times Jun 21, 2020

Show notes

As you work to shore up your nonprofit’s financial position, it might be time to look at your lapsed donors and see if you can re-engage them with your organization. Today we talk about a re-engagement strategy that speaks to this time: invite them to participate in a “micro” monthly giving program, which would allow them to support a cause they have a history with without breaking their budgets.

Making Your Nonprofit an 'Ally' Jun 14, 2020

Show notes

Many nonprofits are trying to speak to this moment and align ourselves and our organizations with the nationwide protests for diversity, equity and inclusion. In short, we are trying to figure out how to be an ally to the Black community, but aren’t quite sure if we should or how to go about it. Fortunately, there are some wise people out there who have thought about it. Today I share their insights and some personal observations from the past few weeks.

The Power of Peer-to-Peer Fundraising in Uncertain Times Jun 07, 2020

Show notes

It's been a heartbreaking time. But amid the turmoil, there have been stories of people coming together - to fight for justice, to help others, to try to show we are better than the news of the past two weeks. Right now your nonprofit serves two roles: the first is its stated mission and the second is to serve as a place where supporters can take a stand and show what they believe in and value. Which means it’s a powerful time to consider launching a peer-to-peer campaign to advance your cause.

What Draws People To Your Cause? May 31, 2020

Show notes

It’s time to get back to nonprofit marketing basics and that means building engagement. The phrase might be overused, but it’s hard to overestimate how important it is. And there are so many digital options to use as you try to attract new supporters and draw your audiences closer to your cause. Today’s podcast talks about strategies you can implement right now to educate, inform and inspire people to help you move your mission forward.

What Your Nonprofit Needs To Make It Through This Rocky Recovery May 24, 2020

Show notes

A lack of confidence in your nonprofit’s future can be as damaging to your organization as the very, very real challenges posed by both coronavirus and the economic fallout that followed the disease. Here are 5 thing you need to make sure you don’t underestimate and have confidence in as we go through this rocky period of recovery.

Why Your Nonprofit Needs to Pursue Publicity Now May 17, 2020

Show notes

It might be tempting to think that now is not the time to reach out to the media for coverage of your nonprofit, but nothing could be further from the truth. But COVID-19 does mean that you need to adjust your approach to meet the times. Cindy discusses how in this episode.

Marketer on a Mission: Liz Willets from Aweber May 10, 2020

Show notes

From personalization to automation to segmentation, email communications have evolved tremendously in the past few years. Today Liz Willits of Aweber goes through the strategies that your nonprofit can employ to make sure that your email communications reach their intended audiences and inspire your audiences to click and convert.

Nonprofit Marketing after COVID-19 May 03, 2020

Show notes

Amid all the Covid-19 craziness, M+R released its Benchmark Report on digital marketing for nonprofits. This episode is about the main takeaways from the 2020 report and how it points the way both for us in the coronavirus era and in the future, as we work to emerge from the pandemic stronger than ever.

Not Too Late to Participate in #GivingTuesdayNow Apr 30, 2020

Show notes

#GivingTuesdayNow is right around the corner and your nonprofit should be there. This day of global giving and unity is the financial and feel-good event we have all been needing during the coronavirus pandemic.

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