Stay ConnectedFor Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams.
Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers.
Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab.
This week our host Brandi Starr is joined by Taft Love, founder of Iceberg RevOps.
Iceberg RevOps is a service that helps sales and marketing teams with their operation needs.
Taft is also the head of sales for DocSend, a Dropbox company.
When he's not focused on sales or revenue operations, Taft is usually spending time with his wife and son or volunteering as a medical transport pilot.
On the couch, Brandi and Taft will tackle Outsource to Outperform: Unlocking Growth by Embracing External Expertise.
Links:Get in touch with Taft Love on
Check out Revenue Rehab Episode 50: RevOps as a Growth Driver: Why CMOs Need to Invest
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Kaycee Kalpin, Chief Marketing Officer at Premier, Inc
Kaycee is a graduate of Florida State University, with a bachelor's degree in political science, and holds a Master of Business Administration (MBA) from American University.
In her role as Chief Marketing Officer for Premier, Kalpin is responsible for creating a bold brand and delivering memorable customer experiences that lead to growth for the company. She joined the company in 2013 and during her tenure, she has built an innovative, agile, and strategic marketing team that differentiates and elevates Premier's commercial presence. Kalpin and team were instrumental in the launch of Premier's comprehensive technology and services brand, PINC AITM.
Before joining Premier, Kaycee spent several years in Washington, D.C. growing her health tech and marketing experience as an entrepreneurial lead with the American College of Cardiology. There, she led the development of a suite of digital apps that empower cardiovascular patients to take control of their health.
Kalpin is a digital health and marketing thought leader, certifying Premier's marketing team in the modern principles of agile marketing. She serves as an advisor for Health-Tech start-ups and a mentor for young professional women seeking to build their personal brands.
In 2022, Kaycee was named a "Top 50 Women Leaders in Technology" by Women We Admire. Additionally, she is a member of the Young Leadership Council for PBS Charlotte, the Charlotte Chapter of the American Marketing Association and Professional Women in Healthcare. Kalpin was also selected to participate in the XXVIII class of the Leadership North Carolina program.
On the couch, in this 60th episode of Revenue Rehab, Brandi and Kaycee will tackle Marketing for Every Stage: Strategies for Pre-Launch, High Growth, and Mature Companies.
Links:Get in touch with Kaycee Kalpin on
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Neelu Kaur, Karen Mangia and Hannah Holden for a roundtable discussion on executive burnout.
Neelu Kaur is the Author, Facilitator and Executive Coach at Neelu Kaur Leadership + Wellness. Neelu holds a BS from NYU's Stern School of Business, an MA in Social & Organizational Psychology from Columbia University and is a certified NLP Master Practitioner and Coach from the NLP Center of New York. She has 15 years of experience specializing in Adult Learning & Leadership Development in Financial Services, Consulting, and the Tech Industry. She focuses on leadership, mindfulness, and burnout management for individuals, teams, and organizations. Neelu recently published her first book, Be Your Own Cheerleader which focuses on self-advocacy for Asian & South Asian Womyn.
Karen Mangia is the President & Chief Strategy Officer at Engineered Innovation Group, Karen is one of the most sought-after keynote speakers in the world, the Wall Street Journal best-selling author of four books, host of the Success from Anywhere podcast and a tenured tech executive. She has also worked at Salesforce, Cisco, and AT&T in the past. Karen is a catalyst who uses curiosity creativity to empower individuals, teams and organizations to successfully define, design and deliver the future.
Hannah Holden is a Burnout Survivor & Specialist at Hannah Holden. Hannah helps high-achieving consultants reboot from burnout with more energy, self-awareness, and intention so that they can love life again. She brings over twenty years' experience in project delivery and consulting together with her passion for body-mind science, yoga, and mindfulness to help her clients prevent and overcome burnout. As Head of Business Consulting for a rapidly growing firm throughout the pandemic she has unique insights into the pressures experienced by consultants, people managers and business leaders. Hannah's personal burnout experience serves as both inspiration for her mission and as inspiration for others to prevent and recover from burnout. She shares her experiences and insights, along with those of her guests on her podcast Burnout Isn't Necessary.
Continuing with mental health awareness month, on the couch this week joining Brandi are Neelu, Karen and Hannah for an Executive Burnout Roundtable: Recognizing, Recovering, and Re-entering.
Links:Get in touch with Neelu Kaur on
Get in touch with Karen Mangia on:
Engineered Innovation Group Podcast: Success from Anywhere
Get in touch with Hannah Holden on:
Podcast: Burnout Isn't Necessary
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Lisa Kelly, President and Founder at Workplace Wellness Centre of Excellence and Ruvi Makuni, Global Workplace Wellness Specialist and Certified Stress Master Coach at Fit.Active.Toned.
As the President and Founder of Kelly Wellness Consulting Inc. and the Workplace Wellness Centre of Excellence, Lisa has been cultivating healthy changes in workplaces and individuals across the globe for over 25 years. Through her WWCOE certification and training programs, consulting, and corporate solutions, Lisa's mission is to create an innovative and collaborative landscape for Workplace Wellness that fosters inclusive and responsive wellness solutions benefiting employees, employers, and communities.
Further, as a Certified Executive Coach, Lisa supports the well-being and professional growth of senior leaders. She holds both a Master of Education and a Bachelor of Commerce degree, a Diploma in Natural Nutrition, a certification in Personal Training, and multiple certifications in Executive Coaching. Lisa was recognized by WELCOA as a Top 100 Health Promotion Professional through their 2014 DISH contest. A Global Workplace Wellness Specialist and a Certified Stress Master Associate, Ruvi Makuni is passionate about supporting organizations to empower their teams so they can thrive in their careers without sacrificing their health. To that end, she facilitates holistic and multi-dimensional Stress Management and wellness initiatives in the workplace.
In her role as a Personal Trainer for busy professionals in 2014, Ruvi observed many professionals were suffering physically and mentally from the toll of their go-go-go lifestyles. Witnessing this inspired her to pivot her career and since then to make it her core mission to highlight the impacts of stress on modern day professionals and instruct organizations on how they can support their employees in managing stress and preventing burnout.
Ruvi's primary focus and specialty has turned to helping organizations implement Stress Management practices. She also conducts individual Stress Management coaching to help professionals embrace mindful supportive habits, behaviors and actions that can be applied in and out of the workplace to help cope with stressors.
On the couch Brandi, Lisa and Ruvi will tackle Executive Burnout: Turning the Tide for a Healthier Leadership Journey.
Links:
Get in touch with Lisa Kelly on:
Get in touch with Ruvi Makuni on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host, Brandi Starr, is joined by Jeffery Hassemer, Chief Marketing Officer at Adaptigent.
Jeff has over 20 years of experience helping organizations elevate their market position and reinvigorate their product development. He is a forward-thinking marketing executive and strategist who currently leads the marketing and product management teams at Adaptigent, a software company, where he helps companies bring their core systems to life through application integration.
Jeff holds a Bachelor of Arts in Economics and Business Management from Ripon College. He has also earned certification in Successful Product Management and Pricing Strategies in a Competitive Environment from The Porter Institute and Defining the Strategic Leader from The Center for Creative Leadership.
Jeff is a prominent member of the Association of International Product Marketing and Management (AIPMM).
In this week's episode of Revenue Rehab, on the couch Brandi and Jeff will tackle: Inbox Enlightenment: Transforming Old Advice into New Revenue.
Links:Get in touch with Jeffery Hassemer on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host, Brandi Starr, is joined by Matt Green, CRO at Sales Assembly.
Matt has led sales and operations for multiple hyper-growth, venture backed tech companies. In these roles, he oversaw personnel management, strategic planning, and sales leadership in multiple markets across the U.S.
Earlier in his career, Matt served in leadership roles in both Fortune level and boutique investment banks where he led business development teams and served as Interim Head of Sales for multiple portfolio companies.
Matt now helps run the first and only Scale-as-a-Service platform for the country's most exciting B2B tech companies.
In this week's episode of Revenue Rehab, on the couch Brandi and Matt will tackle: Transactions to Trust: The Role of Relationship Sales.
Links:Get in touch with Matt Green on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host, Brandi Starr, is joined by Mason Cosby, Director of Demand Generation at Sales Assembly.
Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique size, bootstrapped businesses, Mason has sourced over $2.5M in the past 2 years, driving an 8X ROI.
Mason Cosby creates no-nonsense practical marketing execution that drives revenue on which he posts daily content on LinkedIn.
In this week's episode of Revenue Rehab, on the couch Brandi and Mason will tackle: The Art of the Scrappy ABM: How to Achieve Big Results Without Big Ad Spend.
Links:Get in touch with Mason Cosby on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host, Brandi Starr, is joined by Brad Rosen, President at Sales Assembly.
Brad is a proven GTM (Sales, CS, Strategic Partnerships) and Operations leader. He has extensive experience in growing B2B GTM teams - including being employee #3 at G2 - and a passion for Revenue Operations. He is a firm believer that a well built out RevOps organization can be a true differentiator to driving efficient and effective growth.
In this week's episode of Revenue Rehab, on the couch Brandi and Brad delve into: The Ever-Evolving Role of RevOps: Challenges and Opportunities.
Links:Get in touch with Brad Rosen on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host, Brandi Starr, is joined by Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC.
A CMO AI Advisor and marketing strategist, Nicole is known for harnessing the power of AI to revolutionize marketing success.
Nicole is a pioneer in AI-driven marketing, with over a year and a half of hands-on experience deploying AI across content, performance, demand generation, social media, product marketing, and more. Her passion for empowering marketing teams with cutting-edge AI skills and strategies has established her as a trusted collaborator for tech CEOs, CMOs, VPs, and senior marketing and GTM leaders.
With a multifaceted background in SaaS, product-led growth, and e-commerce, Nicole offers valuable insights on integrating AI into workflows and maximizing its potential for results. Her track record of increasing revenue, user growth, and lead generation makes her expertise essential for organizations seeking to accelerate their AI transition and achieve their marketing goals.
In this week's episode of Revenue Rehab, on the couch Brandi and Nicole dive into the complex and leading edge topic of generative AI-driven marketing in: AI and Marketing: A Love Story in the Making.
Links:Get in touch with Nicole Leffer on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host, Brandi Starr, is joined by Andrew Bolis, Fractional CMO & B2B Growth Advisor.
Andrew has 15 years of marketing experience. He has built and led global marketing teams of up to 20 people across both North America & Europe. He has successfully driven revenue growth from Series A to Series E stages at start-ups. Most recently, he was a full-time CMO at a Series B tech company.
Currently, Andrew is a Fractional CMO working with a several B2B start-ups in a part-time capacity to help them drive growth.
In this week's episode of Revenue Rehab, join us on the couch, where Brandi and Andrew discuss The Flaws of Marketing Attribution: Exploring the Limitations of Software-Based Solutions.
Links:Get in touch with Andrew Bolis on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
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