Shopify Masters

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How To Create a Need and Justify Your Use Case Jun 25, 2019

Show notes

Being the dog owner of a Saint Bernard named Harley, Tyson Walters was constantly on cleaning duty and barely kept up with Harley's shedding.
Realizing that he's not alone, Tyson came up with the idea of Shed Defender and started prototyping breathable onesies for dogs to reduce shedding cleanups.
After going viral, testing out infomercials, and being on Shark Tank, Tyson shares the lessons learned along the way.

To learn more about Tyson, Shred Defender, and the show notes: https://www.shopify.com/blog/shed-defender-use-case

Tune in to learn

How to educate your customers so they’re confident to make a purchase
What happened when The Shred Defender got featured on a viral website like The Dodo
The results from doing an As Seen On TV commercial

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