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Smart Marketing for Small Nonprofits — Business
Smart Marketing for Small Nonprofits

How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode is designed to help you take immediate action on the most important marketing strategies that will help you move your mission forward. Don’t have the time, money or marketing expertise to confidently market your mission? Want to learn how to use email marketing to retain donors? Interested in learning how to use Facebook ads to exceed your fundraising campaign goals? Discover why small nonprofits turn to Cindy May to implement the best nonprofit marketing strategies that really get results, help accelerate their growth and create the impact they most want in this world.

Latest Episodes:

How You Can Captivate with Content Feb 23, 2020

Show notes

What exactly is content - and how can you make sure that your nonprofit’s content is effective in educating, informing or inspiring your audience. Here’s a simple 3-part formula that ensures you are creating captivating content that gets results.

[Woman on a Mission] Laura Gisborne, Limitless Women Feb 16, 2020

Show notes

Cindy interviews author and serial entrepreneur Laura Gisborne, who is showing women leaders how to honor themselves and their talents and make more of an impact in their work. Although much of her consulting involves women in the private sector, the advice she shares is equally applicable in the nonprofit world.

Lessons Learned For A Better 2020 Feb 09, 2020

Show notes

While most nonprofits are looking ahead to spring functions and fundraising fun, it’s worth taking a look at some EOY giving statistics - and three things that will make the difference for your nonprofit in 2020.

Marketing & Psychology - Why Giving Feels So Good Feb 02, 2020

Show notes

Why does giving feel so good? Today we explore what psychologists think is the answer to that question - and how nonprofit marketers can tap into and honor those altruistic impulses that scientists believe are hard-wired into our psyches.

The Marketing Metrics That Matter Most Jan 26, 2020

Show notes

Don’t fear the metrics. Measuring the performance of your website, emails and social media posts doesn’t have to be an exercise in futility. The trick is to know which metrics matter - and what you can do if your nonprofit isn’t measuring up. This episode looks at the metrics your nonprofit should review for website, email and social media performance and strategies to boost those numbers.

What Nonprofits Can Learn From This AMAZING Speech Jan 19, 2020

Show notes

On this day celebrating his birth, Cindy’s talking about Dr. Martin Luther King’s powerful speech at the March on Washington - what is now known as the “I Have a Dream Speech” - and how it can inspire nonprofit marketers as they tell the stories of their organizations.

Your Nonprofit Can’t Ignore THIS in 2020! Jan 12, 2020

Show notes

Convincing you that monthly giving programs are worth doing isn’t hard - report after report shows the ROI is great, it provides predictable funding, and it’s a powerful donor retention tool. But you have to do it right. In this episode, Cindy walks you through the why - and how - to launch or revamp a recurring donation program.

Want Better Email Open Rates in 2020? Make It Personal. Jan 05, 2020

Show notes

One way to make it more likely that your emails are seen (and opened) this year is to employ personalization. Personalization makes your emails feel more like one-to-one conversations instead of a generic, mass communication. But it’s more than just adding your recipient’s name to your greeting or subject line. Explore the power of personalization in this week’s podcast.

My New Year's Wish for You and Your Nonprofit Dec 29, 2019

Show notes

It's the end of the year rush - New Year's plans, last minute scramble for year-end donations, plus planning for a brand new decade. Take a little break with Cindy's short podcast that's all about her hopes for you and your nonprofit in 2020 (with some practical tips to make the New Year even better, of course).

What Should Be In Your 2020 Nonprofit Marketing Plan Dec 22, 2019

Show notes

In the midst of your end-of-year fundraising efforts, take a break (and a deep breath!) and join Cindy as she talks about what a successful marketing plan looks like for next year. She’ll have a 5+1 guide for planning and maintaining a 2020 plan to reach more people more effectively. Get caught up in the promise and excitement of the New Year here.

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