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Smart Marketing for Small Nonprofits — Business
Smart Marketing for Small Nonprofits

How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode is designed to help you take immediate action on the most important marketing strategies that will help you move your mission forward. Don’t have the time, money or marketing expertise to confidently market your mission? Want to learn how to use email marketing to retain donors? Interested in learning how to use Facebook ads to exceed your fundraising campaign goals? Discover why small nonprofits turn to Cindy May to implement the best nonprofit marketing strategies that really get results, help accelerate their growth and create the impact they most want in this world.

Latest Episodes:

My Top 10 [COVID-19 Era] Fundraising Ideas Apr 26, 2020

Show notes

Lately, I’ve been hearing from many nonprofits looking for alternative ways to fundraise during this time of social distancing. So after some research and brainstorming with the team, we are proud to present this top 10 list of virtual fundraising options that we think you could use now (out of necessity) or in the future (because they are pretty cool).

My Best Low Cost Email List Building New Donor Attraction Strategy Apr 19, 2020

Show notes

For the past few weeks, I’ve focused on how you need to pivot your communication strategy with your existing email subscribers, but there’s another piece of this puzzle: attracting new supporters to your cause. Today we go over one of my favorite low-cost strategies to get new subscribers, who ultimately may become supporters of your organization.

9 Emails Your Nonprofit Can Send During a Crisis Apr 12, 2020

Show notes

Your nonprofit needs to be emailing more often during this time of uncertainty, not less. Email is every nonprofit’s biggest asset right now and open rates are increasing during this time of stay-at-home and social distancing. And even if you aren’t on the front lines dealing with the coronavirus pandemic, you have stories to tell and inspiration to share - not to mention support to ask for.

Testimonials Easy as 1-2-3 Apr 05, 2020

Show notes

I like to look at nonprofit testimonials as the seasoning to your marketing messaging. It’s rare that they can make a full meal, but they add flavor because their third-party validation gives more power to your stories of how you are making the world a better place. Today we go into who you should get testimonials from, what they should say and how to use these powerful quotes once you get them.

How To Move In-Person Fundraising Events Online Mar 29, 2020

Show notes

There is one big hit that many nonprofits are facing right now - the cancellation or postponement of events that they were counting on to raise needed support to continue their missions. From Spring Galas, to fundraising walks and runs, notices of postponements and cancellations keep pouring in. Nonprofits are being forced to make what might feel like untenable decisions. But the good news is that there is a Plan B - a way to fill the fundraising gap digitally.

COVID-19 Communications for Your Nonprofit Mar 24, 2020

Show notes

Your nonprofit is needed more than ever right now, whether you are on the frontlines of the COVID-19 response or your work has been limited by the coronavirus. Now is not the time to shy away from marketing and even fundraising. You’ve got to show up in these uncertain times with clarity, confidence and sensitivity because waiting is not an option. Here’s how.

Marketing Your Mission In Uncertain Times Mar 19, 2020

Show notes

Never stop communicating. In times like these, marketing is a tool you should be reaching for to keep the lines of communication open with your supporters. It’s a time to clarify what your organization is doing, how it’s responding to the crisis at hand and what is needed to keep moving forward. But it’s also a time to reach out and find out how they are doing as we navigate in these unprecedented times. But it does require shifting gears.

Need Bigger Sponsorships? Try This. Mar 15, 2020

Show notes

Regardless of your nonprofit’s size, you are an excellent candidate to win large corporate support for your cause. It’s a matter of finding the right businesses to approach, doing your research and ensuring that you structure the partnership in such a way that both you and the corporate sponsor get a measurable result from the partnership.

Your Small Nonprofit’s Biggest Asset Mar 08, 2020

Show notes

Every small nonprofit has a superpower - being small. Your size gives you amazing flexibility and speed, cutting down on red tape as you work to make the world a better place. But that doesn’t mean there aren’t challenges. In today’s podcast, Cindy talks about why you should “embrace the small,” and solutions to the top three marketing problems she hears about from smaller nonprofits.

Why Instagram Is Worth Your Nonprofit’s Time Mar 01, 2020

Show notes

Whether you are just starting out on Instagram or have made it a big part of your social media outreach, Cindy has some strategies to make the most of your posts on one of the fastest growing platforms in the U.S.

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