Stay ConnectedFor Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams.
Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers.
Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab.
This week our host Brandi Starr is joined by special guests, Mike Geller, President, Co-Founder and Chief Technology Officer at Tegrita and Rolly Keenan, Chief Revenue Officer at Tegrita.
Mike Geller, Rolly Keenan and Brandi Starr are co-authors of the book CMO to CRO: The Revenue Takeover by the Next Generation Executive.
Mike Geller is the cofounder of Tegrita and is the firm's principal technologist. Mike graduated from the famed Ryerson University, Toronto and wasted no time in building a 15-year career covering all angles of marketing technology consultancy. Mike's a self-proclaimed coffee snob, an author, a Trekkie, a husband, and a proud dad to two children.
Rolly Keenan is a CRO who resides in Colorado. He is a born leader and the key growth specialist at Tegrita as our CRO. Rolly brings 25 years of diverse experiences at the likes of LinkedIn, Oracle, Gallup, and the US Olympic Volleyball Teams. Graduating with his MBA in Marketing from Northwestern University's Kellogg School of Management, Rolly has had some unique experiences in his career including making over 500,000 cold calls and he has even spent time in training for high-stakes negotiation protocol for hostage situations. He is a partner to the wonderful, Veronica, and a father to six children and one dog, Nala.
On the couch in this weeks' episode, Brandi, Mike and Rolly will tackle Revenue Takeover on Revenue Rehab: Author Discussion.
Links:Get in touch with Mike Geller on:
Get in touch with Rolly Keenan on:
Referenced Episode(s):
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Alex Levin, Co-Founder and CEO at Regal.io.
Along with his roles as is Co-Founder and CEO of Regal (formerly Regal Voice), he also leads the GTM (Go-To-Market) teams.
Prior to Regal.io, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI Alex led growth and marketing.
Alex grew up in New York and graduated with a Bachelor of Arts from Harvard University.
In the fourth installment of Revenue Rehab's My Journey series, on the couch in this week's episode, Brandi and Alex discuss his career path: From Product Manager to CEO.
Links:Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Jim Kraus, President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. BPI's buyer persona research and workshop methodologies have become the gold standard for thousands of marketers in hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and experience to have confidence in their solution. Marketers use these insights to develop strategies and messaging that drive more leads, improve conversion rates, and helps sales hit their numbers. In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book Buyer Personas with BPI's founder, Adele Revella. Jim also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly. Outside of work, Jim enjoys travel, reading, sports, and spending time with his family.
On the couch Brandi and Jim will tackle Common Hurdles in the Journey to Uncover Buyer Insights.
Links:Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Steffen Hedebrandt, Chief Marketing Officer & Co-Founder at Dreamdata.
Dreamdata is a Revenue Attribution Platform that collects, joins, and cleans all data to give an insightful value to your business.
Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.
A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.
On the couch Brandi and Lindsey will tackle Content ROI: How B2B Teams Measure & Optimize for Success.
Links:Get in touch with Steffen Hedebrandt on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Lindsey Hawkins, Founder, and President of Be More Nimble consulting.
Lindsey is a dynamic professional who combines her artistic background, problem-solving abilities, and leadership acumen to create impactful results in the business world. Throughout her career, Lindsey has had the opportunity to work with some of the largest brands in the world, showcasing her expertise in the fields of art, design, and communications. Her involvement in the operations of creative content and digital transformations, from large IT training programs to Fortune 500 content ecosystems, demonstrates her versatility and adaptability across various industries.
Lindsey's entrepreneurial spirit and curiosity have led her to explore different avenues within the business world. She has developed a passion for coaching, consulting, and collaborating with clients and colleagues, leveraging her diverse experiences to provide valuable insights and guidance.
Today, Lindsey serves as a strategic leader of leaders, capable of building and overseeing global teams. She understands the importance of uniting individuals toward a common goal, providing them with the necessary support and resources for success. Lindsey's leadership skills enable her to effectively navigate complex situations, make informed decisions, and drive positive outcomes for her employees, colleagues, clients, and community.
On the couch Brandi and Lindsey will tackle The Ecosystem of Content: A Harmony of Strategy, Vision, and Brand Integrity.
Links:Get in touch with Lindsey Hawkins on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Rachel Downey, Founder & CEO at Share Your Genius.
Rachel is the founder and CEO of Share Your Genius, an award-winning podcast production company. With an innate ability to connect with humans first on all levels, plus her years of work in B2B marketing, live performance, and large-scale events, she and her team of strategic producers create brand shows that drive real engagement and impact.
On the couch Brandi and Rachel will tackle The Power of Podcasting: Cultivating Brand Love through Authentic Stories.
Links:Get in touch with Rachel Downey on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Abi Williams, Chief Revenue Officer at Lead Not Lag.
Abi has spent 20+ years in Venture Capital and PE-backed companies of varying sizes in the SaaS, B2B space such as Oracle, META, LinkedIn, Pluralsight, Udemy, and Oliva as a revenue leader. She has also excelled in driving sustainable profitability for businesses, improving bottom and top-line revenue performance for scaleups.
Abi's expertise is focused on three areas. One is Fractional CRO; helping CEOs fill in strategic and tactical GTM voids such as mapping out effective customer engagement processes, optimizing the sales funnel, establishing sales processes and systems to define ICPs and increase operational efficiencies. This also includes improving revenue forecasting and rigor, coaching head of sales, hiring, developing, and retaining top talent to optimize revenue outcomes across go-to-market.
Abi is also experienced in C-Suite and Executive Coaching. By supporting leaders at all levels to lead authentically, compassionately, and effectively, she helps them remove roadblocks to make intelligent and impactful decisions.
As a board member or consultant, Abi supports founders, CEOs, CROs, and other senior leaders create and execute robust GTM strategies spanning sales led, PLG or ecosystem motions.
Abi is currently a member of the European Women on Boards, and an advisor to several start-ups, an ardent keynote and public speaker on topics such as leadership, sustainable revenue growth, building a world-class executive team, DEI, and fostering people-centric cultures for consistent results.
She is the author of the book 10 Traits of Great Leadership That Are Often Overlooked, a playbook for leaders and aspiring leaders who want to be outstanding in their role.
Abi's mantra is: 'see a diamond in every stone and make your environment better than you met it".
On the couch Brandi and Abi will tackle Filling the Void: Strategies to Overcome the Executive Competency Gap.
Links:Get in touch with Abi Williams on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Braxton Carr, Revenue Enablement Director at UserGems.
Braxton Carr is passionate about building enablement programs that feature coaching at the center and reflect the skills and growth opportunities of reps on the team. Before leading Enablement departments, Braxton cut his teeth as a mid-market and enterprise AE, selling in the MarTech space. When not in the office, you can find Braxton downhill skiing in the winters and scuba diving in the summers.
On the couch Brandi and Braxton will tackle Champion Tracking: Unearthing Hidden Pipelines in B2B Marketing.
Links:Get in touch with Braxton Carr on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Georgie Papacostas, VP of Customer Success at Sales Assembly.
Georgie is a third-culture kid born in the US to Greek immigrants who grew up in the Middle East. She began her career in the public sector at the Embassy of Cyprus, conducted health care research as an analyst at the Advisory Board Company in Washington, DC., and taught English in Spain and Ethiopia.
Leaping into SaaS and Customer Success in 2015, her first Customer Success role was at HubSpot's Dublin, Ireland office, where she became a leader overseeing the Implementation Specialist team. Since then, Georgie has led more than 40 global Customer Success professionals across teams at SaaS companies of various stages, including Sprout Social, Showpad (Learncore) and Workday (ScoutRFP).
Georgie has spent her entire career at mission-driven organizations and companies, consistently putting the citizen, the patient, the customer, or the team at the center of everything she does.
On the couch Brandi and Georgie will tackle Sustaining Success: The Integral Role of Customer Success in Revenue Teams
Links:Get in touch with Georgie Papacostas on
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Ryan Johnston.
Ryan is a marketing executive with deep expertise in demand generation. From highly verticalized and ABM motions in the enterprise to PLG motions at start-ups, he has seen it all and built go-to-market strategies at multiple B2B tech companies along the way. In his most recent role, he caught the AI wave early as VP, Marketing at Writer.
On the couch, Brandi and Ryan will take on AI Powered Content Creation: Key Considerations When Getting Started with AI.
Links:Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
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