Shopify Masters

Latest Episodes:

Build a Business Around Your Ideal Life (Not the Other Way Around) Aug 29, 2023

Show notes

Sisters Jess Gray and Becca Stern set out to build a business that would offer more workplace flexibility and allow them to work together, even from opposite sides of the globe. Together, they co-founded Mustard Made, a company that sells colorful, vintage lockers.

For more on Mustard Made and show notes: https://www.shopify.com/blog/mustard-made-workplace-flexibility

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How to Grow Your Business Regionally, Online and IRL Aug 24, 2023

Show notes

Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a footing there. Polysleep co-founder and CEO Jeremiah Curvers used local SEO, marketing and retail strategies to capture market share in the province.

For more on Polysleep and show notes: https://www.shopify.com/blog/polysleep-local-market

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The Pre-Launch Strategy That Helped This Brand Raise $2.8M Aug 22, 2023

Show notes

Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers.

For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch

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Capitalizing on Virality: How Transformer Table Turned Views into Sales Aug 17, 2023

Show notes

Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer marketing strategies that garnered it the most-watched product video in the history of Instagram.

For more on Transformer Table and show notes click here

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How Starface’s President Lead Her Team to Sell 77 Million Units Aug 15, 2023

Show notes

Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture that’s inspired her team to sell more than 77 million star-shaped acne patches to date. The brand also has launched collections with properties like Hello Kitty and SpongeBob SquarePants, and has been embraced by stars like Justin Bieber and Florence Pugh.

For more on Starface and show notes click here

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How Mackage Went Global While Staying True to Its Roots Aug 10, 2023

Show notes

Mackage's founder and chief creative officer, Eran Elfassy combined function and fashion, European and North American styles, and wool and leather to create this powerhouse outerwear brand. He shares how his company continues to push the boundaries of fashion and fabric, lessons he's learned negotiating with international suppliers, and how his designs has won the hearts of Madonna, Meghan Markle, and Gwyneth Paltrow.
For more on Mackage and show notes, read the full story.

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How Shopify AI Can Supercharge Your Business Aug 08, 2023

Show notes

There is so much excitement right now surrounding AI. And so you might be wondering how you can use artificial intelligence to improve your business? Good thing there’s an entire team thinking about this at Shopify. Director of Product Miqdad Jaffer and his staff have built AI directly into the Shopify platform and they call this suite of features, Shopify Magic. Listen to this episode as we walk you through some of the latest innovations from Shopify and answer those AI questions you're afraid to ask. To learn more about Shopify Magic - and more than 100+ new product updates - check out Shopify Editions Summer '23.

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Cirque du Soleil’s Secrets to Creativity and Profitability Aug 03, 2023

Show notes

Creativity is the secret ingredient for Daniel Lamarre’s two-decade run as Cirque du Soleil’s CEO. Under Daniel’s management, Cirque du Soleil went from a budding circus company to a global media empire. In this special episode of Shopify On Location, Daniel shares how to balance creativity with profitability and take any business to new heights.

For more on Cirque du Soleil and show notes: https://www.shopify.com/blog/cirque-du-soleil-creativity?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Parlez-Vous Montreal? A Shopify Masters Miniseries Aug 01, 2023

Show notes

Shopify On Location is back with a brand new miniseries from Montreal.

Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with some of Montreal's top entrepreneurs.

Episodes drop each Thursday for the next couple of months.

If you enjoy the conversations and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts.

For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts

Subscribe and watch Shopify Masters on YouTube!

How Two Students Started a $56 Million Company in College Jul 27, 2023

Show notes

Mad Rabbit co-founder Selom Agbitor started Mad Rabbit, a tattoo aftercare company, while he was still in college, with the money he made from dropshipping one summer. Now, Mad Rabbit is valued at more than $56 million and secured investment from Mark Cuban on Shark Tank.

For more about Mad Rabbit and show notes: https://www.shopify.com/blog/mad-rabbit-college-entrepreneur

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