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    Marketing

    Revenue Rehab

    For Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams.

    Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers.

    Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Events Reimagined: How AI is Shaping the New Normal in Experiences Nov 01, 2023
    Show notes

    This week our host Brandi Starr is joined by Eileen Page, Senior Vice President of Digital Solutions and Innovation at InVision Communications (IVC).

    Eileen spearheads IVC's digital and technology innovation team, ensuring digital activations and experiences are executed to the highest standards. With 20+ years of expertise crafting break-through digital solutions for Fortune 1000 brands, she fuses strategy, creativity, and technical insight to create proprietary technology (apps, custom CMS) installations, virtual experiences, and digital campaigns for brands like DuPont, Siemens, Amway, Dell Technologies, and Oracle.

    On the couch in this weeks' episode of Revenue Rehab, Brandi and Eileen will tackle Events Reimagined: How AI is Shaping the New Normal in Experiences.

    Links:

    Get in touch with Eileen Page on:

    • LinkedIn
    • Instagram

    Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live


    Email Fight Management: The Secret Engine Behind Email-Driven Growth Oct 25, 2023
    Show notes

    This week our host Brandi Starr is joined by Rolly Keenan, Chief Revenue Officer and Mike Doane, Sr. Client Engagement Manager at Tegrita.

    Rolly Keenan is a CRO who resides in Colorado. He is a born leader and the key growth specialist at Tegrita as our CRO. Rolly brings 25 years of diverse experiences at the likes of LinkedIn, Oracle, Gallup, and the US Olympic Volleyball Teams. Graduating with his MBA in Marketing from Northwestern University's Kellogg School of Management. Rolly has had some unique experiences in his career including making over 500,000 cold calls and he has even spent time in training for high-stakes negotiation protocol for hostage situations. He is a partner to the wonderful, Veronica, and a father to six children and one dog, Nala.

    Mike Doane is a management professional with nearly 10 years of experience managing projects and improving processes in various industries such as Healthcare, Technology, Manufacturing, Construction, Pharmaceuticals, and Marketing. Mike is a Senior Client Engagement Manager at Tegrita and works closely on Tegrita's Email Flight Management service. Mike grew up on the east coast of Canada, where he attended Dalhousie University and received an Engineering Degree and an MBA. He is an avid athlete who loves to travel and play guitar.

    On the couch in this weeks' episode of Revenue Rehab, Brandi, Rolly and Mike will tackle Email Fight Management: The Secret Engine Behind Email-Driven Growth.

    Links:

    Get in touch with Rolly Keenan on LinkedIn

    Get in touch with Mike Doane on LinkedIn

    Get in touch with the Tegrita team

    Related Revenue Rehab Episodes: Episode 44 - In-House vs Outsourced: The Debate

    learn more about Email Flight Management:

    • Visit Tegrita's EFM page
    • Explore the success story of Tegrita's EFM client in the Email Excellence Case Study

    Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live


    CMO vs. CXO: Who Owns the Customer Journey Oct 18, 2023
    Show notes

    This week our host Brandi Starr is joined by Brian Powers.

    Brian has a background managing customer operations and product management. Most recently, he was Chief Experience Officer (CXO) for a financial services firm. He's worked closely with Marketing to improve revenue, retention, and overall customer satisfaction.

    On the couch in this weeks' episode of Revenue Rehab, Brandi and Brian will tackle CMO vs. CXO: Who Owns the Customer Journey.

    Links:

    Get in touch with Brian Powers on:

    • LinkedIn
    • Instagram
    • Facebook

    Related Revenue Rehab Episodes

    • Episode 19 - Voice of the Customer

    Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live


    Reading the Room: Mastering Body Language and Non-Verbal Communication Oct 11, 2023
    Show notes

    This week our host Brandi Starr is joined by Mark Raffan, CEO of Negotiations Ninja.

    Mark is an award-winning negotiation trainer, speaker, podcast host, well-known negotiation expert, and entrepreneur. He has coached executives and teams in some of the largest companies on the planet and has been featured in Entrepreneur, Forbes, Thrive Global, Supply and Demand Chain Executive Magazine (as a 2021 'Pro-to-Know').

    Additionally, Mark has appeared on dozens of podcasts, including Make it Happen Mondays, The Brutal Truth About Sales, and The Insider's Guide to Finance.

    On the couch in this weeks' episode of Revenue Rehab, Brandi and Mark will tackle Reading the Room: Mastering Body Language and Non-Verbal Communication.

    Links:

    Get in touch with Mark Raffan on:

    • LinkedIn
    • Negotiations Ninja
    • 9 Secrets to Win Deals and Influence Stakeholders
    • Twitter
    • Instagram
    • Facebook
    • YouTube
    • Negotiations Ninja Podcast

    Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live


    The Heart of Marketing: Staying True to Brand Authenticity & Purpose Oct 04, 2023
    Show notes

    This week our host Brandi Starr is joined by Robin Bowling, VP of Marketing at Sentrics.

    Robin Bowling is a dynamic force in the marketing and leadership realm. Based just outside of Atlanta with her supportive husband, Gabriel, and their lively trio of dogs, Riley, Lola, and Batman, Robin has shaped an impressive 25-year trajectory in marketing. While she's got a natural talent for sales, her heart truly beats for genuine connections and innovative leadership approaches.

    On the couch in this weeks' episode of Revenue Rehab, Brandi and Robin tackle The Heart of Marketing: Staying True to Brand Authenticity & Purpose.

    Links:

    Get in touch with Robin Bowling on:

    • LinkedIn
    • Sentrics

    Related Episodes:

    • Episode 76 - Emotions in Motion: Marketing Strategies that Reach the Heart

    Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live


    Emotions in Motion: Marketing Strategies that Reach the Heart Sep 27, 2023
    Show notes

    This week our host Brandi Starr is joined by Ellza Malok, CEO of Blue Monarch Group.

    Ellza is an award-winning CMO, who drives businesses into the future. With a data-driven and strategic mindset, she has led global marketing teams, spearheaded brand transformations, and achieved remarkable results. Her expertise lies in developing innovative strategies, leveraging data science, and captivating audiences through compelling storytelling.

    In addition to her role as CEO, Ellza is also the founder of Blue Monarch Group; a psychology-based marketing firm that helps brands change hearts and minds through their proprietary approach, the Butterfly Effect. These strategies enable them to create programs that resonate on a deep emotional level with target audiences.

    On the couch in this weeks' episode of Revenue Rehab, Brandi and Ellza tackle Emotions in Motion: Marketing Strategies that Reach the Heart.

    Links:

    Get in touch with Ellza Malok on:

    • LinkedIn
    • Blue Monarch Group

    Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live


    Channeling Success: Navigating the Creation of a Powerful Reseller Channel Sep 20, 2023
    Show notes

    This week our host Brandi Starr is joined by Jim Berkman, Fractional CMO at GROW Powered/ New Zealand Trade and Enterprise.

    Jim is a seasoned marketing and growth leader with several decades of experience in the B2B start-up technology space. He has helped dozens of companies cross the chasm, scale, and achieve market leadership with successful exits. As a fractional CMO and board advisor, he has leveraged his expertise in strategy, product marketing, digital marketing, and competitive differentiation to help B2B start-ups grow and innovate.

    Passionate about empowering start-ups to thrive in competitive and emerging markets, Jim has hands-on global experience in the LATAM, EMEA, APJ, and ANZ regions.

    Jim holds an MBA from Pepperdine Graziadio Business School.

    On the couch in this weeks' episode, Brandi and Jim will tackle Channeling Success: Navigating the Creation of a Powerful Reseller Channel.

    Links:

    Get in touch with Jim Berkman on:

    • LinkedIn

    Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live


    From Chaos to Clarity: How to Get Your Marketing Data in Order Sep 13, 2023
    Show notes

    This week our host Brandi Starr is joined by Steve LaChance, Founder, Speaker, and Author at discernr.

    Steve LaChance is an (inter)nationally recognized speaker, 4x entrepreneur, and author of the book Marketing for Product-Led Growth: Become a Company Leader through Credibility and Empathy. He teaches growth leaders to accelerate success by engaging their entire organization and customer base.

    On the couch in this weeks' episode Brandi and Steve will tackle From Chaos to Clarity: How to Get Your Marketing Data in Order.

    Links:

    Get in touch with Steve LaChance on:

    • LinkedIn
    • The Marketing Microdose
    • discernr
    • Book: Marketing for Product Led Growth

    Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live


    The Heart of Success: A Leader's Guide to Highly Engaged Teams Sep 06, 2023
    Show notes

    This week our host Brandi Starr is joined by Stosh D. Walsh, Founder and Managing Principal at Constant Organizational Development.

    Stosh D. Walsh serves leaders and their organizations as a consultant, coach, facilitator, speaker, and writer. His direct, insightful, and encouraging style invites individuals and organizations to live with greater courage and create the best world they can envision.

    He began his career in traditional education settings, honing his leadership as a classroom teacher for middle school through college, and as a university residence life director and athletics coach.

    After those experiences, he spent nearly a decade with The Gallup Organization as part of their executive leadership practice, where he contributed to the best-selling Strengths Based Leadership, won several awards as Gallup's top presenter in his practice category, and published 2 articles: Five Questions You Must Ask Your Team". Gallup Business Journal, May 2013-subsequently named top read article of 2013, and "Leadership is More Than the C-Suite". Gallup Business Journal, September 2013.

    Stosh is an expert in strengths-based organizational development, including leadership and executive coaching, employee engagement, and talent management, having spent thousands of hours consulting, coaching, and training on each. He has also been a TEDx speaker and is the author of Along the Way: Leadership Stories from Everyday Life (2012).

    Over the course of his career, Stosh has delivered keynotes, facilitated workshops, and coached leaders in both non-profit and for-profit organizations, including many Fortune 500 companies. His experience spans a wide variety of industries, including healthcare, financial services, automotive, government, retail and manufacturing, a partial client list of which includes GE, HP, Boeing, Microsoft, Cardinal Health, Johnson & Johnson, State Farm, Caterpillar, Northrup Grumman, Alcoa, Johnson Controls, US Bank, Old Navy, Banana Republic, Waste Management, Kiewit, Stryker, Eastman Chemical, Harley Davidson, Charles Schwab, McKinsey, Federal Aviation Administration and Kohler.

    Stosh's formal education includes a BA in Education and an MA in Leadership. His other interests include photography, hiking, tattoos, good whisky, and spending time with his wife and 2 children.

    On the couch in this weeks' episode, Brandi and Stosh will tackle: The Heart of Success: A Leader's Guide to Highly Engaged Teams.

    Links:

    Get in touch with Stosh Walsh on:

    • LinkedIn
    • Instagram
    • Facebook
    • Constant Organizational Development
    • YouTube
    • Podcast: Insubordinate

    Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live


    Deciphering Customer Desires: From Insights to Brand Promise Delivery Aug 30, 2023
    Show notes

    This week our host Brandi Starr is joined by Jim Combs, Vice President of Experience Strategy & Research at Human Spark.

    As VP of Experience Strategy & Research at Human Spark, Jim leads development and integration of digital and traditional brands, products, services, and marketing for global Fortune 1000 companies.

    Jim is one of those rare individuals who lives and breathes at the experience design intersection of creative, business, and technology. He has over 25 years of experience leading successful teams and global, strategic-level initiatives for clients including Philips Healthcare, 3M, Cox Communications, AT&T, UPS, The Coca-Cola Company, The Home Depot, IHG, Verizon Wireless, Marriott, The WK Kellogg Foundation, Kimberly-Clark, Equifax, Universal Music, Rounder Records, CareFirst Blue Cross Blue Shield, the American Cancer Society, and Macy's.

    Prior to Human Spark, Jim served as Experience Director for T3 in Atlanta, Georgia, and has previously held executive positions with Slalom Consulting, WebMD, Moxie Interactive, Sapient, and IBM.

    He started his career in the music business as a marketing and sales lead for CBS Records in the heyday of vinyl records before leaving after five years when CDs were released to be a pioneer in new media, eCommerce, and enterprise digital transformation. He continues to compose, record, release, and perform his own music which can be heard on radio and streaming channels around the world.

    Jim holds a Master's Degree in Interactive Telecommunications from New York University's Tisch School of the Arts and graduated from the University of Oklahoma with a Bachelor of Arts in Journalism: Radio, TV, Film.

    On the couch in this weeks' episode, Brandi and Jim will tackle Deciphering Customer Desires: From Insights to Brand Promise Delivery.

    Links:

    Get in touch with Jim Combs on:

    • LinkedIn
    • Twitter
    • Instagram
    • Facebook
    • Human Spark

    Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live


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