Stay ConnectedFor Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams.
Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers.
Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab.
This week our host Brandi Starr is joined by David Meyer, Managing Director SD Services / Chief Revenue Officer at Clarify.
As a co-founder of Clarify, David has been intimately involved in every aspect of growing the business from 6 people in a living room to the 180 people they are today.
Clarify services global and scale-up technology companies to help create sustainable revenue growth through the provision of Sales, Marketing and Talent consulting and services.
David's experience in selling and leading sales teams working with high value technology ($100,000s to $10s of millions) into Enterprise Commercial, Central Government as well as SMB has translated into a breadth of sales experience that could not have been gained anywhere else.
As a huge believer in the power of helping others, David is immensely proud to serve in his role as a Trustee for the Clarify Foundation. Since its formation the Foundation has raised over £150,000, every penny of which has been spent directly on projects in Uganda supporting the local community.
In this week's episode, the third installment of Revenue Rehab's My Journey series, on the couch Brandi and David discuss his path to co-founding Clarify in My Journey with David Meyer: Starting from 6 people in a Livingroom.
Links:Get in touch with David Meyer on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host, Brandi Starr, is joined by Carly J. Cais, Founder & CEO at RevvSpark.
Carly is an expert in streamlining B2B technology companies to ignite rapid growth. One of her most effective strategies in achieving this is her 5-step process which focuses on Sales, Positioning, Acquisition & Assessment, Responsibility, and Kickstarting Lead Flow.
She helps SaaS companies gain market traction, build inbound, increase closing, fill the pipeline, and scale, specializing in companies in the Startup to Scaleup phase (Seed - Series B), below $25M in revenue.
As a speaker, Carly has spoken on a variety of topics related to technology, start-ups, business, & marketing, and she is a PDX Women in Technology mentor and volunteer.
In this week's episode of Revenue Rehab, on the couch Brandi and Carly tackle Kickstarting Lead Flow: Strategies and Tactics to Becoming a Content Machine.
Links:Get in touch with Carly J. Cais on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host, Brandi Starr, is joined by Dan Dillon, Chief Marketing Officer at Reveal Mobile.
Dan is responsible for all aspects of Reveal Mobile's marketing strategy, execution and measurement centered on generating qualified demand, sales pipeline and MRR. He has nearly 20 years of software marketing experience with expertise in marketing and sales alignment, revenue marketing, positioning, and messaging, influencer marketing, content marketing, and PR.
In this week's episode of Revenue Rehab, Brandi and Dan Dillon dive into the hot topic of Influencer Marketing, with an important distinction: B2B Influencers. Join us for our first episode of 2023: Influencer Marketing: Leveraging Leaders & Advocates to Drive Demand.
Links:Get in touch with Dan Dillon on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Amelia Taylor, Strategic Sales & Lead Evangelist at regie.ai and Tara Pawlak, Head of Marketing at GetAccept.
Amelia is known as a daily challenger of the status quo, a devoted mother of 2, a former D1 athlete, and highly skilled in the art of sales communication. She specializes in content creation for modern GTM teams, meeting buyers where they ""live"", GTM strategies, strategic sales techniques, social revenue generation, brand building, and SDR coaching backed by EQ + IQ.
Tara is a B2B Marketing leader who has a passion for all things revenue & strategic marketing, with a special focus on demand generation, operations, and analytics. She currently leads the GetAccept US & EU marketing teams to grow demand by leveraging brand, demand gen strategies to create exciting buzz and trying out the latest marketing tech trends. In her spare time, Tara enjoys spending every minute with her husband, 3 kids and high energy labradoodle.
Be sure to listen in to this week's episode, where on the couch Brandi, Amelia and Tara will tackle a Marketing & Sales Divide: Perspective from Both Sides.
Links:Get in touch with Tara Pawlak on:
Get in touch with Amelia Taylor on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Mike Simmons, Fractional (CRO) Sales & Success Leader at Catalyst Sale.
Mike has worked in high growth tech companies over the past 22+ years as an individual contributor and leader. With pivotal roles at UPS, SmartForce (acquired by SkillSoft), O'Reilly Media, and with clients such as Intel, Microsoft, MIT, the Walt Disney Company, Full Sail University, and a number of early-stage start-ups.
A coach, an enabler, and a leader who knows that legacy is built through developing better leaders, Mike's work is built on a combination of processes, frameworks, methods, tools, & applied thinking. He helps business leaders and founders find clarity, stop second-guessing the work they do, and take the next logical step.
In this week's episode, the second installment of Revenue Rehab's my journey series, Brandi and Mike discuss his unusual path to the present in My Journey Mike Simmons: An Uncommon Career Path to GTM Leadership.
Links:Get in touch with Mike Simmons on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Wendy White and Jaime Romero in a conversation centered around Gated vs Non-Gated Content: Taking Sides on the Issue. Wendy is the CMO at Daxko and Jaime is the Vice President of Corporate Marketing at Fortinet.
With an agile mindset of a start-up CMO combined with the broad operational, financial depth of a F100 executive, and as a high-tech marketing expert, Wendy White's business acumen combined with her technical expertise is a 1 - 2 punch. She drives tangible business, revenue, and brand results, transforming and revitalizing teams, building marketing functions from the ground up, and leads through change.
A data driven and a people-centric marketing leader with a focus on business outcomes, Jaime Romero is currently Vice President of Corporate Marketing at Fortinet (FTNT) driving brand and demand. With over 15 years of marketing experience, he builds high performing marketing teams and is constantly on the lookout for great talent. Be sure to listen in to this week's episode, where on the couch Brandi, Wendy, and Jaime, they deliberate opposite sides of strategies, benefits, and pitfalls around Gated vs Non-Gated Content: Taking Sides on the Issue.
Links:Get in touch with Wendy White on:
Get in touch with Jaime Romero on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Tyler Shields, CMO at JupiterOne.
Tyler advises, guides, and operates high tech start-ups primarily in the B2B cyber security space. As a former market analyst, engineer, product manager, marketing leader, and partnership manager, Tyler builds and grows businesses – in all aspects. He is a board advisor or board member at multiple firms and an investment advisor for multiple venture capital and debt firms and his experience includes starting, leading, and growing companies including JupiterOne, CA Technologies, Sonatype, Signal Sciences, Veracode, Symantec, LURHQ, Secureworks, and @Stake.
As a well-known leader in entrepreneurship and innovation in the cyber security market, and having spoken at many major industry conferences, his expert commentary has been referenced online and in print by publishers such as Rolling Stone, Bloomberg, Forbes, Reuters, and the LA Times.
In this week's episode, the first of Revenue Rehab's my journey series, Brandi and Tyler discuss his unique path to the present in My Journey with Tyler Shields: Analyst, Investor, CMO.
Links:Get in touch with Tyler Shields on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Tiziana Barrow, Founder and CEO at Tilagia and Gerardo Dada, CMO at Catchpoint. On the couch Brandi, Tiziana and Gerardo will tackle Competitive Intel vs. Competitor Obsession.
Tiziana Barrow has spent the last 20+ years of her career in the B2B high tech Industry in key positions, including VP of Marketing, Principal Marketing Consultant, Director of Competitive & Market
Intelligence, and Analyst Relations. Passionate about building strategies, innovative campaigns, and the teams that thrive to deliver, Tiziana is very much a change agent marketer who finds satisfaction in producing high quality results. She has also been part of building and growing start-up companies, including Symantec, the industry's most popular antivirus software provider and Eloqua—prior to the Oracle acquisition—a marketing automation platform.
Gerardo Dada has over 20 years of experience in technology marketing and has been at the center of the Web, Mobile, Social, and Cloud revolutions. He has held senior marketing and strategy positions at SolarWinds, Microsoft, Rackspace, DataCore, BazaarVoice, and Keeper Security. He writes on his blog www.theAdaptiveMarketer.com
Together, in this week's episode, Competitive Intel vs. Competitor Obsession Striking the Right Balance, Brandi, Tiziana and Gerardo explore the difference between competitive intel and competitor obsession, value versus reaction, how to use the intel when you have it and much more.
Links:Get in touch with Tiziana Barrow on:
Get in touch with Gerardo Dada on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Phil Stanley, Senior Strategist at InVision Communications.
Phil lives in the Boston area with his wife and has a son, 28 years old, and a daughter who is 25 years old. Phil is focused on the B2B space and is adept at listening and consulting with his clients to understand their aspirations, goals, and objectives to create unique experiences. Phil is responsible for translating market conditions into insights, recommendations, and positive outcomes for clients. He has worked with brands such as Splunk, ServiceNow, Intel, Nvidia, Microsoft and IBM.
In this week's episode, Brandi, and Phil tackle event sponsorship. In their discussion, Phil expounds upon the value of event sponsorship, the need to understand objectives and the ROI of sponsoring events with a focus on being Collaborative Not Cookie Cutter, A New Approach to Event Sponsorship.
Links:Get in touch with Phil Stanley on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Coco Brown and Sabrina Hannam. Coco is the Founder & CEO at Athena Alliance and Sabrina is the CEO & Board Chair at Boardswell. On the couch Brandi, Coco and Sabrina will tackle CMO Exit: Securing a Coveted Board Seat.
Athena Alliance has helped thousands of leaders grow and advance in their executive careers and has brought over 400 women to corporate boards from growth stage private companies to name brand public companies. And as the founder and CEO, Coco has personally worked with hundreds of top leaders, CEOs, and boards to evolve modern leadership. She's served on ten commercial and non-profit boards and advisory boards, and has led two notable companies (Taos, acquired by IBM, and now Athena). She is part of Nasdaq's Governance Insights Council and is often called on to share guidance to the evolving focus and breadth of responsibility within the Modern Boardroom.
Boardswell is a B2B technology enabled marketplace start-up that leverages proprietary technology to successfully match multicultural candidates for private and public board roles to diversify America's corporation boards by 30% by 2030. As the CEO & Board Chair, Sabrina creates value by leveraging her network to finance, grow and diversify businesses. In her concurrent role, as Chief Corporate Development Officer at a technology start-up with unicorn status of $1.5B, she created the Environment, Social, and Governance that green-lighted $125 million in Series C financing from SoftBank Vision Fund 2.
In this week's episode, Brandi, Coco, and Sabrina discuss another 'next step' for CMOs in our Revenue Rehab series on CMO Exits: Securing a Coveted Board Seat.
Links:Get in touch with Coco Brown on:
Get in touch with Sabrina Hannam on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
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