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In episode one of the Revenue Rehab podcast, The Anti-Bias CMO, Brandi Starr was joined by MK Getler to discuss the biases that exist in everyday life, and how these biases also permeate marketing in today's world. MK and Brandi discussed humans' tendencies to put everything in boxes - to categorize gender, nationality, and ethnicity - and how we can overcome this, particularly when it comes to marketing. MK recommended a remedy to bias in the workplace: an anti-bias committee, consisting of people with varying backgrounds and life experience, who can help reduce bias in marketing collateral, as well as employment branding, such as job posts. Next, MK discussed how today's consumer is becoming more savvy about performative brands, and how companies that are not aligning their actions with their mission and values - will inevitably be caught out. Next, Brandi and MK discussed how this shift is becoming more evident with Gen-Z and millennial consumers, who want to align their purchases with companies that are doing good in the world. Links:
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