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Smart Marketing for Small Nonprofits — Business
Smart Marketing for Small Nonprofits

How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode is designed to help you take immediate action on the most important marketing strategies that will help you move your mission forward. Don’t have the time, money or marketing expertise to confidently market your mission? Want to learn how to use email marketing to retain donors? Interested in learning how to use Facebook ads to exceed your fundraising campaign goals? Discover why small nonprofits turn to Cindy May to implement the best nonprofit marketing strategies that really get results, help accelerate their growth and create the impact they most want in this world.

Latest Episodes:

Woman On A Mission: Martha Mertz, Athena International Founder Dec 15, 2019

Show notes

Cindy has a wide-ranging conversation with the amazing Martha Mertz, who founded ATHENA International as a way of recognizing women leaders who not only excel in their careers, but contribute to the community and mentor or serve as a role model for other women.

Create Captivating Annual Reports Digitally Dec 08, 2019

Show notes

Although not as popular as they once were, annual reports are a great opportunity to tell your story in a way that makes it super easy to understand your mission and generate new support for your cause. But you can update the traditional end-of-year recap by relying more on digital solutions like interactive website-based reports and video. Not only will it freshen up your annual report, it will make it easier to leverage it to numerous communication channels.

2020 Social Media Marketing Motivation Nov 24, 2019

Show notes

Today, the podcast dives into 2020 social media trends - the stats and facts you need to know, where you might need to shift your emphasis and what things you can let go of in the coming year. Turn social media into one of the brightest, best and most versatile tools in your marketing toolkit for 2020! Plus we’ll talk about some recent changes in Facebook and Instagram that you should be aware of right now.

How To Launch and Market a New Major Donor Society Nov 21, 2019

Show notes

What you can do to successfully start a new major donor society or club and generate interest for others to join at higher giving levels.

5 Marketing Tips To Keep Major Donors Nov 17, 2019

Show notes

Like many other things in life, fundraising tends to follow the 80/20 rule. The top 20% of your donors are probably contributing close to 80% of all your fundraising. (In fact, there are some well-respected fundraisers who will argue it’s more like 90/10.) And not only are your major donors writing the largest checks, they are also some of the most consistent supporters of your organization. Today’s podcast focuses on the specific marketing efforts your organization can do to keep these special donors engaged.

Increase Your Nonprofit's Search Engine Ranking Nov 14, 2019

Show notes

How to use alternative descriptions or ‘alt tags’ on website images to increase your websites search engine rankings.

Why Your Nonprofit Needs SEO Nov 10, 2019

Show notes

There’s no denying that Google is most everyone’s guide when it comes to finding what they want and need online. And when people are thinking about a particular cause - like the one your nonprofit focuses on - you want your website to be one of the first pages that comes up when they do a Google search. But to do that you have to optimize your website for search engines, i.e., practice good SEO.

Is the Problem Your Donation Page? Nov 03, 2019

Show notes

There’s no denying that Google is most everyone’s guide when it comes to finding what they want and need online. And when people are thinking about a particular cause - like the one your nonprofit focuses on - you want your website to be one of the first pages that comes up when they do a Google search. But to do that you have to optimize your website for search engines, i.e., practice good SEO.

Nonprofit Guide to Event Marketing Oct 27, 2019

Show notes

Marketing to get attendees to your event requires a different type of communication strategy than your regular outreach for fundraising. While your mission is still front and center, there is a big difference because you’re selling an experience as much as a cause. Today’s podcast dives into how and where to promote your gala, sporting event or other occasion to generate buzz - and ticket sales.

How Your Nonprofit Can Leverage Content Oct 20, 2019

Show notes

In the nonprofit world, content is king. It's what emotionally connects your cause to your audience, helping you retain current supporters - and find new ones. In today's episode, Cindy covers three key aspects of your nonprofit's content: how to audit what you have to make sure it is current and fresh; how to create new content (even if you feel there are no new ways to tell your story); and how to leverage that content throughout all your platforms to make sure you reach your target audiences and continue the process of building trust and credibility.

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