Stay ConnectedFor Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams.
Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers.
Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab.
This week our host, Brandi Starr, is joined by Lacey Miller, an accomplished marketing professional with over 10 years of experience in the start-up industry.
With a passion for data-driven marketing and social media analytics, Lacey has established herself as a foundational marketer who has helped numerous start-ups achieve their growth goals.
Throughout her career, Lacey has worked with start-ups of varying sizes and industries and has a proven track record of delivering successful marketing strategies that have driven growth and revenue. She has a deep understanding of consumer behavior and a keen ability to analyze data, allowing her to develop effective marketing campaigns that resonate with target audiences.
In addition to her expertise in marketing and social media analytics, Lacey is also skilled in brand development, product positioning, and go-to-market strategy. She is a strategic thinker with a keen eye for detail and a strong commitment to driving results.
When not working, Lacey enjoys entrepreneurial podcasts and attending industry events to stay up to date on the latest trends and best practices. She also enjoys volunteering with local organizations and mentoring aspiring marketers.
In this week's episode of Revenue Rehab, join us on the couch, where Brandi and Lacey tackle TikTok for B2B: Advice for CMOs Considering Experimenting.
Links:Get in touch with Lacey Miller on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host, Brandi Starr, is joined by Rosalyn Santa Elena, Founder & Chief Revenue Operations Officer at The RevOps Collective.
Rosalyn has over 20 years of experience leading GTM & Revenue Operations at several enterprise companies and high growth start-ups. As the Founder and Chief Revenue Operations Officer of The RevOps Collective, Rosalyn is on a mission to Elevate, Empower, and Enable Revenue Operations to be the strategic differentiator of every organization to optimize the end-to-end customer journey and power The Revenue Engine.
Rosalyn is also an advisor for several high-growth start-ups, an active leader in multiple communities, a RevOps instructor, a keynote speaker, and the host of The Revenue Engine Podcast.
Join us on the couch for our 50th episode of Revenue Rehab, where Brandi and Rosalyn discuss RevOps as a Growth Driver: Why CMOs Need to Invest.
Links:Get in touch with Rosalyn Santa Elena on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host, Brandi Starr, is joined by Christopher Roche, CEO at Catalyst Consulting.
Chris Roche is the Founder and CEO of Catalyst Consulting, a full-service revenue and pipeline growth focused marketing agency. Catalyst specializes in partnering with B2B SAAS companies on both strategy and execution of demand generation.
In this week's episode of Revenue Rehab, Brandi and Chris discuss the pros, cons, and everything in-between when it comes to Personal Brand Building on LinkedIn: Option or Requirement + Tips for How.
Links:Get in touch with Christopher Roche on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Stacey Danheiser, the Founder and CMO at Shake Marketing Group.
Stacey Danheiser is a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for scaling b2b organizations. Helping to transform over two dozen B2B enterprises from product pushers to customer-value led organizations, Stacey's approach to grow revenue and profits through targeted, cohesive marketing and sales has led her clients to achieve 118% year over year revenue growth, Inc 5000 listings, over $200 million in closed sales, 90% marketing team retention, customer 'sweet spot' growth of 207% year over year.
Stacey runs Soar Marketing Society, a B2B marketing community & mentorship program to help B2B marketers build more credibility with the C-suite. Through customized guidance and training, she helps her students learn how to build customer-focused strategies that drive results. Stacey has also appeared as a guest speaker at various in-person and virtual events led by the Business Marketing Association, University of Colorado LEEDS alumni, Hays, Jack Welch Management Institute, and >30 marketing and business podcasts. As co-author of two marketing books covering marketing and sales alignment, customer value propositions, and how to develop high-performing marketing teams, Stacey has further contributed her advice to Forrester Research and has written numerous articles for The Journal of Sales Transformation and the ISMM publication Winning Edge.
In this week's episode of Revenue Rehab, join Brandi and Stacey on the couch as they guide CMOs to greater success through their discussion on Building Trust: 3 Ways to Gain More Credibility With the C-suite.
This week our host Brandi Starr is joined by Rene Zamora, Part-Time Sales Management Consultant at Sales Manager Now.
Rene is one of the original Fractional Sales Managers, founding Sales Manager Now in 2006 after a 25-year corporate career in sales and sales management. In 2018 he authored Part-Time Sales Management, a guide written for small business owners who manage their sales teams. He has consultants working for him, his business is growing, and he loves to give and share.
In this week's episode of Revenue Rehab, on the couch Brandi and Rene dig into Sales Management Misconceptions: Why the Most Popular Techniques Don't Work.
Links:Get in touch with Rene Zamora on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Kip Knight, author, coach, and Operating Partner at CMO Coaches, a national coaching network for marketing leaders.
Kip is also an Operating Partner at Thomvest, a $500 million VC fund based in the Bay Area Kip, a Board member at Netbase Quid, a leading consumer analytics company, and a Senior Advisor with Drake Star Partners, an investment bank specializing in the technology and communication sectors.
Kip has worked in over 60 countries, starting his career at P&G in brand management. He has held numerous senior executive roles at PepsiCo, YUM Brands, eBay, and H&R Block, including CMO at Taco Bell and president of H&R Block.
He is founder of the U.S. Marketing Communication College, dedicated to teaching communication strategy to diplomats in the State Department. Kip is the co-author of Crafting Persuasion: A Leader's Handbook to Change Minds and Influence Behavior and author of Learn to Leap: How Leaders Turn Risk into Opportunities. Kip earned his B.S. degree from LSU in marketing and his MBA from the University of Cincinnati.
In this week's episode of Revenue Rehab, on the couch, Brandi and Kip dig into a topic sure to interest both current CMOs and marketers looking to step into the role; The #1 Reason CMOs Get Fired: Lack of alignment with their CEO.
Links:Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Brendan Dell, Messaging Expert & Tech Executive at Brendan Dell.
A positioning and messaging expert to top technology brands, Brendan's clients include Expedia, ADP, HP, YC and 99 Start Ups portfolio companies, and many others. His book the 12 Immutable Laws of High-Impact Messaging shares rules for standing out in crowded markets.
Brendan's new course, $1B Pitch, examines the 8 elements of $1B pitches. His podcast Billion Dollar Tech reaches founders, executives, Venture Capitalists and Private Equity investors globally.
In this week's episode of Revenue Rehab, on the couch, Brandi and Brendan tackle the critical issue of Brand Positioning: Achieving Growth, Even with Non-Mission Critical Offerings.
Links:Get in touch with Brendan Dell on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by B2B marketing leader, Adi B. Reske.
Adi has many years of experience as a B2B marketing leader, she is an entrepreneur with a love of coffee and traveling and is an aspiring birthday cake baker living in Boston, MA.
In this week's episode of Revenue Rehab, join Brandi and Adi on the couch as they discuss a hot topic in marketing; In-House vs Outsourced: The Debate.
Links:Get in touch with Adi B. Reske on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host, Brandi Starr, is joined by Joseph Reynoso, founder and CEO at Tierra Nueva Interactive.
Joe is a sustainable growth advisor with 12 years of integrated experience designing, activating, measuring, and optimizing go-to-market strategies for early & mid-stage tech companies. A B2B Demand Generation Strategy firm, Tierra Nueva Interactive is focused on helping SAAS founders and their teams reduce waste, increase pipe, and accelerate sales velocity in more customer-centric way.
In this week's episode of Revenue Rehab, and likely of particular interest to early-stage SaaS tech heads of marketing, listen as Brandi and Joe dive into a valuable discussion on The Modern Marketing Playbook: Advice for Early-Stage Tech Start-ups.
Links:Get in touch with Joseph Reynoso on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host, Brandi Starr, is joined by Gary Kibel, a partner at law firm Davis+Gilbert LLP in New York City, in the Digital Media, Technology & Privacy Practice Group.
Gary is a Certified Information Privacy Professional (CIPP) and a member of the Publications Advisory Board of the International Association of Privacy Professionals (IAPP). He advises ad tech companies, advertising agencies, publishers, brands, and other commercial entities regarding transactions for interactive media, behavioural advertising, social media, programmatic media buying, affiliate marketing, data collection and usage, and other emerging products and services regarding a wide range of issues, including digital media and privacy issues, insertion orders, leveraging data, advertising issues, privacy disclosures, contractual obligations, security breaches, and compliance with a wide variety of privacy laws and self-regulatory obligations. Gary also serves as General Counsel to the Performance Marketing Association.
Davis+Gilbert, a full-service law firm, is recognized as one of the premier law firms in the United States representing the marketing communications industry for over 110 years. The firm is an associate member of the Interactive Advertising Bureau (IAB).
In this week's very timely episode of Revenue Rehab, Brandi and Gary shed much needed light on Ad Privacy Legislation: What It Means, What It Doesn't, & Why There's No Need to Panic.
Links:Get in touch with Gary Kibel on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
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