Smart Marketing for Small Nonprofits - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

Smart Marketing for Small Nonprofits — Business
Smart Marketing for Small Nonprofits

How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode is designed to help you take immediate action on the most important marketing strategies that will help you move your mission forward. Don’t have the time, money or marketing expertise to confidently market your mission? Want to learn how to use email marketing to retain donors? Interested in learning how to use Facebook ads to exceed your fundraising campaign goals? Discover why small nonprofits turn to Cindy May to implement the best nonprofit marketing strategies that really get results, help accelerate their growth and create the impact they most want in this world.

Latest Episodes:

9 Things to Do Now for #GivingTuesday Success Sep 23, 2021

Show notes

#GivingTuesday is now the biggest day in philanthropy. Last year it broke records with $2.47 billion donated (in US alone!) and 35 million people taking part. But its sheer size sometimes makes small and medium-size nonprofits wonder if #GivingTuesday is worth the work. How can you be heard if you aren’t a huge organization? This episode explores the benefits and some strategic tips to make #GivingTuesday work for your nonprofit, regardless of its size.

What Your Nonprofit Loses When You Ignore Marketing Sep 16, 2021

Show notes

Often, nonprofit leaders play down the importance of marketing to a nonprofit’s success. Relying on the myth that every dime should go strictly to program costs, they ignore the role that an effective marketing and communications strategy have in making sure nonprofit’s get the support they need and reach the clients they want to serve. In this episode, Cindy dives into what not marketing costs your nonprofit.

Quick Nonprofit Marketing and Communications Pro-Tip: 4 Tips to Make Your Emails Easy to Read Sep 13, 2021

Show notes

Coming up with good content is only half the story when you are trying to create an email that generates awareness, engagement and support. You also need to make sure that your email is designed to be impactful and easy-to-read. Cindy shares 4 simple tips that will help.

Should You Avoid Marketing on These Days? Sep 09, 2021

Show notes

Are you ever tempted to skip posting or emailing on a day that is fraught with significance? Maybe it’s a holiday or the anniversary of a tragic event or something that would drag you into a current controversy. There certainly is a temptation to skip marketing on certain difficult days, but if you’re too cautious, you might rob your nonprofit of a chance to engage with your supporters on a deeper and more meaningful level.

Quick Nonprofit Marketing and Communications Pro-Tip: Simple Ways To Tell Your Nonprofit's Stories Sep 07, 2021

Show notes

No one doubts that sharing clients stories is a powerful way to illustrate the good work your nonprofit does. So why do some organizations avoid it? One big reason is concerns that capturing those stories and writing them is a long, involved process. It doesn’t have to be.

Quick Nonprofit Marketing and Communications Pro-Tip: What Types of Emails To Use When Sep 01, 2021

Show notes

Broadcasts. Automations. Targeted messaging. Are you using the right type of email for the message you need to get out? Learn more about the 4 distinct types of emails nonprofits can (and should) be using to build support and engagement.

The 3 Ways Your Nonprofit Communicates Aug 28, 2021

Show notes

Each nonprofit has at least three distinct ways in which they communicate with the public. Each type of communication deepens your relationship with the outside world, and all of them are essential to your organization. Which is why you need to be transparent and consistent in each and every level. This episode covers each of these levels of communication and how to approach them to make sure you are maximizing their communication power.

Quick Nonprofit Marketing and Communications Pro-Tip: How To Re-engage Email Subscribers Aug 27, 2021

Show notes

If you are seeing the open and click-through rates drop for your nonprofit’s emails, it might be time to identify subscribers who haven’t engaged recently and win them over with a re-engagement campaign. Here’s how.

Quick Nonprofit Marketing and Communications Pro-Tip: How To Make Your Call To Action Buttons More Clickable Aug 17, 2021

Show notes

Call to Action buttons only take up a tiny piece of real estate on your email communications or website, but they can be key to getting your audiences to donate, volunteer, or otherwise support your cause. Here’s how to make yours better.

Quick Nonprofit Marketing and Communications Pro-Tip: How To Leverage Content Aug 10, 2021

Show notes

Just like a little black dress or flattering jeans, the power of great content is that - with some tweaks - it can be repurposed for all occasions and platforms. In this bonus podcast, Cindy discusses the power of leveraging quality content and why it’s not only smart marketing but also an excellent use of your nonprofit’s resources.

Related Podcasts