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    Business

    Shopify Masters

    Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

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    Copyright: © All rights reserved

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    Latest Episodes:
    The Tips You Need for Black Friday/Cyber Monday Email and SMS Nov 07, 2023
    Show notes

    The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, shares what he’s recommending for his clients this holiday season.

    For more from Shopify Masters: https://www.shopify.com/blog/topics/podcasts

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    How to Host Events People Want to Attend Nov 02, 2023
    Show notes

    Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity collection across multiple product categories. She shares how in-person events and activations helped her build a maternity empire.

    For more on Hatch Collective and show notes: https://bit.ly/49m8Hg7

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Black Friday/Cyber Monday Strategies from 7 Shopify Merchants Oct 31, 2023
    Show notes

    This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and perfectwhitetee.

    To learn more about the podcast, find past episodes and show notes: https://www.shopify.com/blog/topics/podcasts

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    What 'Community First' Really Means for a DTC Company Oct 26, 2023
    Show notes

    Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first year. Here’s how Bandit grew organically and continues to empower the running community.

    For more on Bandit and show notes: https://www.shopify.com/blog/bandit-community

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Packaging Power: Tips That Will Help Your Brand Pop off the Shelf Oct 24, 2023
    Show notes

    Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shares tips for making the switch and handling quality control, marketing, and community building.

    For more on MìLà and show notes: https://bit.ly/3tQ2Q24

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Building in Public: How to Let Customer Feedback Guide Your Brand Oct 19, 2023
    Show notes

    Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.

    For more on Minted New York and show notes: https://bit.ly/3Fnh7pD

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    If You’re Launching a New Product, Listen to This Oct 17, 2023
    Show notes

    Ryan Close established a new product category with his company Bartesian, created competition for his own brand, and signed major licensing deals with some of the largest liquor companies in the world.

    For more on Bartesian and show notes: https://bit.ly/46Tqrgu

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    The Do’s and Don’ts for Social Media Marketing Oct 12, 2023
    Show notes

    How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Listen to discover her formula for standing out on social media and creating community with your marketing machine.

    For more on Dieux Skin and show notes: https://bit.ly/3ZTMK3A

    Create a clear plan for your social media strategy: https://bit.ly/3HVAPuv

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    You Want Your Business to Last. Here’s How Oct 10, 2023
    Show notes

    To celebrate Latinx and Hispanic Heritage Month, Ali Mejia and Mariela Rovito discuss how they’ve built longevity into their sleepwear brand, Eberjey, while keeping creativity alive.

    For more on Eberjey and show notes: https://bit.ly/45j3FOd

    Download our FREE template to help you manage cash flow- https://bit.ly/3noeyyd

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    The Marketing Playbook From Nik Sharma, "The DTC Guy" Oct 05, 2023
    Show notes

    Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic content and paid media has helped grow some of the biggest DTC brands, including Juneshine and Caraway.

    For more on Nik Sharma and show notes: https://www.shopify.com/blog/nik-sharma-marketing

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

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