Shopify Masters

Latest Episodes:

The Data-Driven Way to Win Customers’ Hearts Jun 20, 2023

Show notes

Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can win your customers’ hearts.

For more on Neil Hoyne and show notes: https://www.shopify.com/blog/neil-hoyne-data-driven-way-to-win-customers%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Use this FREE template to learn more about your customers and where they spend their time online: https://bit.ly/44nMMlV

Subscribe and watch Shopify Masters on YouTube!

Why San Francisco is Still the Place for Startups Jun 15, 2023

Show notes

San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or office space in SF now are poised for growth.

For more from Ted Egan and show notes: https://www.shopify.com/blog/ted-egan-sf-economy

Subscribe and watch Shopify Masters on YouTube!

The Key To Finding A Gap In Any Market Jun 13, 2023

Show notes

Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy offerings.

For more on Pop & Bottle and show notes: https://www.shopify.com/blog/pop-and-bottle-finding-a-gap-in-the-market?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Make your brand the go-to choice for customers and download our brand positioning analysis: https://bit.ly/3niv0QH

Subscribe and watch Shopify Masters on YouTube!

Peak Design’s Crowdfunding Strategies That Raised Over $34 Million Jun 08, 2023

Show notes

Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter and has remained financially independent since its launch in 2010. Founder Peter Dering joins us on Shopify On Location to share his journey of building a business with a cult following and his dedication to environmental initiatives through his latest venture, Climate Neutral.

For more on Peak Design & show notes: https://www.shopify.com/blog/peak-design-crowdfunding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

James Hoffmann’s Process of Turning a Passion for Coffee Into Thriving Businesses Jun 06, 2023

Show notes

James Hoffmann is the go-to coffee expert on YouTube. Before building his community online, James won the World Barista Championship and opened a coffee roastery. In this episode of Shopify Masters, James shares his journey of turning his passion for coffee into profitable businesses and a multifaceted career.

Subscribe and watch Shopify Masters on YouTube!

It’s Actually A Great Time to Start a Business (No, Really) Jun 01, 2023

Show notes

Jon Sakoda, a founder at Decibel Partners who built a career in venture capital, shares his insights into the health of the venture capital industry and why founders shouldn’t worry about macroeconomics if they want to raise money or start a company this year.

For more on Jon Sakoda and show notes: https://www.shopify.com/blog/jon-sakoda-venture-capital

Subscribe and watch Shopify Masters on YouTube!

Turn Your YouTube Subscribers Into Customers May 30, 2023

Show notes

Alex Ikonn discovered the power of social media through Luxy Hair, gaining more than three million subscribers on YouTube. His latest venture, Intelligent Change, has sold over 1.7 million copies of The Five Minute Journal. Here, he shares how to grow a following and convert that audience into your first sale.

For more on Alex Ikonn & show notes: https://www.shopify.com/blog/alex-ikonn-turning-a-following-into-sales?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Start designing your perfect social media plan with our simple guide: https://bit.ly/44AnjWT

Subscribe and watch Shopify Masters on YouTube!

How Thirdlove Disrupted the Fashion Industry by Listening to Its Customers May 25, 2023

Show notes

ThirdLove is changing the lingerie industry by using technology and data to create better-fitting bras and underwear. In this episode of Shopify On Location, co-founder and CEO Heidi Zak shares how her team collected pre-launch data, built consumer trust in their products, and adapted to customers’ needs.

For more on ThirdLove & show notes: https://www.shopify.com/blog/thirdlove-market-fit?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How to Market a New Product Launch May 23, 2023

Show notes

Meet the founders of an Australian sustainable packaging brand using unique marketing strategies to bring home-compostable mailers to businesses across the globe.

For more on Hero Packaging & show notes: https://www.shopify.com/blog/hero-packaging-marketing-product-launches?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Discover our FREE template that makes finding manufacturers to work with simple: https://bit.ly/40WG2c4

Subscribe and watch Shopify Masters on YouTube!

Allbirds CEO: Why Sustainability Leads to Profitability May 18, 2023

Show notes

Allbirds is a direct-to-consumer success story, upending the shoe industry with sustainable materials. Allbirds co-founder and CEO Joey Zwillinger shares how the company's mission fuels innovation in the first episode of the Shopify on Location in San Francisco.

For more on Allbirds and show notes: https://www.shopify.com/blog/allbirds-sustainability

Subscribe and watch Shopify Masters on YouTube!

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