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Smart Marketing for Small Nonprofits — Business
Smart Marketing for Small Nonprofits

How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode is designed to help you take immediate action on the most important marketing strategies that will help you move your mission forward. Don’t have the time, money or marketing expertise to confidently market your mission? Want to learn how to use email marketing to retain donors? Interested in learning how to use Facebook ads to exceed your fundraising campaign goals? Discover why small nonprofits turn to Cindy May to implement the best nonprofit marketing strategies that really get results, help accelerate their growth and create the impact they most want in this world.

Latest Episodes:

3 Tips to Build on Your Giving Tuesday Success Dec 09, 2021

Show notes

#GivingTuesday is just around the corner. In this podcast, Cindy talks about how to maximize your fundraising success with emails before, during and after the event, and 21 of her favorite #GivingTuesday subject lines for 2021.

Get To Know Your Donors Dec 02, 2021

Show notes

Get to know your donors! Reaching out through surveys, tours, coffee get-togethers, phone calls and more will increase the likelihood that they’ll give again, plus they will give you new insights and appreciation about your organization.

Your 2021 Giving Tuesday Subject Line Recipe Nov 18, 2021

Show notes

#GivingTuesday is just around the corner. In this podcast, Cindy talks about how to maximize your fundraising success with emails before, during and after the event, and 21 of her favorite #GivingTuesday subject lines for 2021.

Seeking Out New Partnerships for Your Nonprofit Nov 11, 2021

Show notes

Here’s a resolution for 2022 that you can start working on now. Identify the fellow nonprofits and corporations that would be good allies for your nonprofit and start building those partnerships. Too many of the problems that nonprofits are trying to solve are too complex to rest on one organization’s shoulders. Partnerships can help broaden your reach, have more impact, and - if the marketing is done strategically and smart - make everyone feel appreciated for the good work they are doing.

Getting Real with IG Reels Nov 04, 2021

Show notes

If you are looking to connect with a younger audience, there’s no better place to go than Instagram. More than 60% of Instagram’s 1.3 billion users are between the ages of 18 and 34 and if you are looking to be discovered on the app, there’s no better tool than Instagram reels. But what do you need to do to make these “micro-content” videos? Podcast guest Breece May dives into how to create Instagram reels and why it’s important for your nonprofit.

What To Do When Marketing Gets Hard Oct 28, 2021

Show notes

Want to get recharged and renew your excitement about how you market your mission? This episode is about how to address those times when marketing feels more like a grind. Do you need to change up your message? Or do you need to create some processes that will make marketing easier? Learn how to get your marketing mojo back in this podcast.

12 Tips to Better Nonprofit Emails Oct 21, 2021

Show notes

Today it’s all about the tips that make your email communications more successful. Things that will keep you from winding up in the spam folder; ways to make your subject lines more compelling and best practices to make your email campaigns easier to build and more likely to get results.

Start Dreaming About What Your Nonprofit Can Do in 2022 Oct 14, 2021

Show notes

This is a busy time of year for nonprofits, but don’t let a big to-do list from now to the end of the year prevent you from doing a little planning - and a little dreaming. Before ringing in the New Year, give yourself a chance to imagine what 2022 could be for your organization. What new things are on the horizon? What changes do you want to implement? And how will you generate the support you need to grow your mission?

7 Tips to Tell Your Nonprofit's Story Oct 07, 2021

Show notes

Nonprofits are eager to share the stories of the people, groups and causes they help and it’s easy to understand why - these are some of the most compelling ways to illustrate their impact. But those aren’t the only stories you should tell. Sharing your organization’s story is also important to building feelings of trust that engender support for your cause. Learn how here.

Why You Must Embrace Marketing Sep 30, 2021

Show notes

There’s a lot of strong, negative feelings about marketing for nonprofits out there. It ranges from thinking of it as a “necessary evil” to viewing all marketing as, for lack of a better word, “icky” - sleazy, inauthentic or chock-full of hype. But marketing isn't a dirty word. It’s not a punishment. It’s just a tool and - when you embrace the best aspects of it - it might very well be the most important job you are doing for your organization.

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