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    Business

    Shopify Masters

    Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

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    Latest Episodes:
    Using Your Customer Base to Crowdfund, Rebrand, and More Mar 07, 2023
    Show notes

    Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of Shopify Masters, Krisi shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company.

    For more on Bird & Blend Tea Co. and show notes: https://www.shopify.com/blog/bird-and-blend-community

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Unsun Cosmetics Paves the Way for Inclusive Sunscreen Mar 02, 2023
    Show notes

    Katonya Breaux launched Unsun Cosmetics in 2016 to educate consumers on the importance of sun protection for Black men and women, and to offer a mineral-based sunscreen that was specially developed for darker skin tones.

    For more on Unsun Cosmetics and show notes: https://www.shopify.com/blog/unsun-cosmetics-inclusive-sunscreen?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    100+ Product Updates from Shopify and What They Mean for You Feb 28, 2023
    Show notes

    Shopify released more than 100 product updates in February 2023. From checkout to PoS and everything in between, Shopify's Vice President of Product - Glen Coates - and Vice President of Product Marketing - Desiree Motamedi - have the 4-1-1 on everything you need to know about Winter Editions 2023. They also dispel some myths about Shopify and share how their team tackles some of the biggest challenges in e-commerce today.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time Feb 23, 2023
    Show notes

    Fly by Jing’s founder Jing Gao wanted to change some of the misconceptions about Chinese food in the U.S., so she started selling a chili crisp that took the food world by storm. In this episode, Jing offers tips on Kickstarter campaigns, and dives deeper into her journey of reclaiming her culture through building a business.

    For more on Fly by Jing and show notes: https://www.shopify.com/blog/fly-by-jing-reclaiming-culture

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Harley Finkelstein: How Entrepreneurs Can Win in a Time of Uncertainty Feb 21, 2023
    Show notes

    In this episode of Shopify Masters, we are joined by Shopify's president to chat about the current economic climate and the opportunities available to entrepreneurs in 2023.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Homeboy Employs Former Gang Members. Here’s Why You Should, Too. Feb 16, 2023
    Show notes

    Even nonprofits are on Shopify. In this episode of Shopify Masters, CEO Tom Vozzo explains how Homeboy Industries provides jobs for thousands of former gang members through the organization’s various businesses, including a bakery and café.

    For more on Homeboy Industries and show notes: https://www.shopify.com/blog/homeboy-industries-creating-job-opportunities

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Building Different Streams of Income as an Artist Feb 14, 2023
    Show notes

    In the experience of floral designer and business owner Maurice Harris, capitalism isn’t set up for creatives. On this episode of Shopify Masters, Maurice shares how he opened a flower and coffee shop in Los Angeles to make his art more accessible to everyone and create new streams of income.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    The Plant-Based Chicken Brand Taking Over LA Feb 09, 2023
    Show notes

    Ross Mackay launched Daring in 2020 to remove chicken from our food system. In 2022 alone, the company helped save more than 500,000 chickens, and is daring to fix the chicken industry.

    For more on Daring and show notes: https://www.shopify.com/blog/daring-plant-based-chicken-celebrity-endorsements?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Why the Best Time to Start a Business is During a Recession Feb 07, 2023
    Show notes

    Aspiring founders might wonder whether an uncertain economy is a good time to start a business. To those people, Retrospec founder Ely Khakshouri says, “Do it.” On this episode of Shopify Masters, Ely explains how he started a bike and outdoor gear company amid a recession, and why it’s actually beneficial to do the same.

    For more on Retrospec and show notes: https://www.shopify.com/blog/retrospec-starting-in-a-recession

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    From Fairs to Big Retailers: How to Scale Your Craft Feb 02, 2023
    Show notes

    P.F. Candle Co.’s scents take inspiration from California. On this episode of Shopify on Location in Los Angeles, founder Kristen Pumphrey shares how she found her candle niche, got discovered by big retailers, and continues to nurture her passion for making things.

    For more on P.F. Candle Co. and show notes: https://www.shopify.com/blog/pf-candle-scale-your-craft

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

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