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Smart Marketing for Small Nonprofits — Business
Smart Marketing for Small Nonprofits

How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode is designed to help you take immediate action on the most important marketing strategies that will help you move your mission forward. Don’t have the time, money or marketing expertise to confidently market your mission? Want to learn how to use email marketing to retain donors? Interested in learning how to use Facebook ads to exceed your fundraising campaign goals? Discover why small nonprofits turn to Cindy May to implement the best nonprofit marketing strategies that really get results, help accelerate their growth and create the impact they most want in this world.

Latest Episodes:

Celebrate Fall in Your Marketing Oct 11, 2020

Show notes

Fall arrived a short time back and I think after such a difficult spring and summer, we were all ready for it. It always feels like a season of renewal and hope, something we all really need in 2020. That makes it a perfect time to shift gears in our marketing outreach and lean into optimism as we work towards a transition from urgent to optimistic.

Saving Time and Grief with Creative Briefs Sep 27, 2020

Show notes

While we understand the idea of planning for an event or campaign, we often aren’t that great about mapping out what we need from our marketing creative teams, and that can cause wasted time and effort not to mention frustration for everyone involved. But this can be avoided with the “creative brief.”

Getting ‘Geeky’ with Google Analytics Sep 20, 2020

Show notes

When measuring how your marketing is doing, you can drown in all the data. Take Google Analytics - there are literally hundreds of metrics to choose from to see how your website is doing. But not all numbers are equal, and in this episode I give you the top Google Analytics numbers to follow and how they will help you improve your website and your digital marketing results!

How To Eliminate The Marketing Force That’s Holding You (and your nonprofit) Back Sep 14, 2020

Show notes

There is something big that holds many marketers back from being the absolute best they can be and making the biggest impact they can for the nonprofits they serve. In today’s world when so many nonprofits are in need of support - maybe now more than ever - it’s crucial that we get anything that’s holding you back out of the way. In this episode I’m going to give you three steps you can take to eliminate this big marketing barrier once and for all.

New Donor Digital Marketing Funnel Aug 30, 2020

Show notes

Lately, it’s been hard enough for us to keep our current donors engaged, much less put together campaigns to attract new supporters to our cause. But winning over new donors is vital to the health of your nonprofit. The key is to have a strategy that is as inexpensive as it is effective. That’s where the strategic new donor marketing funnel comes in.

What To Do Before, During & After Your Facebook Live Aug 16, 2020

Show notes

Most of us have become pretty comfortable with being on camera as a good chunk of our professional - and personal - lives have moved online. So now seems a perfect time to take advantage of this new-found familiarity with live streaming on Facebook for your nonprofit. This episode covers some strategic approaches to what you should do before, during and after your Facebook Live to maximize its impact for your organization.

Your Nonprofit Marketing Funnel Fix Aug 09, 2020

Show notes

I’ve seen it too many times - a well designed campaign for fundraising, an event or volunteer recruitment that has super emails and good social media posts, but then drives people to a landing page that doesn’t finish the job. Learn how to take interest and turn it into conversions with a strong (but simple) landing page.

Top 10 Social Media Posting Tips for your Nonprofit Jul 26, 2020

Show notes

Ever feel like your social media posts are becoming mechanical and automatic? Sometimes shaking up your approach will help you recapture your mojo when it comes to crafting compelling posts on whatever platforms you are using. Today’s podcasts had 10 tips to help you jazz up your social media presence and keep it fresh for yourself - and your readers.

Marketer on a Mission: Google AdGrant Expert Steven Aguiar Jul 19, 2020

Show notes

Google AdGrants are more popular than ever for nonprofits, as we work to find new digital ways to expand awareness and drive donations for our organizations. Google AdGrant expert Steven Aguiar, founder of Good Goes Further, discussed the application process and the work you need to engage in once you win your grant. It takes persistence and it takes management, and Steven shares his best practices to maximize the benefit of your Google AdGrant.

An Essential Mid-Year Marketing Review for Your Nonprofit Jul 05, 2020

Show notes

In a typical year, I’d suggest that you hold a mid-year review of your marketing goals and strategies just to check in on how you are doing and make sure you are on track. This year that review is absolutely imperative as so many events have probably disrupted your best laid plans of January. It’s time to take a breath, review what you had planned, see how far you’ve come despite all the craziness of 2020 and then adjust so you can make the most of the rest of the year.

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