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Smart Marketing for Small Nonprofits — Business
Smart Marketing for Small Nonprofits

How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode is designed to help you take immediate action on the most important marketing strategies that will help you move your mission forward. Don’t have the time, money or marketing expertise to confidently market your mission? Want to learn how to use email marketing to retain donors? Interested in learning how to use Facebook ads to exceed your fundraising campaign goals? Discover why small nonprofits turn to Cindy May to implement the best nonprofit marketing strategies that really get results, help accelerate their growth and create the impact they most want in this world.

Latest Episodes:

Your 2021 Marketing Plan: The Great Reset Jan 03, 2021

Show notes

As we begin our journey into 2021, have you thought about what success for your nonprofit would look like this year? We are in the middle of the Great Reset, which makes it the perfect time to create your marketing plan. It doesn’t have to be a beast; in fact it can be both an inspirational and useful document, a roadmap to a successful year for your nonprofit.

Greeting 2021 With New Optimism Dec 20, 2020

Show notes

We all know that 2020 was rough and that despite awesome news about vaccines this month, it’s going to take a lot of work to get back on track in 2021. But that shouldn’t sap you of the optimism that a new year typically brings. In today’s episode, we explore why (realistic) optimism is essential for the strategic marketing of your nonprofit and how to keep hope and resilience front and center as we greet 2021.

Your Low Cost Marketing Options for 2021 Dec 13, 2020

Show notes

Your nonprofit’s marketing budget is important; it’s the connective tissue between your organization and the many audiences you are trying to reach: clients, donors, volunteers and the public at large. But the reality is that after the double whammy of COVID-19 and the resulting economic downturn, the money just might not be there in 2021. This episode focuses on low- and no-cost marketing strategies that can allow you to continue to make an impact no matter the size of your budget.

2020 Marketing Lessons Your Nonprofit Can Benefit From Next Year Dec 06, 2020

Show notes

If you could take your nonprofit back to our pre-COVID “normal” world, would you? Or did you discover things about yourself and your organization in 2020 that you want to shape your nonprofit’s future. In this episode, Cindy reviews the top marketing lessons nonprofits learned in 2020 and how they can be used to improve marketing in 2021 and beyond.

7 Words That Inspire Giving This Year Nov 22, 2020

Show notes

Some words are just better than others when it comes to compelling copy, and in the world of marketing and fundraising, there are a handful of words that can inspire people to give to your cause. In this episode, we talk about seven words and phrases that are proven to have an impact getting support for your nonprofit.

Marketer on a Mission: Anne Stefanyk of Kanopi Studios - Top 10 Performance Tips for Your Nonprofit’s Website Nov 15, 2020

Show notes

Today we talk with Anne Stefanyk of Kanopi Studios, a website designer and developer. Anne shares her top 10 tips on how to maintain your website so you maximize its ability to raise awareness of your nonprofit, win support for your cause and turn your audiences’ intentions into action.

#GivingTuesday: How to Make It Happen When Time is Running Out Nov 08, 2020

Show notes

Yes it’s an international event and yes, there’s only three weeks left, but with a little time and effort, there’s still time to have an effective #GivingTuesday campaign. It doesn’t have to be a stand-alone event; instead, why not make #GivingTuesday the launch of your whole end-of-year campaign.

Why Your 'ASK' Must Be Different This Year Nov 01, 2020

Show notes

In spite of the chaos and confusion caused by 2020, this year has provided you with a unique opportunity as you are making your end-of-year ask. It’s a chance to share the challenges of running a nonprofit during a year marked by a pandemic and unrest with your supporters, and then boldly ask your supporters to share your optimism for the future.

Where Did Your Donor Go? Oct 25, 2020

Show notes

Call it the case of the disappearing donor. Someone who you can see is responding to your message and even getting to your donation platform, only to leave without a trace. And the clues lead you right up to the culprit - your donation page.

Marketer on a Mission: Gabe Cooper of Virtuous Software Oct 18, 2020

Show notes

Amazon knows how to make it personal for consumers. So does Netflix and Patagonia. How can nonprofits bridge the gap with their donors just like for-profit businesses? In our latest “Marketer on a Mission” interview, Gabe Cooper of Virtuous Software explains the power of CRM programs and how they streamline communications for small nonprofits while helping them forge better relationships with their supporters.

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