Shopify Masters

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Latest Episodes:

Sounds Like San Francisco, A Shopify Masters Miniseries May 16, 2023

Show notes

Shopify Masters is back with a brand new miniseries from San Francisco.

Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with Shopify legends from our San Francisco office.

Episodes drop each Thursday for the next couple months.

If you like what you hear - and would like to listen to more in person interviews - make sure to subscribe and leave a review wherever you listen to your podcasts.

For a full catalog of episodes, check us out online: https://www.shopify.com/blog/topics/podcasts

Subscribe and watch Shopify Masters on YouTube!

How to Bring a Viral Product to a New Market May 10, 2023

Show notes

CEO Gillian Gallant first saw Paper Shoot Camera on TikTok and convinced its inventor to let her build out exclusive distribution in North America. Here’s how Paper Shoot Cameras went viral and sold to more than 70,000 customers.

To learn more about Paper Shoot Camera and show notes: https://www.shopify.com/blog/paper-shoot-camera-distribution

Subscribe and watch Shopify Masters on YouTube!

Build a Cult Following Around Your Product May 09, 2023

Show notes

Known for vibrant iPhone accessories, Wildflower Cases was founded by the Carlson family after Miley Cyrus wanted the personalized phone case they had designed for fun.

For more on Wildflower Cases & show notes: https://www.shopify.com/blog/wildflower-cases-non-traditional-career-path-accessories-empire?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Check out our FREE website cheat sheet and start designing your site today: https://bit.ly/3NxZDfv

Subscribe and watch Shopify Masters on YouTube!

Find the Best Suppliers for Your Food Business May 04, 2023

Show notes

Pipcorn, a snack company focused on heirloom ingredients, found sustainable growth through relationships with suppliers. Since launch, the brand has been picked up by Oprah’s Favorites Things and appeared on Shark Tank.

For more on Pipcorn and show notes: https://www.shopify.com/blog/pipcorn-heirloom-snacks-farming-relationships-shark-tank?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How to Expand Your Brand Outside a Small Market May 02, 2023

Show notes

If you’re building a company from a small country with a limited market, ecommerce solutions can help. Find out how the clean period products company Riley was able to expand its reach across Europe and the world.

To learn more about Riley and show notes: https://www.shopify.com/blog/riley-international-expansion

Subscribe and watch Shopify Masters on YouTube!

What It Takes To Build Your Own Production Facility Apr 27, 2023

Show notes

Julia and Jordy Kay wanted to help reduce the amount of discarded plastic on the planet so they launched Great Wrap, a materials science company that’s turning potatoes into compostable stretch wrap. Since its inception in 2019, Great Wrap has been featured on Netflix’s Down To Earth with Zak Efron and the pair have raised more than $24 million to aid them in their mission to replace traditional polyurethane wrap.

For more on Great Wrap and show notes: https://www.shopify.com/blog/great-wrap-plastic-free-factory-global-recognition?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How To Turn TikTok Videos Into Big Sales Apr 25, 2023

Show notes

Jacob Winter co-founded Mush Studios, a design-focused rug brand selling unique and outside-the-box home décor. Jacob launched the brand after his tufting transformation videos went viral on TikTok. Now, Mush Studios offers exclusive drops and colorways through retailers like SSENSE and MRKT.

For more on Mush Studios & show notes: https://www.shopify.com/blog/mush-studios-tik-tok-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Start designing your perfect social media plan with our simple guide: https://bit.ly/44AnjWT

Subscribe and watch Shopify Masters on YouTube!

Lessons from a Candle Company Selling New York Nostalgia Apr 20, 2023

Show notes

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.

For more on Literie Candles and show notes: https://www.shopify.com/blog/literie-candles-packaging

Subscribe and watch Shopify Masters on YouTube!

How Snug Used Livestreaming and PR to Drive Sales Apr 18, 2023

Show notes

Sofas are an infrequent purchase, and the buying experience can be slow and frustrating. Snug founder Rob Bridgman set out to fix that, with modular couches that are delivered within days. He talks about the company’s experimental social media strategies and his advice for other brands.

To learn more about Snug and show notes: https://www.shopify.com/blog/snug-content-strategies

Subscribe and watch Shopify Masters on YouTube!

Omsom’s Keys to Successful Brand Storytelling Apr 13, 2023

Show notes

Vanessa Pham and her sister, Kim, co-founded Omsom, an Asian sauce company, because they had a story to tell about growing up as first-generation Asian Americans. In this episode of Shopify Masters, Vanessa shares her tips for making your brand’s story resonate.

For more on Omsom and show notes: https://www.shopify.com/blog/omsom-storytelling

Subscribe and watch Shopify Masters on YouTube!

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