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    Business

    Social Media Marketing Podcast

    Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

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    Copyright: © Social Media Examiner

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    Email Marketing Strategy: What Marketers Need to Know - 454 Apr 15, 2021

    Do you have an email list? Wondering how to leverage email in your marketing? To explore how to develop an email marketing strategy to sell your products and services, I interview Jenna Tiffany.

    Guest: Jenna Tiffany | Show Notes: socialmediaexaminer.com/454 |

    Sign up for the Social Media Marketing Society at smmarketingsociety.com |

    Review our show on Apple Podcasts.


    TikTok Trends: How to Leverage Trending Content for Business - 453 Apr 08, 2021

    Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content? To discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok, I interview Wave Wyld.

    Guest: Wave Wyld | Show Notes: socialmediaexaminer.com/453 |

    Sign up for the Social Media Marketing Society at smmarketingsociety.com |

    Review our show on Apple Podcasts.


    Using YouTube to Grow a Business - 452 Apr 01, 2021

    Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn't done anything for your business? To explore how to use YouTube videos to grow your business organically, I interview Jessica Stansberry.

    Guest: Jessica Stansberry | Show Notes: socialmediaexaminer.com/452 |

    Sign up for the Social Media Marketing Society at smmarketingsociety.com |

    Review our show on Apple Podcasts.


    LinkedIn Video Strategy: Getting More Exposure on LinkedIn - 451 Mar 25, 2021

    Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce? To explore how to build your expertise using three types of video on LinkedIn, I interview Alex Minor.

    Guest: Alex Minor | Show Notes: socialmediaexaminer.com/451 |

    Sign up for the Social Media Marketing Society at smmarketingsociety.com |

    Review our show on Apple Podcasts.


    Influencer Marketing Strategy: How to Grow Your Influence - 450 Mar 18, 2021

    Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy? To discover how your business can benefit from influencers and find tools to help you partner with the right influencers, I interview Jason Falls.

    Guest: Jason Falls | Show Notes: socialmediaexaminer.com/450 |

    Sign up for the Social Media Marketing Society at smmarketingsociety.com |

    Review our show on Apple Podcasts.


    YouTube Shorts: The Opportunity for Creators and Businesses - 449 Mar 11, 2021

    Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? To explore what YouTube shorts are and how marketers can take advantage of this new content type on YouTube, I interview Derral Eves.

    Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Derral Eves | Show Notes: socialmediaexaminer.com/449 |

    Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |

    Review our show on Apple Podcasts.


    The Future of Social Marketing: Trends to Track - 448 Mar 04, 2021

    Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer.

    Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/448 |

    Review our show on Apple Podcasts.


    Content Marketing With Instagram: How to Build Demand - 447 Feb 25, 2021

    Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy? To explore how to use Instagram content to generate greater interest in your product or services, I interview Vanessa Lau.

    Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Vanessa Lau | Show Notes: socialmediaexaminer.com/447 |

    Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live | Review our show on Apple Podcasts.


    Instagram Reels Strategy: What Marketers Need to Know - 446 Feb 18, 2021

    Want to do more with Instagram Reels? Wondering how to enhance your Reels content? To explore a strategy to promote your products and services using Instagram Reels, I interview Elise Darma.

    Sponsor: Visit iconosquare.com/sme | Guests: Elise Darma | Show Notes: socialmediaexaminer.com/446 |

    Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |

    Review our show on Apple Podcasts.


    Using Facebook Ads to Move Leads Into Sales - 445 Feb 11, 2021

    Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? To explore a process for using Facebook ads to turn leads into paying customers I interview Allie Bloyd.

    Sponsor: Visit iconosquare.com/sme | Guest: Allie Bloyd | Show Notes: socialmediaexaminer.com/445 |

    Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |

    Review our show on Apple Podcasts.


    Clubhouse App for Business: What Marketers Need to Know - 444 Feb 04, 2021

    Are you curious about the Clubhouse App? Wondering if Clubhouse works for marketing? To explore how to use Clubhouse App for business, I interview Ed Nusbaum and Nicky Saunders.

    Sponsor: Visit iconosquare.com/sme | Guests: Ed Nusbaum and Nicky Saunders | Show Notes: socialmediaexaminer.com/444 |

    Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live |

    Review our show on Apple Podcasts.


    LinkedIn Ad Retargeting: What Marketers Need to Know - 443 Jan 28, 2021

    Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential?

    To explore LinkedIn ad retargeting, in this episode I interview AJ Wilcox. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at scale.

    USEFUL INFORMATION:

    Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Snapchat Ads: How to Get Started - 442 Jan 21, 2021

    Wondering if Snapchat ads are right for your business? Need to diversify your advertising?

    To explore Snapchat ads, in this episode I interview Savannah Sanchez. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media.

    USEFUL INFORMATION:

    Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live

    Download the Social Media Marketing Industry Report.

    We'd love you to review our show on Apple Podcasts.


    What to Do When Your Facebook Ads Fail - 441 Jan 15, 2021

    Are your Facebook ads not working for you? Wondering how to make changes that deliver better results?

    To explore what to do when your Facebook ads fail, in this episode I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to help marketers improve their Facebook and Instagram ads results.

    USEFUL INFORMATION:

    Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Organic LinkedIn Marketing: Proven Techniques for Marketers - 440 Jan 08, 2021

    Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you?

    To explore organic LinkedIn marketing strategies that work today, in this episode I interview Michaela Alexis. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence.

    USEFUL INFORMATION:

    Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    How to Get More Views on YouTube: Strategy From a Top Creator - 439 Jan 01, 2021

    Wondering how to get more people to watch your YouTube videos? Looking for a strategy you can model?

    To explore how to get more views on your YouTube videos, in this episode I interview Justin Brown. Justin is a YouTube expert and video strategist who helps businesses grow an audience and scale their revenue with online video.

    USEFUL INFORMATION:

    Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Social Media Video Made Simple: How to Easily Make Great Videos - 438 Dec 25, 2020

    Want to use more video in your social marketing? Wondering how to get started?

    To explore how to easily make organic video you can share on social media, in this episode I interview Pelpina Trip. Pelpina is a video expert who helps businesses grow their visibility with online video.

    USEFUL INFORMATION:

    Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    How to Create YouTube Video Ads That Convert - 437 Dec 18, 2020

    How to Create YouTube Video Ads That Convert

    Want to advertise on YouTube? Wondering how to create YouTube ads that work?

    To explore how to create YouTube ads that convert, in this episode I interview Tom Breeze. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses.

    USEFUL INFORMATION:

    Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Influencer Marketing Strategy: How to Scale a Business - 436 Dec 11, 2020

    Wondering if influencers can help you grow your business? Wondering how to work with influencers?

    To explore influencer marketing, in this episode I interview Adi Arezzini. Adi is an influencer marketing expert, and the CEO and co-founder of Teami Blends—a lifestyle brand that creates products inspired by the natural benefits of tea.

    USEFUL INFORMATION:

    Register for the Google Analytics for Marketers Course: GASuccess.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    YouTube Ad Targeting: What Marketers Need to Know - 435 Dec 04, 2020

    Want to use YouTube ads to sell your products? Wondering how to get your ad in front of the right audiences?

    To explore YouTube ads targeting, in this episode I interview Aleric Heck. Aleric, a YouTube ads expert, is the founder and CEO of AdOutreach—a consultancy that helps marketers and business owners sell products and services.

    USEFUL INFORMATION:

    Register for the Google Analytics for Marketers Course: GASuccess.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    TikTok Content Marketing: How to Grow Your Business With TikTok - 434 Nov 27, 2020

    Want to grow your business? Wondering if TikTok can help?

    To explore four different types of TikTok content and how you can use them to serve your marketing objectives, in this episode I interview Keenya Kelly. Keenya is a branding and video marketing expert who helps entrepreneurs grow their businesses online.

    USEFUL INFORMATION:

    Register for the Google Analytics for Marketers Course: GASuccess.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Google Analytics 4: What Marketers Need to Know - 433 Nov 20, 2020

    Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing?

    To explore Google Analytics 4 and what it means for marketers, in this episode I interview Chris Mercer. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io.

    USEFUL INFORMATION:

    Register for the Google Analytics for Marketers Course: GASuccess.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Launching With Facebook Ads: How to Sell More With Facebook - 432 Nov 13, 2020

    Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch?

    To explore how to use Facebook ads to generate more sales during a launch, in this episode I interview Emily Hirsh. Emily is the founder of Hirsh Marketing, an ad agency that specializes in helping influencers and coaches sell their digital products.

    USEFUL INFORMATION:

    Show notes: socialmediaexaminer.com/432

    Register for the Google Analytics for Marketers Course: GASuccess.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Instagram Content Strategy: Creating Content That Draws Customers to You - 431 Nov 06, 2020

    Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content?

    To explore how to create Instagram content that attracts your ideal clients, in this episode I interview Alex Tooby. Alex is an Instagram strategist who specializes in helping female entrepreneurs promote their businesses using Instagram.

    USEFUL INFORMATION:

    Register for the Google Analytics for Marketers Course: GASuccess.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    YouTube Video Strategy: How to Grow a Business With YouTube - 430 Oct 30, 2020

    Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives?

    To explore YouTube content strategy, in this episode I interview Sunny Lenarduzzi. Sunny is a YouTube marketing expert who helps entrepreneurs next-level their awareness online.

    USEFUL INFORMATION:

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Live Video Simplified: An Easier System to Success - 429 Oct 23, 2020

    Want to do more with live video? Wondering how to simplify the process of going live?

    To explore creating better systems for live video, in this episode I interview Tanya Smith. Tanya is a video strategist who helps service providers demystify the video creation process.

    USEFUL INFORMATION:

    Enroll in Michael Stelzner’s course, Becoming Well-Known: socialmediaexaminer.com/BWK

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Live Video Engagement: How to Build Relationships Live - 428 Oct 16, 2020

    Want to create a loyal tribe? Wondering how to build relationships with live video?

    To explore how to create engaging relationships while you’re live on social media, in this episode I interview Janine Cummings. Janine is a live video expert who helps women entrepreneurs grow their business with live video.

    USEFUL INFORMATION:

    Save your spot for Michael Stelzner’s FREE Expert Masterclass: socialmediaexaminer.com/class

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Growing on YouTube: How to Develop a Loyal Following - 427 Oct 09, 2020

    Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube?

    To explore how to grow and develop a loyal fan base on YouTube, in this episode I interview Cathrin Manning. Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform.

    USEFUL INFORMATION:

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Instagram Visual Design: How to Improve Your Branding on Instagram - 426 Oct 02, 2020

    Want to create amazing visuals on Instagram? Wondering how to develop a recognizable Instagram style without needing a design background?

    To explore how to improve your design on Instagram, in this episode I interview Kat Coroy. Kat is a designer who teaches small business owners to look amazing on Instagram.

    USEFUL INFORMATION:

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    How to Build Your Brand on YouTube - 425 Sep 25, 2020

    Want to do more with YouTube? Wondering how to compete with established YouTube channels?

    To explore how to build a brand on YouTube, in this episode I interview Salma Jafri. Salma is a video strategist and YouTube coach who specializes in helping other coaches, solopreneurs, and consultants develop their brand with video content.

    USEFUL INFORMATION:

    Check out the YouTube Marketing Summit: YTSummit.com

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    YouTube Video Creation: How to Easily Create Videos That Work - 424 Sep 18, 2020

    Want to do more with YouTube videos? Need an easier way to create videos that serve your business goals?

    To explore how to create videos on YouTube, in this episode I interview Diana Gladney. Diana is a YouTube expert and consultant. She’s also the founder of EntreWoman TV—a YouTube channel designed to help entrepreneurs simplify the video creative process.

    USEFUL INFORMATION:

    Check out the YouTube Marketing Summit: YTSummit.com

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    YouTube for Marketing: What Marketers Need to Know - 423 Sep 11, 2020

    Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube?

    To explore YouTube for marketing, in this episode I interview Nick Nimmin. Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on the platform.

    USEFUL INFORMATION:

    Check out the YouTube Marketing Summit: YTSummit.com

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    TikTok for Business: Why Marketers Should Consider TikTok - 422 Sep 04, 2020

    Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics?

    To dig deep into TikTok for marketing, in this episode I interview Michael Sanchez. Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok.

    USEFUL INFORMATION:

    Check out the YouTube Marketing Summit: YTSummit.com

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts


    Webinar Marketing Strategy: A Proven Path to More Sales - 421 Aug 28, 2020

    Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales?

    To explore marketing with webinars, in this episode I interview Amy Porterfield. Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy podcast.

    USEFUL INFORMATION:

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    How to Analyze Your Marketing: Google Analytics Strategy - 420 Aug 21, 2020

    Are your marketing efforts working? Wondering how to elevate your marketing?

    To explore how to strategically analyze your marketing using Google Analytics, in this episode I interview Julian Juenemann. Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers.

    USEFUL INFORMATION:

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Instagram Live: Creative Hacks to Get Engaged Viewers - 419 Aug 14, 2020

    Do you want more Instagram engagement? Wondering how to grow and engage your Instagram Live audience?

    To explore how to get more engaged viewers on Instagram Live, in this episode I interview Natasha Samuel. Natasha is an Instagram expert, founder of Sol Studio—an Instagram creative studio—and host of the Shine Online Podcast.

    USEFUL INFORMATION:

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Advanced Facebook Audience Targeting for eCommerce Businesses - 418 Aug 07, 2020

    Want to improve your Facebook ads audience targeting? Looking for tools to run better Facebook advertising campaigns?

    To explore how eCommerce businesses can use advanced Facebook ad targeting, in this episode I interview Miracle Wanzo. Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads technical services agency.

    USEFUL INFORMATION:

    Check out the Facebook Marketing Summit: FBSummit.info

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Using Facebook Live to Quickly Create Content - 417 Jul 31, 2020

    Need to create more content but don’t have a lot of time? Have you considered using Facebook Live to speed up your content creation process?

    To explore how to use Facebook Live to quickly create content, in this episode I interview Ian Anderson Gray. Ian is a live video expert, and host of the Confident Live Marketing podcast.

    USEFUL INFORMATION:

    Check out the Facebook Marketing Summit: FBSummit.info

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Facebook Creator Studio: What Marketers Need to Know - 416 Jul 24, 2020

    Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio?

    To explore how to use Facebook Creator Studio, in this episode I interview Mari Smith. Mari is the leading expert on Facebook marketing and author of The New Relationship Marketing.

    USEFUL INFORMATION:

    Check out the Facebook Marketing Summit: FBSummit.info

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Organic Facebook Content for Local Businesses: Building a Loyal Following - 415 Jul 17, 2020

    Want to build a loyal, local audience on Facebook? Wonder what types of content to post?

    To explore how to create organic Facebook content that builds a loyal following that turns into customers, in this episode I interview Allie Bloyd. Allie is the founder of Allie Bloyd Media, a company that specializes in training local business marketers, and host of the Marketing Ink podcast.

    USEFUL INFORMATION:

    Check out the Instagram Marketing Summit: IGSummit.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Visual Design for Non-Designers - 414 Jul 10, 2020

    Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content?

    To explore visual design for non-designers, in this episode I interview Donna Moritz. Donna is a visual content strategist and founder of Socially Sorted.

    USEFUL INFORMATION:

    Check out the Instagram Marketing Summit: IGSummit.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Using Instagram Stories During a Launch: Promotional Strategy - 413 Jul 03, 2020

    Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories?

    To explore how to use Instagram Stories during a launch, in this episode I interview Alex Beadon. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business.

    USEFUL INFORMATION:

    Check out the Instagram Marketing Summit: IGSummit.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    How to Grow Your Instagram Following: Strategy for Businesses - 412 Jun 26, 2020

    Want more followers on Instagram? Wondering how to find and engage with the right people?

    To explore how to grow your Instagram following, in this episode I interview Tyler J. McCall. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society.

    USEFUL INFORMATION:

    Check out the Instagram Marketing Summit: IGSummit.live

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    How to Use Instagram as a Sales Funnel Without Ads - 411 Jun 19, 2020

    Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads?

    To explore how to use Instagram as an organic sales funnel, in this episode I interview Elise Darma. Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram.

    USEFUL INFORMATION:

    Explore the Social Media Marketing Society

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Chatbot Strategy: How to Improve Your Marketing With Bots - 410 Jun 12, 2020

    Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up?

    To explore how to improve your marketing with bots, in this episode I interview Natasha Takahashi. Natasha is a chat marketing expert and co-founder of School of Bots, the leading training site for creating profitable chatbots.

    USEFUL INFORMATION:

    Explore the Social Media Marketing Society

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Creating Live Video Like a Pro: Tips for Any Personality - 409 Jun 05, 2020

    Need to do more with live video? Not sure what to talk about when you go live?

    To explore how to create live video like a pro, regardless of your personality, in this episode I interview Luria Petrucci. Luria is a live video strategist and the co-founder of Live Streaming Pros.

    USEFUL INFORMATION:

    Explore the Social Media Marketing Society

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    How to Use Google Analytics to Eliminate Uncertainty - 408 May 29, 2020

    Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, in this episode I interview Chris Mercer. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of MeasurementMarketing.io.

    USEFUL INFORMATION:

    Explore the Social Media Marketing Society

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Facebook Organic Reach: How to Develop an Engaged Following - 407 May 22, 2020

    Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads?

    To explore how to develop an engaged organic following on Facebook, in this episode I interview Fallon Zoe. Fallon is an organic reach expert who specializes in Facebook.

    USEFUL INFORMATION:

    Explore the Social Media Marketing Society

    Download the Social Media Marketing Industry Report

    We'd love you to review our show on Apple Podcasts.


    Local Business Marketing in Uncertain Times - 406 May 15, 2020

    Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them?

    To explore how local businesses can market during uncertain times, in this episode I interview Bruce Irving. Bruce is a local business marketing pro, and the host of The Local Business Podcast and the Smart Pizza Marketing Podcast.

    USEFUL INFORMATION:

    We'd love you to review our show on Apple Podcasts.


    Using Facebook Ads in Uncertain Times - 405 May 08, 2020

    Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty?

    To explore how to navigate Facebook advertising during the COVID-19 pandemic, in this episode I interview Amanda Bond. Amanda is a Facebook ads expert and founder of The Ad Strategist.

    USEFUL INFORMATION:

    We'd love you to review our show on Apple Podcasts.


    How to Reclaim Lost Habits and Start New Ones - 404 May 01, 2020

    Need to develop better habits? Wondering how uncertainty or change impacts your habits?

    To explore how to reclaim lost habits and build new ones, in this episode I interview James Clear. James is the author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones.

    USEFUL INFORMATION:

    Learn more about Becoming Well-Known

    We'd love you to review our show on Apple Podcasts


    Organic Social: Content Marketing Ideas From a Pro - 403 Apr 24, 2020

    Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content?

    To explore the power of organic content marketing, in this episode I interview Larry Kim. Larry is the founder of WordStream and Mobile Monkey, and is a content marketing pro.

    USEFUL INFORMATION:

    Learn more about Becoming Well-Known

    We'd love you to review our show on Apple Podcasts.


    Becoming Well-Known: Your Plan to Becoming a Recognized Expert - 402 Apr 17, 2020

    What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message?

    To explore how to become a recognized expert in any industry, I recorded a special episode of the Social Media Marketing Podcast. I share a method that works for becoming well-known—regardless of what industry you’re in.

    USEFUL INFORMATION:

    Learn more about Becoming Well-Known

    We'd love you to review our show on Apple Podcasts.


    Growing a Following: Tips From Michael Stelzner - 401 Apr 10, 2020

    Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence?

    To explore the topic of growing a following, John Lee Dumas joins me for a special episode. John is the host of Entrepreneurs on Fire, a daily podcast where he interviews entrepreneurs.

    USEFUL INFORMATION:

    Learn more about Becoming Well-Known

    We'd love you to review our show on Apple Podcasts.


    Social Marketing Trends: Wisdom From Gary Vaynerchuk - 400 Apr 03, 2020

    Do you want to create a lasting following online? Wondering which social media platforms you should be using right now?

    To explore the latest trends in social media marketing, in this episode I interview Gary Vaynerchuk. Gary is the CEO of Vayner Media, a full-service digital agency.

    USEFUL INFORMATION:

    We'd love you to review our show on Apple Podcasts.


    Creating Social Videos That Grow Strong Connections - 399 Mar 27, 2020

    Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video?

    To explore how to create emotional connections with video, in this episode I interview Matt Johnston. Matt is a former journalist turned video marketing expert and founder of Guide Social, a video marketing agency.

    USEFUL INFORMATION:

    We'd love you to review our show on Apple Podcasts.


    Marketing In a Time of Crisis Mar 25, 2020

    I know many of you are facing a time of great uncertainty for your business, as are we at Social Media Examiner.

    In this special episode, I share a number of useful resources we've put together to help you.

    Watch Mike's Live video with Joel Black

    Watch Mike's Live video with Marcus Sheridan

    Read Marketing in Times of Uncertainty: Tips from Top Marketing Pros

    Listen to Showing Up In a Time of Uncertainty: What Marketers Need to Know on Apple Podcasts or Google Play


    Successful Facebook Ads on a Small Budget - 398 Mar 20, 2020

    Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads?

    To explore how to create Facebook ads that work for all budgets, in this episode I interview Tara Zirker. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed for marketers who want to improve their Facebook and Instagram ads performance.

    USEFUL INFORMATION:

    We'd love you to review our show on Apple Podcasts.


    Instagram Strategy: Growing Your Followers and Business - 397 Mar 13, 2020

    Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following?

    To explore how to use Instagram as a hub for shareable content that leads to business growth, in this episode I interview Vanessa Lau. Vanessa is a community development expert who specializes in helping online coaches.

    USEFUL INFORMATION:

    We'd love you to review our show on Apple Podcasts.


    How to Persuade: The Science Marketers Need to Know - 396 Mar 06, 2020

    Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?

    To explore how to be more persuasive in your marketing, in this episode I interview Jonah Berger. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    How to Rethink Your Way to Business Growth - 395 Feb 28, 2020

    Do you want to grow your business? Is it time to rethink the way you market and deliver experiences?

    To explore how to grow your business via innovation, in this episode I interview Duncan Wardle. Duncan is the former head of innovation & creativity for Disney.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Messaging Matters: How to Attract Your Ideal Customers - 394 Feb 21, 2020

    Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects?

    To explore how to come up with the right messages to attract your preferred customers, in this episode I interview Jeffrey Shaw. Jeffrey is a brand message consultant who helps businesses attract their ideal customers.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    YouTube Stories: Success Tips From a Top YouTuber - 393 Feb 14, 2020

    Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features?

    To explore how to use YouTube Stories and the YouTube Community tab, in this episode I interview Evan Carmichael. Evan is a successful YouTuber with more than 2 million subscribers and 300 million video views, and co-host of the Something to Prove podcast.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Developing Loyal Fans: The Future of Marketing - 392 Feb 07, 2020

    Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers?

    To explore how to develop loyal fans, in this episode I interview David Meerman Scott. David is a marketer, speaker, and best-selling author.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Social Media Content Strategy: How to Respond to a Changing Marketplace - 391 Jan 31, 2020

    Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together?

    To explore how to use content strategically for 2020 and beyond, in this episode I interview Jay Baer. Jay is a marketing and customer experience strategist.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Social Media ROI: How to Measure Your Social Marketing - 390 Jan 24, 2020

    Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things?

    To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Creating Engaging Video Content That Spurs an Emotional Connection - 389 Jan 17, 2020

    Wondering how to create engaging video for your business? Want to use video more creatively in your marketing?

    To explore how to create engaging videos that work in organic social posts or paid ads, in this episode I interview Ezra Firestone. Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    YouTube Trends: What Marketers Need to Know - 388 Jan 10, 2020

    Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube?

    To explore the YouTube trends marketers need to know about, in this episode I interview Sean Cannell. Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Instagram Stories Ads: What Marketers Need to Know - 387 Jan 03, 2020

    Want more leads and customers from Instagram? Have you considered Instagram Stories ads?

    To explore what you need to know about Instagram Stories ads, in this episode I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Creating Stories That Stick: How Marketers Can Win With Story - 386 Dec 27, 2019

    Want to craft better stories in your marketing? Wondering what makes a good story?

    To explore the power of stories in marketing, in this episode I interview Kindra Hall. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Neuroscience and Marketing: How People Make Decisions - 385 Dec 20, 2019

    Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?

    To explore the science behind how people make decisions, in this episode I interview Tracy Trost. Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Writing Facebook Ad Copy That Converts - 384 Dec 13, 2019

    Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better?

    To explore what marketers need to know about writing Facebook ad copy that converts, in this episode I interview Molly Pittman. Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Facebook Ad Trends: What Marketers Need to Know - 383 Dec 06, 2019

    Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on?

    To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready, a Facebook ads expert, and host of The Art of Online Business podcast.

    Show notes: https://www.socialmediaexaminer.com/383

    Check out Social Media Marketing World: http://socialmediamarketingworld.info


    How to Use Instagram to Generate Organic Leads - 382 Nov 29, 2019

    Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads?

    To explore how to use Instagram for organic lead generation, in this episode I interview Jenn Herman. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Magical Words That Sell: How to Build Trust in Your Marketing - 381 Nov 22, 2019

    Do your marketing messages make you trustworthy? Are you using the right words and phrases?

    To explore how words can build trust with customers, in this episode I interview Marcus Sheridan. Marcus is a renowned keynote speaker and the author of They Ask, You Answer. podcast.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Facebook Ads Strategy: A New Approach for a Competitive Marketplace - 380 Nov 15, 2019

    Have your Facebook ads stopped working? Wondering what needs to change?

    To explore a new approach to Facebook ads strategy, in this episode I interview Nicholas Kusmich. Nicholas is a Facebook ads strategist with H2H Media Group.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    How to Ensure People Watch Your YouTube Videos - 379 Nov 08, 2019

    Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end?

    To explore how to ensure people watch your YouTube videos, in this episode I interview Brian G. Johnson. Brian is a YouTube expert who helps people amplify their message with the power of YouTube.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Instagram Stories Branding: Marketing That Benefits Your Business - 378 Nov 01, 2019

    Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging?

    To explore how to use Instagram Stories for your brand, in this episode I interview Sue B. Zimmerman. Sue is an Instagram marketing expert and author of The Instagram Strategy Guide.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts


    Becoming Indispensable: How to Become Important to Others - 377 Oct 25, 2019

    Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner.

    I share how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make Social Media Examiner a valuable resource for others.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    How to Use YouTube and Instagram to Establish Authority - 376 Oct 18, 2019

    Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help?

    To explore how to build rapport with any audience using YouTube and Instagram Stories, in this episode I interview Amanda Horvath. Amanda is a video marketing strategist who helps people become thought leaders in their space.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    How to Customize Facebook Ads Based on Customer Awareness Principles - 375 Oct 11, 2019

    Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples’ familiarity with your business?

    To explore how to customize Facebook ads based on consumer awareness of your brand, in this episode I interview Ralph Burns. Ralph is the founder of Tier 11, an ad agency focused on providing full-service and ads for eCommerce and digital product businesses.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Video Marketing Strategy: The Power of Video During the Customer Journey - 374 Oct 04, 2019

    Want to use video marketing more effectively? Looking for a proven video strategy?

    To explore how to develop an effective video marketing strategy, in this episode I interview Ben Amos. Ben is a video marketing expert and host of the Engage Video Marketing Podcast.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    TikTok: What Marketers Need to Know - 373 Sep 27, 2019

    Are you curious about TikTok? Wondering how to use TikTok for your marketing?

    To explore what marketers need to know about TikTok, in this episode I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Local Business Facebook Ads: What Marketers Need to Know - 372 Sep 20, 2019

    Do you want more foot traffic for your local business? Wondering how Facebook ads can help?

    To explore what local businesses need to know about Facebook ads, in this episode I interview Allie Bloyd. Allie is a Facebook ads expert who specializes in helping local businesses.

    USEFUL INFORMATION:

    Check out Social Media Marketing World

    We'd love you to review our show on Apple Podcasts.


    Personal Branding: How to Successfully Build Your Brand - 371 Sep 13, 2019

    Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?

    To explore what marketers need to know about building a personal brand, in this episode I interview Rory Vaden.

    Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast.

    USEFUL INFORMATION:

    We'd love you to review our show on Apple Podcasts.


    Artificial Intelligence and Marketing: What Marketers Need to Know - 370 Sep 06, 2019

    Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now?

    To explore what marketers need to know about artificial intelligence and marketing, in this episode I interview Paul Roetzer. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20.

    USEFUL INFORMATION:

    Check out our Facebook Ads Summit

    We'd love you to review our show on Apple Podcasts.


    Instagram Stories for Business: How to Create Engaging Stories - 369 Aug 30, 2019

    Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers?

    To explore how to create compelling Instagram Stories for business, in this episode I interview Alex Beadon, an Instagram Stories expert who specializes in helping people use Instagram for business.

    USEFUL INFORMATION:

    Check out our Facebook Ads Summit

    We'd love you to review our show on Apple Podcasts.


    How to Create Videos That Sell: A Proven Formula - 368 Aug 23, 2019

    Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos?

    To explore how to create videos that sell, in this episode I interview Owen Video. Owen is the founder of The Video Marketing School, an online learning center for video marketing training.

    USEFUL INFORMATION:

    Check out our Facebook Ads Summit

    We'd love you to review our show on Apple Podcasts.


    Amazon Ads: What Marketers Need to Know - 367 Aug 16, 2019

    Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers?

    To explore what marketers need to know about advertising on Amazon, in this episode I interview Brett Curry. Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads.

    USEFUL INFORMATION:

    Check out our Facebook Ads Summit

    We'd love you to review our show on Apple Podcasts.


    How to Develop Superfans Who Gladly Evangelize for You - 366 Aug 09, 2019

    Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand?

    To explore how to develop superfans who will gladly evangelize anything for you and your business, in this episode I interview Pat Flynn. Pat is an active keynote speaker and host of the popular Smart Passive Income podcast.

    USEFUL INFORMATION:

    We'd love you to review our show on Apple Podcasts.


    How to Succeed With LinkedIn Ads - 365 Aug 02, 2019

    Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads?

    To explore how to succeed with LinkedIn ads, in this episode I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified.

    USEFUL INFORMATION:

    Check out our Video Marketing Summit

    We'd love you to review our show on Apple Podcasts.


    How to Get Your Videos Discovered on YouTube - 364 Jul 26, 2019

    Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube?

    To explore how to get your videos discovered on YouTube, in this episode I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs.

    USEFUL INFORMATION:

    Check out our Video Marketing Summit

    We'd love you to review our show on Apple Podcasts.


    Building a Community in a Changing Social Media World - 363 Jul 19, 2019

    Could your business benefit from a dedicated community? Wondering where you should build your community?

    To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini, founder and CEO of Mighty Networks.

    Read the show notes | Learn more about Ginat | Review the Social Media Marketing Podcast | Sponsored by Social Media Examiner's Video Marketing Summit


    Facebook Ad Funnels: A Framework for Any Business - 362 Jul 12, 2019

    Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance, a Facebook ads expert.

    Read the show notes: socialmediaexaminer.com/362 | Learn more about Charlie: charlielawrance.co.uk/smm | Review the Social Media Marketing Podcast: socialmediaexaminer.com/apple | Sponsored by Social Media Examiner's Video Marketing Summit: VideoMarketingSummit.live


    LinkedIn Page Content Strategy: What Marketers Need to Know - 361 Jul 05, 2019

    Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis, a LinkedIn expert and creator.

    Read the show notes.

    Learn more about Michaela Alexis.

    Review the Social Media Marketing Podcast.


    How to Target Cold Audiences With Facebook Ads - 360 Jun 28, 2019

    Wondering how to use Facebook Ads to find new customers? Do you want to know who to target with cold ads on Facebook?

    To explore targeting cold audiences with Facebook ads, I interview Amanda Bond, a Facebook ads expert.

    Show notes: https://www.socialmediaexaminer.com/360


    Creating Instagram Ads That Convert - 359 Jun 21, 2019

    Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales?

    To explore how to create Instagram ads that work, I interview Andrew Hubbard, a Facebook and Instagram ad expert.

    Show notes: https://www.socialmediaexaminer.com/359


    How to Track Attribution on Facebook and Google - 358 Jun 14, 2019

    Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google?

    To explore the concept of attribution on Google and Facebook, I interview Chris Mercer, the world’s leading authority on Google Analytics.

    Show notes: https://www.socialmediaexaminer.com/358

    Check out Google Analytics for Marketers Seminar: https://www.socialmediaexaminer.com/gaseminar/


    How to Use Quora for Marketing - 357 Jun 07, 2019

    Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts?

    To explore how to use Quora for marketing, I interview JD Prater, Quora’s full-time evangelist.

    Show notes: https://www.socialmediaexaminer.com/357

    Check out Google Analytics for Marketers Seminar: https://www.socialmediaexaminer.com/gaseminar/


    How to Create Content That Attracts Customers - 356 May 31, 2019

    Do you need a better content marketing plan? Wondering how to improve your content strategy?

    To explore creative ways to regularly create content, I interview Melanie Deziel, a former journalist, and a storytelling expert.

    Show notes: https://www.socialmediaexaminer.com/356


    How to Write Facebook Ads That Sell - 355 May 24, 2019

    Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads?

    To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz, founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services.

    Show notes: https://www.socialmediaexaminer.com/355


    How to Use IGTV for Marketers - 354 May 17, 2019

    Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case?

    To explore IGTV and how it can help your business, I interview Jasmine Star, Instagram expert, professional photographer, and business strategist.

    Show notes: https://www.socialmediaexaminer.com/354


    Facebook Declining for Marketers: New Report May 11, 2019

    Hey there, Michael Stelzner coming to you with an important bonus episode.

    I want to talk about some important new research that was just released.

    Here’s what we’ll cover: The decline of Facebook for marketing, use of live video, Messenger bots, Instagram, and YouTube.

    Check out the report at https://www.socialmediaexaminer.com/report2019/


    How Local Businesses Can Drive More Foot Traffic - 353 May 10, 2019

    Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help?

    To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl, a local business marketing expert and owner of two performing arts studios.

    Show notes: https://www.socialmediaexaminer.com/353


    How to Test Your Facebook Ads for Optimal Results - 352 May 03, 2019

    Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message?

    To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl, Facebook ads expert and author of Facebook Ads Made Simple.

    Show notes: https://www.socialmediaexaminer.com/352


    Advanced Facebook Retargeting: How to Up Your Ads Game - 351 Apr 26, 2019

    Do you want to run successful Facebook retargeting ads? Wondering what tactics could improve your Facebook campaign performance?

    To explore advanced Facebook retargeting, I interview Susan Wenograd, a Facebook ads expert.

    Show notes: https://www.socialmediaexaminer.com/351


    How to Develop a Thriving Community - 350 Apr 19, 2019

    Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman, an expert in developing communities.

    Sponsored by the Social Media Marketing Society: http://www.smmarketingsociety.com

    Show notes: https://www.socialmediaexaminer.com/350


    Facebook Groups: New Features for Businesses - 349 Apr 12, 2019

    Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features?

    To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta, a Facebook Groups expert.

    Show notes: https://www.socialmediaexaminer.com/349


    How to Create Video Ad Funnels That Work - 348 Apr 05, 2019

    Thinking about creating more video ads? Wondering how to produce more effective social media video ads?

    To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers.

    Show notes: https://www.socialmediaexaminer.com/348


    Is Facebook Organic Marketing Dead? - 347 Mar 29, 2019

    Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing?

    To explore Facebook organic marketing, I interview Mari Smith, a consultant for Facebook, and the leading expert on Facebook marketing.

    Show notes: https://www.socialmediaexaminer.com/347


    How to Avoid Distraction as a Marketer - 346 Mar 22, 2019

    Does social media distract you from work and life? Wondering how to stay focused despite online interruptions?

    To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group.

    What do you think? Find show notes and share your comments and questions at http://www.socialmediaexaminer.com/346


    Daily Vlogging: How to Tell Video Stories - 345 Mar 15, 2019

    Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics?

    To explore how to tell fascinating stories with video, I interview Cody Wanner, a classically trained filmmaker who specializes in telling compelling video stories.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/345


    How to Become a Powerful Influencer: The Nathan Latka Story - 344 Mar 08, 2019

    Are you wondering how to grow your social influence? Do you have big dreams but need direction?

    To explore how to build powerful influence, I interview Nathan Latka, who hosts The Top Entrepreneurs podcast.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/344


    Creating Instagram Stories People Love to Watch - 343 Mar 01, 2019

    Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events?

    To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/343


    How to Create Long-Form Videos That Sell - 342 Feb 22, 2019

    Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon, the chief creative officer at Harmon Brothers, a business that specializes in using video to brand and sell with humor.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/342


    How to Become Iconic: Succeeding by Standing Apart - 341 Feb 15, 2019

    Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers?

    To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/341


    Marketing Reimagined: Why Marketers Must Change Now - 340 Feb 08, 2019

    Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?

    To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: The Most Human Company Wins.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/340


    Facebook Ad Sequences: A Better Way to Acquire Customers - 339 Feb 01, 2019

    Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help?

    To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/339


    Google Data Studio: How Marketers Can Build Powerful Dashboards - 338 Jan 25, 2019

    Want an easy way to interpret your analytics? Wondering how to create dashboards?

    To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/338


    Phrases That Sell: 8 Copywriting Tips - 337 Jan 18, 2019

    Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter?

    To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/337


    Narrative Storytelling: How to Weave Stories Into Your Marketing - 336 Jan 11, 2019

    Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories?

    In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and movies.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/336


    YouTube Live: What Marketers Need to Know - 335 Jan 04, 2019

    Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business?

    In this episode, I interview Nick Nimmin, a YouTube expert for YouTube creators.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/335


    Social Customer Care: Why Marketers Should Care - 334 Dec 28, 2018

    Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers?

    In this episode, I interview Shep Hyken, a customer service and experience expert.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/334


    How to Make Better Marketing Decisions: Unthinkable Wisdom - 333 Dec 21, 2018

    Do you need to make better strategic decisions? Wondering how to change your decision-making process?

    In this episode, I interview Jay Acunzo. Jay is an expert on the production of docuseries and video marketing for B2B businesses.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/333


    YouTube Ads: What Marketers Need to Know - 332 Dec 14, 2018

    Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business?

    In this episode, I interview Tom Breeze, YouTube ads expert and founder of a YouTube ad agency.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/332


    Twitter Marketing: Creative Ways to Connect With Your Audience - 331 Dec 07, 2018

    Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects?

    In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/331


    Revenue Optimization: Maximizing ROI on Your Ads - 330 Nov 30, 2018

    Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help?

    In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and the author of Ecommerce Evolved.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/330


    LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn - 329 Nov 23, 2018

    Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?

    In this episode, I interview Goldie Chan, a LinkedIn video expert who produces a daily video show about marketing.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/329


    Modern Marketing: Wisdom From Seth Godin - 328 Nov 16, 2018

    Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?

    In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/328


    How to Create Ads That Move People to Action - 327 Nov 09, 2018

    Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?

    In this episode, I interview Talia Wolf. She's the founder of an agency that specializes in conversion rate optimization for websites, landing pages, and advertisements.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/327


    Facebook Video: Insight From a Facebook Watch Success Story - 326 Nov 02, 2018

    Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?

    In this episode, I interview Rachel Farnsworth, a Facebook video expert. Her Facebook Watch show has more than 4 million subscribers.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/326


    How to Drive Organic Traffic With Bots - 325 Oct 26, 2018

    Want more website visitors? Wondering how Messenger bots can help?

    In this episode, I interview Natasha Takahashi, a chatbot expert and founder of a community for marketers seeking to master bots.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/325


    Why We Abandoned Facebook Video Longer Than Two Minutes Oct 24, 2018

    Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.

    Here's the video I released on Facebook, announcing the move: https://www.facebook.com/smexaminer/videos/279608756015802/

    Here's why we killed two shows and moved a third one over to YouTube.

    Show notes: https://www.socialmediaexaminer.com/why-we-abandoned-facebook-video/


    How Artificial Intelligence Is Changing Marketing - 324 Oct 19, 2018

    Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?

    In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/324


    How to Cultivate Community With Facebook Groups - 323 Oct 12, 2018

    Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?

    In this episode, I interview Dana Malstaff. She's the author of Boss Mom and host of the Boss Mom podcast.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/323


    How to Get Customers to Evangelize Your Business - 322 Oct 05, 2018

    Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?

    In this episode, I interview Jay Baer. He's the author of multiple books and co-author of the new book Talk Triggers.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/322


    How to Sell With Facebook Lead Ads - 321 Sep 28, 2018

    Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help?

    In this episode, I interview Oli Billson. He's a business growth expert who specializes in direct response and marketing automation.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/321


    How to Get More Engagement With Facebook Live - 320 Sep 21, 2018

    Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement?

    In this episode, I interview Stephanie Liu, a live video expert and social media consultant.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/320


    Pinterest Strategy: How to Get More Traffic From Pinterest - 319 Sep 14, 2018

    Want more visitors to your website? Wondering how Pinterest can help?

    In this episode, I interview Jennifer Priest, a Pinterest expert and social media strategist.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/319


    Instagram Live: How to Create and Repurpose Live Content - 318 Sep 07, 2018

    Want to grow your audience with Instagram Live? Looking for tips on creating Instagram Live videos?

    In this episode, I interview Todd Bergin, a live video and Instagram video expert.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/318


    How to Build Better Stories With Collaboration and Improv - 317 Aug 31, 2018

    Want fresh ideas for your marketing content? Curious how improv techniques can help?

    In this episode, I interview Kathy Klotz-Guest, a storytelling expert and the author of Stop Boring Me.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/317


    Messenger Bot Funnels: How to Nurture Prospects Toward a Sale - 316 Aug 24, 2018

    Thinking about getting into Messenger bots? Wondering how to use bots to get people into marketing funnels?

    In this episode, I interview Mary Kathryn Johnson, a Messenger bot expert who advises and helps businesses build bots.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/316


    The Facebook Ad Algorithm: What Marketers Need to Know - 315 Aug 17, 2018

    Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns?

    In this episode, I interview Ralph Burns, a Facebook ads expert who runs an ad agency focused on serving eCommerce businesses.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/315


    How to Grow: Wisdom From 6 Years of Podcasting - 314 Aug 10, 2018

    In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner).

    The topics I'll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view on competition.

    Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com

    Show notes: https://www.socialmediaexaminer.com/314


    Facebook Analytics: What Marketers Need to Know - 313 Aug 03, 2018

    Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads?

    In this episode, I interview Andrew Foxwell. He's a Facebook ads expert who runs an agency for direct-response eCommerce brands.

    Sponsored by

    Show notes: https://www.socialmediaexaminer.com/313


    How to Create a Live Show on YouTube - 312 Jul 27, 2018

    Wondering what you need to stream a live video show? Looking for tips on working with the hardware and software?

    In this episode, I interview Dusty Porter, a video and tech expert who hosts the YouTube Creators Hub podcast.

    Show notes: https://www.socialmediaexaminer.com/312


    Instagram Stories Strategy: How to Make Stories That Benefit Your Business - 311 Jul 20, 2018

    Want to attract more leads with Instagram? Curious how a story arc on Instagram Stories can help?

    In this episode, I interview Tyler J. McCall. He's an Instagram marketing expert who's focused on Instagram strategy.

    Show notes: https://www.socialmediaexaminer.com/311


    Facebook Ads for Webinar Funnels: How to Maximize Your Results - 310 Jul 13, 2018

    Want a scalable way to share your webinar? Looking for tips on building trust with a cold audience?

    In this episode, I interview Andrew Hubbard. He's a Facebook ads expert who specializes in helping people sell digital products and services to fill their evergreen webinars.

    Show notes: https://www.socialmediaexaminer.com/310


    Messenger Bot Strategy: How Businesses Can Use Bots - 309 Jul 06, 2018

    Want to boost conversions while lowering marketing costs? Wondering how Facebook Messenger bots can help?

    In this episode, I interview Molly Pittman. She's a Facebook Messenger bot expert.

    Show notes: https://www.socialmediaexaminer.com/309


    Twitch: What Marketers Need to Know - 308 Jun 29, 2018

    Want to know how Twitch is growing live video audiences? Wondering how Twitch supports loyal, engaged communities?

    In this episode, I interview Luria Petrucci. She's the co-founder of a website that offers incredible content and services for live streaming and helps you master live video.

    Show notes: https://www.socialmediaexaminer.com/308


    Curiosity Marketing: A Better Way to Win Loyal Customers - 307 Jun 22, 2018

    Want your audience to ask about your products? Wondering how to spark people's interest?

    In this episode, I interview Chalene Johnson. She's a marketer, speaker, teacher, and author.

    Show notes: https://www.socialmediaexaminer.com/307


    How to Use Facebook Ads to Improve Your Video Views - 306 Jun 15, 2018

    Want longer video views on Facebook? Wondering how the Facebook suggested video feed can help?

    In this episode, I interview Paul Ramondo. Paul is a Facebook ads expert who vlogs about digital marketing.

    Show notes: https://www.socialmediaexaminer.com/306


    Fun: How to Love the Work You Do - 305 Jun 08, 2018

    Are you struggling to balance your work and personal life? Wondering if the hustle and grind are worth the toll they take on you?

    In this episode, I interview Joel Comm. Joel co-hosts The Bad Crypto Podcast and is the author of 15 books.

    Show notes: https://www.socialmediaexaminer.com/305


    Personal Brand Pivot: How to Become The Next You - 304 Jun 01, 2018

    Wondering how you can become known for something new? Looking for tips to help you focus your brand on a different area?

    In this episode, I interview Amy Landino (formerly Schmittauer), the host of AmyTV. She's a video blogger, speaker, and coach.

    Show notes: https://www.socialmediaexaminer.com/304


    Alexa Flash Briefings: What Marketers Need to Know - 303 May 25, 2018

    Want to reach people regularly via their smart speakers? Wondering how Alexa flash briefings work?

    In this episode, I interview Chris Brogan, a digital marketing advisor for large businesses. He specializes in customer experience marketing with a focus on emerging technology.

    Show notes: https://www.socialmediaexaminer.com/303


    Crisis Planning: How to Publicly Respond to Business Problems - 302 May 18, 2018

    Want to be prepared for problems in your business? Wondering how to plan a public response to any issue?

    In this episode, I interview Gini Dietrich, a crisis management professional. She's the founder and CEO of a site that helps businesses thrive with their public online communications.

    Show notes: https://www.socialmediaexaminer.com/302


    How to Generate Leads and Sell With Live Video - 301 May 11, 2018

    Want to increase leads and sales? Wondering how live video can help?

    In this episode, I interview Nicole Walters. She's an income strategist and hosts a live show on Facebook.

    Show notes: https://www.socialmediaexaminer.com/301


    Marketer to Instagram Influencer: The Josh Horton Story - 300 May 04, 2018

    Want to become an Instagram influencer? Wondering how to maximize the exposure of your Instagram posts?

    In this episode, I interview Josh Horton, known online as Jugglin' Josh. He's a marketer turned influencer with more than a million followers across all of the social channels.

    Show notes: https://www.socialmediaexaminer.com/300


    Facebook Groups: How to Develop Engaging Communities - 299 Apr 27, 2018

    Want to create an engaged Facebook group? Are you looking for creative ways to develop a loyal community inside a Facebook group?

    In this episode, I interview Caitlin Bacher, a Facebook Groups expert who has helped many people start and grow successful Facebook groups.

    Show notes: https://www.socialmediaexaminer.com/299


    How to Use Facebook Lookalike Audiences With Custom Audiences - 298 Apr 20, 2018

    Want to expand your ad reach on Facebook? Looking for new ways to target potential customers?

    In this episode, I interview Rick Mulready. Rick is a Facebook ads expert and host of the podcast, The Art of Paid Traffic.

    Show notes: https://www.socialmediaexaminer.com/298


    Predictive Analytics: How Marketers Can Improve Future Activities - 297 Apr 13, 2018

    Want your marketing to be more efficient? Wondering how predicting your marketing cycles can help?

    In this episode, I interview Chris Penn, the co-founder and chief innovator at Brain+Trust Insights.

    Show notes: https://www.socialmediaexaminer.com/297


    How to Combine Facebook Ads and Content for Better Results - 296 Apr 06, 2018

    Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions?

    In this episode, I interview Keith Krance, a Facebook ads expert. He's host of the Perpetual Traffic podcast, founder of Dominate Web Media, and coauthor of The Ultimate Guide to Facebook Advertising.

    Show notes: https://www.socialmediaexaminer.com/296


    LinkedIn Prospecting: How to Find and Connect With Future Customers - 295 Mar 30, 2018

    Do you want more clients? Wondering if LinkedIn can help you acquire more business?

    In this episode, I interview LinkedIn marketing expert John Nemo. Author of LinkedIn Riches: How to Use LinkedIn for Business, Sales and Marketing, John is also host of Nemo Radio podcast, which is focused on online marketing and lead generation.

    Show notes: https://www.socialmediaexaminer.com/295


    How to Get Started With Messenger Bots - 294 Mar 23, 2018

    Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up?

    In this episode, I interview Dana Tran, a bot expert who writes about Messenger bots.

    Show notes: https://www.socialmediaexaminer.com/294


    How to Build a Facebook Ad Funnel - 293 Mar 16, 2018

    Do you want more conversions from your Facebook ads? Wondering how funnels can help?

    In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels.

    Show notes: https://www.socialmediaexaminer.com/293


    Personal Branding: How to Create and Market Yourself - 292 Mar 09, 2018

    Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help?

    In this episode, I interview Chris Ducker, serial entrepreneur and author of Rise of the Youpreneur.

    Show notes: https://www.socialmediaexaminer.com/292


    Instagram Stories: How Businesses Can Make the Most of Stories - 291 Mar 02, 2018

    Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you?

    In this episode, I interview Sue B. Zimmerman, an Instagram expert who helps businesses and marketers take their Instagram marketing to the next level.

    Show notes: https://www.socialmediaexaminer.com/291


    Twitter Engagement: How to Connect With People on Twitter - 290 Feb 23, 2018

    Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement?

    In this episode, I interview Andrew Pickering and Peter Gartland, also known as Andrew and Pete. They authored Content Mavericks, and are known for creating highly shareable content, specifically on Twitter and YouTube.

    Show notes: https://www.socialmediaexaminer.com/290


    Webinars: How to Market and Sell Using Webinars - 289 Feb 16, 2018

    Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions?

    In this episode, I interview Amy Porterfield. Amy is an online marketing expert and host of the Online Marketing Made Easy Podcast.

    Show notes: https://www.socialmediaexaminer.com/289


    YouTube Community Tab: How YouTube Is Changing - 288 Feb 09, 2018

    Want to keep your YouTube subscribers engaged? Interested in new YouTube features that help promote your videos?

    In this episode, I interview Tim Schmoyer, founder of VideoCreators.TV, a YouTube community of more than 340,000 video creators.

    Show notes: https://www.socialmediaexaminer.com/288


    How to Use Video Content to Sell - 287 Feb 02, 2018

    Wondering how video can support your sales process? Looking for tips on how to use video in your marketing funnel?

    In this episode, I interview Marcus Sheridan, an amazing keynote speaker. Formerly known as The Sales Lion, Marcus is a partner at a digital sales and marketing agency.

    Show notes: https://www.socialmediaexaminer.com/287


    Storytelling With Video: The Journey - 286 Jan 26, 2018

    Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching?

    In this episode, I share my experiences leading up to and creating The Journey. Discover how sharing the struggles of entrepreneurship has helped my team and business. I share tips for creating your own show.

    Show notes: https://www.socialmediaexaminer.com/286


    Facebook News Feed Changes: Why We Need a New Strategy Jan 20, 2018

    On this week's Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week.

    Listen to our episode from Friday, January 19, 2018.

    Show notes: https://www.socialmediaexaminer.com/facebook-news-feed-changes/


    YouTube Ranking: How to Get More Views on YouTube - 285 Jan 19, 2018

    Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm?

    In this episode, I interview Sean Cannell, a YouTube expert who specializes in video influencers, video equipment, and video marketing.

    Show notes: https://www.socialmediaexaminer.com/285


    Facebook Video Ad Sequences: Converting by Addressing Objections - 284 Jan 12, 2018

    Do you use Facebook video ads? Want them to be more effective?

    In this episode, I interview Tommie Powers, a Facebook ads expert who specializes in helping businesses that sell products people use over and over.

    Show notes: https://www.socialmediaexaminer.com/284


    Twitter Renaissance: Is It Time to Reconsider Twitter? - 283 Jan 05, 2018

    Wondering what advantages Twitter offers social media marketers? Looking for tips on interacting with customers?

    In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition.

    Show notes: https://www.socialmediaexaminer.com/283


    Using Facebook Ads to Turn New Customers Into Repeat Customers - 282 Dec 29, 2017

    Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue?

    In this episode, I interview Maxwell Finn, the co-founder of a Facebook ad agency that specializes in customer acquisition.

    Show notes: https://www.socialmediaexaminer.com/282


    LinkedIn Native Video: What Marketers Need to Know - 281 Dec 22, 2017

    Wondering how LinkedIn native video could help your marketing? Interested in tips for sharing LinkedIn video that grows your reach and leads?

    In this episode, I interview Viveka von Rosen, co-founder and chief visibility officer at a social selling consultancy. She's also author of multiple books, including LinkedIn: 101 Ways to Rock Your Personal Brand.

    Show notes: https://www.socialmediaexaminer.com/281


    Video Creator to Traditional Media Star: The Zach King Story - 280 Dec 15, 2017

    Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms?

    In this episode, I interview Zach King, a filmmaker and YouTube personality who's known for creating digital magic. More than 20 million people follow him on Instagram.

    Show notes: https://www.socialmediaexaminer.com/280


    Visual Personal Branding: How to Build a Loyal Following With Images - 279 Dec 08, 2017

    Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand's story?

    In this episode, I interview Jenna Kutcher, host of the Goal Digger Podcast. She's formally a professional wedding photographer.

    Show notes: https://www.socialmediaexaminer.com/279


    5 Social Tools for Social Media Marketers - 278 Dec 01, 2017

    Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance?

    In this episode, I interview Ian Cleary, the founder of a digital agency with a popular marketing technology blog. He's also the co-founder of an email marketing outreach tool.

    Show notes: https://www.socialmediaexaminer.com/278


    Future of Live Video: 360 Live and Virtual Reality Live - 277 Nov 24, 2017

    Wondering what emerging technologies are coming to social media? Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)?

    In this episode, I interview Joel Comm, a live video expert. He's the author of the books Live Video Revolution, Twitter Power 3.0, and many others.

    Show notes: https://www.socialmediaexaminer.com/277


    Facebook Ad Custom Audiences: Retargeting Those Who Know You - 276 Nov 17, 2017

    Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options?

    In this episode, I interview Amanda Bond, a leading Facebook ad strategist. She's a regular correspondent on the Social Media Marketing Talk Show.

    Show notes: https://www.socialmediaexaminer.com/276


    YouTube Pre-Roll Ads: How to Acquire Customers With Video - 275 Nov 10, 2017

    Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads?

    In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses acquire customers.

    Show notes: https://www.socialmediaexaminer.com/275


    The Facebook Algorithm Explained for Marketers - 274 Nov 03, 2017

    Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help?

    In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a business that's part school and part agency for social marketers.

    Show notes: https://www.socialmediaexaminer.com/274


    How Social Media Has Evolved and Where It Is Headed - 273 Oct 27, 2017

    Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change?

    In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He's considered one of the founding fathers of social media marketing.

    Show notes: https://www.socialmediaexaminer.com/273


    Chatbots: Marketing Automation via Messenger - 272 Oct 20, 2017

    Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging?

    In this episode, I interview Andrew Warner. When Andrew was younger, he built a company to $30 million in annual sales. Today, Andrew is the founder of a site and podcast focused on tech startups.

    Show notes: https://www.socialmediaexaminer.com/272


    How to Get Leads and Customers at Events - 271 Oct 13, 2017

    Wondering how taking part in live events can help your business? Interested in tips on networking and sponsorships for events?

    In this episode, I interview Emily Crume and Demian Ross from our biz dev division at Social Media Examiner. Each has been attending events for years with an eye on prospecting.

    Show notes: https://www.socialmediaexaminer.com/271


    Creating Short, Snackable Videos for Instagram and Beyond - 270 Oct 06, 2017

    Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement?

    In this episode, I interview Lindsay Ostrom, founder of PinchofYum.com and author of the Tasty Food Photography ebook.

    Show notes: https://www.socialmediaexaminer.com/270


    YouTube Remarketing: How to Retarget People on YouTube - 269 Sep 29, 2017

    Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads?

    In this episode, I interview Brett Curry, CEO of OMG Commerce and a YouTube ads expert. He authored "The Ultimate Guide to Google Shopping" for Shopify.

    Show notes: https://www.socialmediaexaminer.com/269


    Product Evangelism: How to Evangelize and Create Advocates - 268 Sep 22, 2017

    Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help?

    In this episode, I interview Guy Kawasaki, the chief evangelist at Canva, a brand ambassador for Mercedes, and formerly the evangelist for Apple Computer.

    Show notes: https://www.socialmediaexaminer.com/268


    How to Work With YouTube Influencers - 267 Sep 15, 2017

    Want your ads to reach an enthusiastic niche audience? Have you considered collaborating with YouTube video influencers?

    In this episode, I interview Derral Eves, one the world's top YouTube video marketing experts. He's consulted with many of the world's largest YouTube channels and is the founder of an industry conference for video creators, agencies, and brands.

    Show notes: https://www.socialmediaexaminer.com/267


    Medium: Why Bloggers Should Consider Publishing on Medium - 266 Sep 08, 2017

    Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium?

    In this episode, I interview Dakota Shane, a social media columnist. He co-founded a social media agency for breweries and restaurants. He's also a top writer in the social media category on Medium.

    Show notes: https://www.socialmediaexaminer.com/266


    How to Generate Revenue With Your Content - 265 Sep 01, 2017

    Want to make money from your content? Wondering how a loyal audience can create business opportunities?

    In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and Content Marketing World. He's written five books including Epic Content Marketing and Content Inc.

    Show notes: https://www.socialmediaexaminer.com/265


    Selling With Video: YouTube and Facebook Video Marketing - 264 Aug 25, 2017

    Want to create a sales video that converts? Looking for expert tips about building rapport with your prospects?

    In this episode, I interview Jeremy Vest, founder of Vidpow, the YouTube-certified agency for big brands and channels including Hewlett-Packard, Funimation, and ServiceMaster.

    Show notes: https://www.socialmediaexaminer.com/264


    How to Optimize Your Facebook Ads: A Proven Approach - 263 Aug 18, 2017

    Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads?

    In this episode, I interview Azriel Ratz, author of the Facebook Pixel eBook and the Facebook Ads Mastery online course. He manages Facebook ads for clients across the globe.

    Show notes: https://www.socialmediaexaminer.com/263


    Growing Social Media Examiner: The Bumpy Road of Pursuit - 262 Aug 11, 2017

    Ever wonder how Social Media Examiner started? Are you curious about the obstacles we faced in building a sizable media entity?

    In this episode, my friend Mark Mason, host of the Late Night Internet Marketing Podcast, interviews me to celebrate the fifth anniversary of the Social Media Marketing podcast.

    Show notes: https://www.socialmediaexaminer.com/262


    Live Video Tools: The Best Apps for Going Live - 261 Aug 04, 2017

    Are you planning to start a live video show? Want to know which tools you'll need to broadcast live?

    In this episode, I interview Ian Anderson Gray, the founder of Seriously Social, a blog focused on social media tools. Ian is also a live video tools expert.

    Show notes: https://www.socialmediaexaminer.com/261


    Our New Podcast: Social Media Marketing Talk Show Aug 02, 2017

    Have you noticed that social networks seem to change every week? How can anyone possibly keep up?

    I'm excited to announce the new Social Media Marketing Talk Show audio podcast. Each week Social Media Examiner brings you: News, Commentary, & Tips.

    In each episode, we cover the top 10-20 major announcements from Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat for the last week.

    Show notes: https://www.socialmediaexaminer.com/our-new-podcast-social-media-marketing-talk-show/


    Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences - 260 Jul 28, 2017

    Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads?

    In this episode, I interview Shane Sams, the co-host of the Flipped Lifestyle podcast, a show focused on helping families make money online.

    Show notes: https://www.socialmediaexaminer.com/260


    Messenger Chatbots: How to Get Started - 259 Jul 21, 2017

    Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot?

    In this episode, I interview Ben Beck, a bot expert who writes a weekly column for ClearVoice.com. He has an online course focused on generating leads with chatbots.

    Show notes: https://www.socialmediaexaminer.com/259


    Video Authenticity: How to Perform On-Camera - 258 Jul 14, 2017

    Do you want to connect with your audience via video? Looking for tips to convey confidence and authority?

    In this episode, I interview David H. Lawrence XVII, an actor and professional voice artist. You may recognize him as the Puppet Master from the TV show Heroes.

    Show notes: https://www.socialmediaexaminer.com/258


    Facebook Ads: Creative Ways to Attract Prospects and Customers - 257 Jul 07, 2017

    Do you advertise on Facebook? Are your ads converting?

    In this episode, I interview Zach Spuckler, a Facebook ads expert and host of the Heart, Soul & Hustle podcast, a show about generating more leads, sales, and conversions.

    Show notes: https://www.socialmediaexaminer.com/257


    Creating Advanced Facebook Custom Audiences Using Google Tag Manager - 256 Jun 30, 2017

    Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events?

    In this episode, I interview Chris Mercer, an analytics expert who specializes in helping marketers measure and optimize their marketing.

    Show notes: https://www.socialmediaexaminer.com/256


    Live Video Strategy: How to Create a Show That Engages - 255 Jun 23, 2017

    Interested in broadcasting live video? Have you considered starting a live video show?

    In this episode, I interview Luria Petrucci, a live video expert. She's the host of a live show dedicated to helping businesses produce professional live streams.

    Show notes: https://www.socialmediaexaminer.com/255


    Social Customer Care: Apps and Processes for Success - 254 Jun 16, 2017

    How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place?

    In this episode, I interview Dan Gingiss, author of Winning at Social Customer Care, head of global social media at McDonald's, and host of the Focus on Customer Service podcast.

    Show notes: https://www.socialmediaexaminer.com/254


    Facebook Video Retargeting for Live Video and Beyond - 253 Jun 09, 2017

    Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? T

    In this episode, I interview Amanda Bond, who's known as the "Ad Strategist" specializing in Facebook ads. Amanda also advises top social pros and has taught the ADdicted Facebook Ads course.

    Show notes: https://www.socialmediaexaminer.com/253


    Influencer Marketing: How to Scale Your Social Media Exposure - 252 Jun 02, 2017

    Wondering how to increase your business's reach on social media? Have you considered partnering with an influencer?

    In this episode, I interview Neal Schaffer, author of three social media books. He teaches social media strategy at Rutgers University.

    Show notes: https://www.socialmediaexaminer.com/252


    Local Social Media Marketing With Facebook and Instagram - 251 May 26, 2017

    How do you promote your business locally? Are you using Facebook and Instagram?

    In this episode, I interview Bruce Irving, the host of the Smart Pizza Marketing podcast, where he helps local pizza restaurants master marketing.

    Show notes: https://www.socialmediaexaminer.com/251


    Facebook Ads Strategy: How Marketers Can Win With Facebook - 250 May 19, 2017

    Do you use Facebook ads? Want to make them more effective?

    In this episode, I interview Nicholas Kusmich, author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI.

    Show notes: https://www.socialmediaexaminer.com/250


    Facebook Video for Marketers: Strategy for Future Success - 249 May 12, 2017

    Do you create videos for your business? Wondering how to best leverage your videos on Facebook?

    In this episode, I interview Jay Baer, a digital marketing and social media strategist. He authored a book about social care, and also hosts the Social Pros Podcast and the Jay Today show.

    Show notes: https://www.socialmediaexaminer.com/249


    Google Analytics and Social Media: What Marketers Need to Know - 248 May 05, 2017

    Do you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts?

    In this episode, I interview Annie Cushing, Google Analytics expert and chief data officer at Outspoken Media digital marketing agency.

    Show notes: https://www.socialmediaexaminer.com/248


    Facebook Marketing: Why It Is Time to Rethink Everything - 247 Apr 28, 2017

    Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving?

    In this episode, I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing.

    Show notes: https://www.socialmediaexaminer.com/247


    Facebook for Local Business: Creative Ways to Grow - 246 Apr 21, 2017

    Is your local business on Facebook? Wondering how to market your business more effectively?

    In this episode, I interview Dr. Anissa Holmes, the author of Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less!

    Show notes: https://www.socialmediaexaminer.com/246


    Instagram Business Profiles: Why Marketers Should Upgrade - 245 Apr 14, 2017

    Have you considered moving to an Instagram business profile? Wondering what advantages you'll gain?

    In this episode, I interview Jenn Herman, a social media consultant and Instagram marketing expert. Her blog, JennsTrends.com, has placed in our top 10 social media blogs three different times.

    Show notes: https://www.socialmediaexaminer.com/245


    Live Video: Tips and Techniques for Creating Great Content - 244 Apr 07, 2017

    Do you broadcast live video? Want to learn how to create an engaged following?

    In this episode, I interview Alex Khan, the founder of Attractive Media, a German social media agency that helps businesses with live video.

    Show notes: https://www.socialmediaexaminer.com/244


    Google Analytics: How to Analyze the Behavior of Your Site Visitors - 243 Mar 31, 2017

    Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help?

    In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media. Andy specializes in content marketing and Google Analytics.

    Show notes: https://www.socialmediaexaminer.com/243


    Facebook Messenger Marketing: What Marketers Need to Know - 242 Mar 24, 2017

    Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help?

    In this episode, I interview Molly Pittman, the vice president of marketing at DigitalMarketer. She specializes in customer acquisition and teaches regularly for the company's membership community.

    Show notes: https://www.socialmediaexaminer.com/242


    Animated Visuals: How to Bring Still Images to Life - 241 Mar 17, 2017

    Do you use visuals on your blog and social media? Have you considered animating them?

    In this episode, I interview visual marketing expert Donna Moritz. Her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015, 2016, and 2017.

    Show notes: https://www.socialmediaexaminer.com/241


    How to Use Facebook to Market Your Products - 240 Mar 10, 2017

    Do you have products to sell? Have you tried using Facebook ads to promote your products?

    In this episode, I interview Steve Chou. Steve and his wife run an ecommerce site that sells handkerchiefs and linens at BumblebeeLinens.com.

    Show notes: https://www.socialmediaexaminer.com/240


    Thought Leadership: How to Become Known to People Who Matter - 239 Mar 03, 2017

    Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself?

    In this episode, I interview Mark Schaefer, a prolific blogger, author, and speaker. He's written Social Media Explained, The Content Code, and The Tao of Twitter.

    Show notes: https://www.socialmediaexaminer.com/239


    Video Blogging: How to Create Consistent YouTube Content - 238 Feb 24, 2017

    Do you create videos to promote your business? Have you considered starting a regular video blog?

    In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel.

    Show notes: https://www.socialmediaexaminer.com/238


    How to Use Facebook Ads to Boost Your Best Content - 237 Feb 17, 2017

    Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts?

    In this episode, I interview Larry Kim, the founder and chief technology officer for WordStream. He's a frequent blogger, pay-per-click expert, and social advertising ninja.

    Show notes: https://www.socialmediaexaminer.com/237


    Instagram Stories: How to Create Engaging Stories - 236 Feb 10, 2017

    Do you use Instagram? Wondering how Instagram Stories work?

    In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level.

    Show notes: https://www.socialmediaexaminer.com/236


    Mobile Local Marketing: Reaching the Mobile Customer - 235 Feb 03, 2017

    Do you have a local business? Want an effective way to market to people who are near you?

    In this episode, I interview Rich Brooks, author of The Lead Machine: The Small Business Guide to Digital Marketing. He's also host of The Agents of Change podcast.

    Show notes: https://www.socialmediaexaminer.com/235


    Content Marketing Success: Why Answering Questions Sells - 234 Jan 27, 2017

    Do you want more sales? Is content marketing a part of your strategy?

    In this episode, I interview Marcus Sheridan, a blogger, podcaster, and keynote speaker who specializes in content and inbound marketing.

    Show notes: https://www.socialmediaexaminer.com/234


    Facebook Community Development: How to Cultivate Loyal Fans - 233 Jan 20, 2017

    Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups?

    In this episode, I interview Holly Homer, a professional blogger whose Kids Activities Blog helps parents discover fun things to do with their kids.

    Show notes: https://www.socialmediaexaminer.com/233


    Building a Business on the Back of Interviews -232 Jan 13, 2017

    Do you interview people for your blog or podcast?

    In this episode, I interview Nathan Chan, the founder, CEO, and publisher of Foundr Magazine, a paid digital magazine that profiles well-known entrepreneurs.

    Show notes: https://www.socialmediaexaminer.com/232


    Live Video and Marketing: Where the Industry Is Heading - 231 Jan 06, 2017

    Interested in using live video for business? Have you considered creating a live video show?

    In this episode, I interview Brian Fanzo, a tech evangelist who specializes in live video. He's the founder of iSocialFanz and host of the FOMOFanz podcast.

    Show notes: https://www.socialmediaexaminer.com/231


    How to Build Raving Fans in Unconventional Ways - 230 Dec 30, 2016

    Do you want enthusiastic fans? Looking for unique ways to engage your audience?

    In this episode, I interview Pat Flynn, the founder of SmartPassiveIncome.com, a website dedicated to helping people start businesses.

    Show notes: https://www.socialmediaexaminer.com/230


    Advanced Blogging: How to Make Your Blog Serve Your Business - 229 Dec 23, 2016

    Do you have a blog? Want to supercharge your content and increase email subscribers?

    In this episode, I interview Darren Rowse, one of the world's leading experts on blogging. He's the founder of two popular blogs: Digital Photography School and ProBlogger.

    Show notes: https://www.socialmediaexaminer.com/229


    How Snapchat and Periscope Can Grow a Business - 228 Dec 16, 2016

    Do you want to use Snapchat for business? Wondering how to incorporate your brand into live stories?

    In this episode, I interview John Kapos, part of a long family line of chocolatiers who have run Perfection Chocolates in Australia since 1939.

    Show notes: https://www.socialmediaexaminer.com/228


    The Social Media Examiner Story: From Blog to Conference - 227 Dec 09, 2016

    Wonder how the Social Media Examiner blog got started? Interested in how we grew a live conference from an online publication?

    In this episode, Ray Edwards of The Ray Edwards Show takes the mic to get the backstory on how Social Media Examiner went from publishing a blog to hosting a live conference.

    Show notes: https://www.socialmediaexaminer.com/227


    How to Grow a Business Using YouTube - 226 Dec 02, 2016

    Do you want to use YouTube for business? Want to learn how to script and produce YouTube videos for your business?

    In this episode, I interview Sunny Lenarduzzi, a video marketing expert. Previously she was a TV news reporter and the host of the Social Update from Hootsuite.

    Show notes: https://www.socialmediaexaminer.com/226


    How to Sell on Instagram - 225 Nov 25, 2016

    Is your business on Instagram? Do you want to use Instagram as a revenue stream?

    In this episode, I interview Jasmine Star, a professional photographer who specializes in Instagram marketing. She starts with law school, transitions to photography, and ultimately goes to Instagram.

    Show notes: https://www.socialmediaexaminer.com/225


    Email Sales Funnels: How to Automate Your Sales - 224 Nov 18, 2016

    Do you have an automated way to market to your email list? Are you thinking of creating a sales funnel?

    In this episode, I interview Yaro Starak, a blogging expert who specializes in helping people turn their blogs into profitable businesses.

    Show notes: https://www.socialmediaexaminer.com/224


    Facebook Live: Fuel All of Your Content With Live Video - 223 Nov 11, 2016

    Do you broadcast on Facebook Live? Want to discover how to use your videos to create more content?

    In this episode, I interview Chalene Johnson, a lifestyle expert, author of Push, and host of two top podcasts: Build Your Tribe and The Chalene Show.

    Show notes: https://www.socialmediaexaminer.com/223


    Conversion Optimization: How to Split Test Your Way to Success - 222 Nov 04, 2016

    Want to get more leads and subscribers? Have you considered optimizing your opt-in forms?

    In this episode, I interview Chris Dayley, who is the VP of site testing and optimization at Disruptive Advertising, an agency that specializes in site testing and analytics.

    Show notes: https://www.socialmediaexaminer.com/222


    360 Video for Marketers: What You Need to Know - 221 Oct 28, 2016

    Have you tried producing 360 video? Want to discover how to create immersive, sharable 360 video?

    In this episode, I interview Ryan Anderson Bell of VRScout, a firm that connects Hollywood to virtual reality. Bell is the director of Help Erase Project, a 360 video documentary made to raise awareness of child trafficking.

    Show notes: https://www.socialmediaexaminer.com/221


    Instagram Ads: What Marketers Need to Know - 220 Oct 21, 2016

    Are you active on Instagram? Have you considered experimenting with ads?

    In this episode, I interview Jenn Herman, a social media consultant and Instagram expert. She authored an eBook called, How to Run a Successful Instagram Ad.

    Show notes: https://www.socialmediaexaminer.com/220


    LinkedIn Ads: What Marketers Need to Know - 219 Oct 14, 2016

    Do you advertise on LinkedIn? Have you considered LinkedIn advertising and want to learn more?

    In this episode, I interview AJ Wilcox, a LinkedIn ad expert. His agency, B2Linked, specializes in business-to-business advertising and lead generation on LinkedIn.

    Show notes: https://www.socialmediaexaminer.com/219


    Influence and Persuasion: New Insights From Robert Cialdini - 218 Oct 07, 2016

    Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say?

    In this episode, I interview Robert Cialdini, author of Influence and CEO of Influence at Work, a company that provides speakers and training on behavioral psychology and influence in business.

    Show notes: https://www.socialmediaexaminer.com/218


    List Building: How to Grow Your Email List Using Facebook Live - 217 Sep 30, 2016

    Do you want a bigger email list? Looking for list building techniques?

    In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast.

    Show notes: https://www.socialmediaexaminer.com/217


    Twitter Ads: How to Advertise With Twitter - 216 Sep 23, 2016

    Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising?

    In this episode, I interview Neal Schaffer, author of Maximize Your Social and co-founder of the Social Tools Summit. Neal also runs PDCA Social, a social media agency.

    Show notes: https://www.socialmediaexaminer.com/216


    Promoted Pins: How to Advertise on Pinterest - 215 Sep 16, 2016

    Do you use Pinterest promoted pins? Want to discover how they work?

    In this episode, I interview Vincent Ng, president of MCNG Marketing and author of Pinterest to Profits with Pintalysis. Vincent helps businesses succeed with Pinterest marketing and visual social media.

    Show notes: https://www.socialmediaexaminer.com/215


    Starting a YouTube Channel: How to Achieve YouTube Growth - 214 Sep 09, 2016

    Do you have a YouTube channel? Want to optimize it to get more subscribers?

    In this episode, I interview Tim Schmoyer, founder of Video Creators, a YouTube channel and website that helps people grow their YouTube subscribers.

    Show notes: https://www.socialmediaexaminer.com/214


    Facebook Split Testing: How to Make Your Ads Better - 213 Sep 02, 2016

    Do you run Facebook ads? Have you tried split testing?

    In this episode, I interview Andrea Vahl, a Facebook marketing expert. She's co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School.

    Show notes: https://www.socialmediaexaminer.com/213


    Video Production: How to Create Quality Videos Quickly - 212 Aug 26, 2016

    Do you create videos for your fans and followers? Want to improve the quality?

    Today, Roberto Blake is with us to explore how quality videos are produced. He is a visual and video marketing expert, and has a popular YouTube channel where he teaches YouTube marketing and video editing.

    Show notes: https://www.socialmediaexaminer.com/212


    Selling With Story: How to Make Your Customer the Hero - 211 Aug 19, 2016

    Do you know what your customers really want? Want to discover how to share the solution they want and need in terms they understand?

    In this episode, I interview Donald Miller, a story for business expert. He's CEO of StoryBrand, which helps businesses clarify messaging via workshops and consulting.

    Show notes: https://www.socialmediaexaminer.com/211


    How to Connect With Traditional Media Influencers - 210 Aug 12, 2016

    Are you seen as an expert in your industry? Want to develop relationships with the media to become a go-to expert?

    In this episode, I interview Josh Elledge, a consumer advocate and founder of SavingsAngel.com, a site dedicated to consumer savings.

    Show notes: https://www.socialmediaexaminer.com/210


    Customer Advocacy: How to Get People to Talk About Your Company - 209 Aug 05, 2016

    Are your customers advocates for your brand or business? Want to improve customer satisfaction and advocacy?

    Joey Coleman joins us today. He's a customer advocacy consultant and coach who has worked with Hyatt Hotels, NASA, and Zappos.

    Show notes: https://www.socialmediaexaminer.com/209


    Twitter Analytics: How to Know if Your Twitter Marketing Works - 208 Jul 29, 2016

    Do you review your Twitter Analytics? Want to use them to improve your Twitter marketing?

    In this episode, I interview Ian Cleary, a social tech expert. His blog, RazorSocial.com, placed in our Top 10 Social Media Blogs four years in a row.

    Show notes: https://www.socialmediaexaminer.com/208


    Facebook Ad Changes: What Marketers Need to Know - 207 Jul 22, 2016

    Do you run Facebook ads? Are you familiar with the latest changes?

    In this episode, I interview Jon Loomer, a marketing expert who specializes in Facebook advertising. Jon is host of the Social Media Pubcast and blogs at JonLoomer.com.

    Show notes: https://www.socialmediaexaminer.com/207


    Live Video: Creative Ways to Do a Live Show on Facebook - 206 Jul 15, 2016

    Do you broadcast live video? Have you considered hosting a regular show on Facebook Live?

    In this episode, I interview Disney expert Lou Mongello, author of multiple books and audio guides for visitors to Disney theme parks. He hosts the popular WDW Radio podcast and also broadcasts a live show on Facebook.

    Show notes: https://www.socialmediaexaminer.com/206


    Smartphone Video Excellence: How to Film Like a Pro - 205 Jul 08, 2016

    Do you record videos with your smartphone? Want to make them look really professional?

    In this episode, I interview Justin Brown, a video professional who specializes in helping marketers look great on camera. He's been a coach, producer, and cameraman for 25 years, specializing in extreme sports.

    Show notes: https://www.socialmediaexaminer.com/205


    Twitter Chats: How Marketers Can Benefit From Twitter Chats - 204 Jul 01, 2016

    Do you participate in Twitter chats? Want to discover how to get the most out of them?

    In this episode, I interview Madalyn Sklar, a Twitter marketing expert. She's host of the Twitter Smarter podcast and hosts a weekly Twitter chat at #TwitterSmarter.

    Show notes: https://www.socialmediaexaminer.com/204


    Facebook Instant Articles: How to Get Started - 203 Jun 24, 2016

    Have you seen Facebook Instant Articles? Are you curious about how to publish them?

    In this episode, I interview Leslie Samuel, a blogging expert who runs BecomeABlogger.com. He's also the host of the Learning With Leslie podcast.

    Show notes: https://www.socialmediaexaminer.com/203


    How to Get Your Videos to Perform in Search - 202 Jun 17, 2016

    Do you create YouTube videos? Want to get them seen?

    In this episode, I interview Amy Schmittauer, a video marketing expert, public speaker, and host of the Savvy Sexy Social YouTube video series.

    Show notes: https://www.socialmediaexaminer.com/202


    Influencer Marketing: What You Need to Know to Get Started - 201 Jun 10, 2016

    Does your company work with influencers? Want to incorporate influencers into your marketing?

    In this episode, I interview Lee Odden, an influencer marketing expert. He's the author of Optimize, the CEO of TopRank Marketing, and his company produces TopRankBlog.com.

    Show notes: https://www.socialmediaexaminer.com/201


    Launch Strategy: A Case Study in How to Move People to Action - 200 Jun 03, 2016

    Are you planning to release a book, podcast, or other product? Want to make your launch a success?

    In this episode I interview Michael Hyatt, author of Platform and co-author of the new book, Living Forward. He's also the host of the This Is Your Life podcast and he blogs at MichaelHyatt.com.

    Show notes: https://www.socialmediaexaminer.com/200


    Instagram Algorithm: How Marketers Should Alter Their Strategy - 199 May 27, 2016

    Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes?

    In this episode I interview Sue B. Zimmerman, the Instagram Gal. She's the author of an eBook, and has taught Instagram marketing for small businesses on CreativeLive.

    Show notes: https://www.socialmediaexaminer.com/199


    Content Creation Hacks: How to Quickly Produce Valuable Content - 198 May 20, 2016

    Do you create content for your business? Looking for an easier way to make your content work for you?

    In this episode I interview Nick Westergaard, host of the On Brand Podcast and chief brand strategist at social and content agency, Brand Driven Digital.

    Show notes: https://www.socialmediaexaminer.com/198


    Snapchat and Podcasting Growth: What the Research Reveals - 197 May 13, 2016

    Wondering if you should get into Snapchat? Is podcasting something you're considering?

    In this episode I interview Tom Webster, vice president of strategy and marketing at Edison Research and co-host of the Marketing Companion podcast.

    Show notes: https://www.socialmediaexaminer.com/197


    Social Media Visuals: How to Easily Create Visuals Without a Designer - 196 May 06, 2016

    Do you use visuals in your social media? Want tools and tips to help you create images?

    In this episode I interview Donna Moritz. Donna is a visual marketing expert, and her blog Socially Sorted was recognized as one of Social Media Examiner's Top 10 Social Media Blogs in 2015 and 2016.

    Show notes: https://www.socialmediaexaminer.com/196


    Google AMP: What Bloggers Need to Know - 195 Apr 29, 2016

    Have you heard of Google AMP? Want to know how it will impact your blog?

    In this episode I interview Leslie Samuel, who runs BecomeABlogger.com, where he teaches people how to blog with purpose. He's also host of the Learning With Leslie podcast.

    Show notes: https://www.socialmediaexaminer.com/195


    Pinterest Tactics: How to Grow Your Pinterest Following and Your Traffic - 194 Apr 22, 2016

    Do you post on Pinterest? Want to shake up your strategy?

    To discover what, how, and when to post on Pinterest, I interview Jeff Sieh, founder of ManlyPinterestTips.com and host of the Manly Pinterest Tips podcast.

    Show notes: https://www.socialmediaexaminer.com/194


    Story for Business: How to Create Stories That Move People to Act - 193 Apr 15, 2016

    Do you use stories to engage your audience? Want to see how powerful stories can be?

    In this episode I interview Park Howell, a brand story strategist who helps businesses grow through the power of stories. He also hosts the Business of Story podcast and performs workshops on stories for business.

    Show notes: https://www.socialmediaexaminer.com/193


    The Art of Persuasion: How to Craft Words That Sell - 192 Apr 08, 2016

    Do your words sell? Want to sharpen your copywriting skills?

    In this episode I interview Ray Edwards, author of Writing Riches and MoneyWords. He's host of The Ray Edwards Show. His latest book is called How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often.

    Show notes: https://www.socialmediaexaminer.com/192


    Blog Comments Revisited: Why Major Bloggers Are Turning Comments Back On - 191 Apr 01, 2016

    Do you have comments enabled on your blog? Have you ever turned them off?

    In this episode I interview Michael Hyatt and Brian Clark. Michael is author of Platform and co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want. Brian is CEO of Rainmaker Digital, and founder of Copyblogger.

    Show notes: https://www.socialmediaexaminer.com/191


    Facebook Ads Strategy: How Marketers Need to Alter Their Techniques - 190 Mar 25, 2016

    Do you use Facebook ads? Want to learn the latest strategies?

    In this episode I interview Rick Mulready, the host of the Art of Paid Traffic podcast. He's a Facebook Ads coach and has numerous courses on Facebook advertising, including the FB ADvantage.

    Show notes: https://www.socialmediaexaminer.com/190


    Periscope: How Your Business Can Benefit From Live Video - 189 Mar 18, 2016

    Do you broadcast on Periscope? Want to use it to connect with and grow your audience?

    In this episode I interview Kim Garst, author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. Her agency Boom! Social helps businesses understand the selling side of social media.

    Show notes: https://www.socialmediaexaminer.com/189


    How Gary Vaynerchuk Turned a Video Series Into a Popular Book - 188 Mar 11, 2016

    Do you use videos to enhance your brand? Want to find ways to grow your business?

    In this episode I interview Gary Vaynerchuk, CEO of VaynerMedia, host of the #AskGaryVee Show, and author of Jab, Jab, Jab, Right Hook, and #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness.

    Show notes: https://www.socialmediaexaminer.com/188


    Facebook Live: Why Live Video Matters for Marketers - 187 Mar 04, 2016

    Have you tried Facebook Live video broadcasting? Want to know what it means for your business?

    In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing.

    Show notes: https://www.socialmediaexaminer.com/187


    16 Twitter Tools for Social Media Marketers - 186 Feb 26, 2016

    Do you use Twitter in your social media marketing? Want to be more efficient and productive on the platform?

    In this episode I interview social tools expert Ian Anderson Gray. Ian blogs about social tools at Seriously Social, which can be found at iag.me.

    Show notes: https://www.socialmediaexaminer.com/186


    Nurturing Leads With Social: How to Warm Up Your Following - 185 Feb 19, 2016

    Do you engage with your customers and prospects on social media? Want tactics to warm up your leads?

    In this episode I interview Kim Walsh-Phillips, CEO of Elite Digital Group, a direct response social agency. She's also a columnist for Entrepreneur Magazine.

    Show notes: https://www.socialmediaexaminer.com/185


    Snapchat Content Strategy: How Marketers Can Win With Snapchat - 184 Feb 12, 2016

    Are you on Snapchat? Want to know how to use it for marketing?

    In this episode I interview Carlos Gil, the head of social media marketing at BMC Software and co-host of the Social 545 podcast. He's also an avid Snapchat user.

    Show notes: https://www.socialmediaexaminer.com/184


    LinkedIn Mobile: What Marketers Need to Know - 183 Feb 05, 2016

    Have you tried the updated LinkedIn mobile app? Are you actively using LinkedIn to engage with your network?

    In this episode I interview Viveka von Rosen, the world's leading LinkedIn marketing expert. She authored LinkedIn Marketing: An Hour a Day and is founder of Linked Into Business, a LinkedIn marketing consultancy.

    Show notes: https://www.socialmediaexaminer.com/183


    Building Business Ideas That Succeed: How to Preflight Your Ideas - 182 Jan 29, 2016

    Do you have a great idea for a business? Is there a new product you want to create?

    In this episode I interview Pat Flynn, the host of the Smart Passive Income Podcast, who blogs at smartpassiveincome.com and helps hundreds of thousands of entrepreneurs and aspiring entrepreneurs build their dream businesses.

    Show notes: https://www.socialmediaexaminer.com/182


    Google Tag Manager: What Marketers Need to Know - 181 Jan 22, 2016

    Do you use tracking codes on your website? Have you heard of Google Tag Manager?

    In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he's also a Google Analytics expert.

    Show notes: https://www.socialmediaexaminer.com/181


    Dealing With Unhappy Customers: What Social Marketers Need to Know - 180 Jan 15, 2016

    Does your business respond to customers via social media? Are you prepared to deal with upset customers?

    In this episode I interview Jay Baer, the author of Youtility, co-host of the Social Pros Podcast and founder of Convince & Convert, an agency and blog focused on digital marketing.

    Show notes: https://www.socialmediaexaminer.com/180


    Social Media Evolution: What Does the Future of Social Marketing Look Like? - 179 Jan 08, 2016

    Are you amazed at how much social media has changed over the last few years? Want to discover what's next?

    In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. He's written eight books, including Engage and What's the Future of Business?

    Show notes: https://www.socialmediaexaminer.com/179


    Is Blogging Dead? Building Your Content Home on Rented Land - 178 Jan 01, 2016

    Wondering what the future is for blogs? Is blogging dead?

    In this episode I interview Mitch Joel and Mark Schaefer. Mitch is president of Mirum, author of CTRL ALT Delete, and host of Six Pixels of Separation podcast. Mark Schaefer is a marketing consultant, author of The Content Code, co-host of The Marketing Companion podcast and a blogger at businessesGROW.com.

    Show notes: https://www.socialmediaexaminer.com/178


    Accomplishing Goals: A Guide to Getting Stuff Done - 177 Dec 24, 2015

    Did you set goals for the new year? Want to be more successful setting and achieving your goals?

    In this episode I interview John Lee Dumas, the host of Entrepreneur on Fire, a daily podcast where he interviews entrepreneurs. John has published over 1000 podcast interviews and discovered a lot along the way.

    Show notes: https://www.socialmediaexaminer.com/177


    Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond - 176 Dec 18, 2015

    Are you active on Pinterest? Have you thought about using Pinterest to grow your other social networks?

    In this episode I interview Natalie Jill, the founder of Natalie Jill Fitness, a site dedicated to health and fitness. She inspires women around the world with her videos and visual content.

    Show notes: https://www.socialmediaexaminer.com/176


    Social Customer Service: How to Care for Customers With Social Media - 175 Dec 11, 2015

    Does your business have a social customer service plan? Want to step up your customer service on social media?

    In this episode I interview Dan Gingiss, former head of digital customer experience for Discover Card, co-host of the Focus on Customer Service podcast and head of digital marketing for Humana.

    Show notes: https://www.socialmediaexaminer.com/175


    Missing Facebook Pages: What to Do When Facebook Takes Your Page Away - 174 Dec 04, 2015

    Do you know what to do if your Facebook page vanishes? Want to be ready when and if that day comes?

    In this episode I am joined by Erik Fisher, community manager of Social Media Examiner. Erik and I will explore what happened when our Facebook page disappeared. You'll discover what to do if the same thing happens to you.

    Show notes: https://www.socialmediaexaminer.com/174


    Online Reviews: How to Respond to Fraudulent Reviews - 173 Nov 27, 2015

    Do people review your business online? Ever receive negative or fraudulent reviews?

    In this episode I interview Daniel Lemin, the founder of One Good Brand. He is also a strategist for Convince & Convert, and author of the book, Manipurated. Dan will explore online reviews and how to deal with bad and fraudulent reviews.

    Show notes: https://www.socialmediaexaminer.com/173


    YouTube Ads: What Marketers Need to Know About YouTube Advertising - 172 Nov 20, 2015

    Do you post videos on YouTube? Want to know what makes a video ad successful?

    In this episode I interview Derral Eves, an expert in YouTube and video marketing. He's YouTube-certified in Audience Growth, AdWords, Google Analytics and Video Advertising. He's helped big and small businesses bring in more than 1 billion views collectively.

    Show notes: https://www.socialmediaexaminer.com/172


    Blogging Tools: Apps to Better Manage Your Blog - 171 Nov 13, 2015

    Do you have a blog? Want to improve the content development, publishing and promotion processes?

    In this episode I interview Ian Cleary, the social tools guy. His blog, RazorSocial.com has placed in our Top 10 Social Media Blogs 3 years in a row. He's also the founder of the Digital Influencer Club.

    Show notes: https://www.socialmediaexaminer.com/171


    Instagram Strategy: How to Grow a Loyal Following With Instagram - 170 Nov 06, 2015

    Is your business on Instagram? Want to develop an engaged following?

    In this episode I interview Nathan Chan, the publisher of Foundr magazine, a digital publication designed to help entrepreneurs succeed. He's also host of the Foundr podcast.

    Show notes: https://www.socialmediaexaminer.com/170


    Podcast to Book Deal: How to Turn Your Passion Into Profit - 169 Oct 30, 2015

    Do you host a podcast or write a blog? Want to know what it takes to get a book deal?

    In this episode I interview Lewis Howes, co-author of LinkedWorking (a book focused on LinkedIn) and Ultimate Webinar Marketing Guide. His podcast is called The School of Greatness (a top 100 podcast in iTunes).

    Show notes: https://www.socialmediaexaminer.com/169


    YouTube Strategy: How to Plan Your YouTube Marketing Success - 168 Oct 23, 2015

    Do you create videos for your audience? Are you curious about what works on YouTube?

    In this episode I interview Owen Hemsath, president of Videospot, a YouTube consultancy that helps authors and brands succeed on YouTube. Owen also writes on YouTube strategy for ReelSEO.

    Show notes: https://www.socialmediaexaminer.com/168


    Blab.im: Why Your Business Should Consider Blab - 167 Oct 16, 2015

    Do you host live-streaming video? Want to hear about the latest live-casting technology?

    In this episode I interview Joel Comm, the author of many books, including Twitter Power 3.0. He also is host of The Joel Comm Show and he's all in on Blab!

    Show notes: https://www.socialmediaexaminer.com/167


    Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn - 166 Oct 09, 2015

    Are you active on LinkedIn? Want to use it to connect with potential partners and prospects?

    In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She's written extensively for Social Media Examiner about LinkedIn.

    Show notes: https://www.socialmediaexaminer.com/166


    The Art of Story: How to Captivate an Audience - 165 Oct 02, 2015

    Do you give presentations or speak to clients? Want to illustrate your knowledge with better stories?

    In this episode I interview Michael Port, the author of NYT best seller: Book Yourself Solid. He also teaches workshops called Heroic Public Speaking, where he applies the craft of acting to public speaking.

    Show notes: https://www.socialmediaexaminer.com/165


    Instagram Images: How to Stand Out on Instagram - 164 Sep 25, 2015

    Is your business on Instagram? Are you curious about what to post?

    In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing.

    Show notes: https://www.socialmediaexaminer.com/164


    Facebook Advertising 101: How to Get Started With Facebook Ads - 163 Sep 18, 2015

    Are you considering running Facebook ads? Have you tried Facebook ads but have had little success?

    In this episode I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She's also the former Facebook community manager for Social Media Examiner.

    Show notes: https://www.socialmediaexaminer.com/163


    Analyzing Your Content With Google Analytics: How to Know What Works - 162 Sep 03, 2015

    Do you study your website's Google Analytics? Want to go beyond reporting what you see?

    In this episode I interview Andy Crestodina, author of Content Chemistry (3rd edition) and co-founder of Orbit Media (a Chicago-based web design agency). Andy is a Google Analytics expert.

    Show notes: https://www.socialmediaexaminer.com/162


    Getting Attention: The Science of Being Captivating Online - 160 Aug 28, 2015

    Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice?

    In this episode I interview Ben Parr, the former co-editor for Mashable. He's also the co-founder of DominateFund—invest in great companies. His new book is called Captivology: The Science of Capturing People's Attention.

    Show notes: https://www.socialmediaexaminer.com/160


    Finding Your Spoken Voice: How to Become Believable - 161 Aug 26, 2015

    Do you talk on podcasts or in video? Want to be more comfortable in front of the microphone?

    In this episode I interview David H. Lawrence XVII, an actor and voice talent. You may know him as the evil Puppet Master in the Heroes TV show.

    Show notes: https://www.socialmediaexaminer.com/161


    Content for Business: How to Build Your Business on a Solid Content Foundation - 159 Aug 21, 2015

    Do you have a great idea for a business? Wondering if content marketing will help move the needle?

    In this episode I interview Joe Pulizzi, founder of the Content Marketing Institute, author of the book Epic Content Marketing and the founder of Content Marketing World, the leading conference for content marketers.

    Show notes: https://www.socialmediaexaminer.com/159


    Online Security for Business: What Marketers Need to Know - 158 Aug 14, 2015

    Is your online identity secure? Are you concerned about hackers?

    In this episode I interview Chalene Johnson and Darren Natoni. Chalene is a fitness celebrity, author of the book Push and has large followings on Instagram and Facebook. Darren is a former special agent with the DEA who specializes in online security. He's also the chief technology officer for Shaun T, a fitness celebrity with millions of followers.

    Show notes: https://www.socialmediaexaminer.com/158


    Thought Leadership: How to Remain Top of Mind in Your Industry - 157 Aug 07, 2015

    Do you consider yourself a thought leader? Want to know what it takes to become a guest on a major podcast or a speaker at large events?

    In this episode I interview Phil Mershon, director of events at Social Media Examiner. This show is the official third anniversary of the Social Media Marketing podcast. Phil and I will explore how we pick the thought leaders in our industry for our conferences and podcast.

    Show notes: https://www.socialmediaexaminer.com/157


    Online Reviews for Local Businesses: What Marketers Need to Know - 156 Jul 31, 2015

    Do you own or manage a local business? Are you leveraging the full power of online reviews?

    In this episode I interview Martin Shervington, one of the world's leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google's services.

    Show notes: https://www.socialmediaexaminer.com/156


    Pinterest Marketing: How to Succeed on Pinterest - 155 Jul 24, 2015

    Do you use Pinterest for your business? Want to know what works on Pinterest?

    In this episode I interview Jeff Sieh, the founder of ManlyPinterestTips.com, a site designed to help guys understand the marketing power of Pinterest.

    Show notes: https://www.socialmediaexaminer.com/155


    Sharing: The Art and Science of Social Sharing - 154 Jul 17, 2015

    Do you create content for your business? Want to encourage people to share it?

    In this episode I interview Bryan Kramer, a social strategist and founder of PureMatter, a social media agency. His first book is Human to Human and his newest book is Shareology: How Sharing is Powering the Human Economy.

    Show notes: https://www.socialmediaexaminer.com/154


    Supporting Customers With Facebook: What Businesses Need to Know - 153 Jul 10, 2015

    Are your customers active on Facebook? Have you got a plan to support your customers via Facebook?

    In this episode I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing.

    Show notes: https://www.socialmediaexaminer.com/153


    YouTube Community Development: How to Build a Following With YouTube - 152 Jul 03, 2015

    Do you create YouTube videos? Want to increase your audience?

    In this episode I interview Tim Schmoyer, the author of 30 Days to a Better YouTube Channel and The Secret to Building Your YouTube Audience. His site, videocreators.com, helps people spread their message via video.

    Show notes: https://www.socialmediaexaminer.com/152


    Facebook Groups: How to Nurture a Community on Facebook - 151 Jun 26, 2015

    Do you have a Facebook group for your community? Are you considering starting a Facebook group?

    In this episode I interview Jared Easley, host of the Starve the Doubts podcast and co-author of Podcasting Good to Great. He's also co-founder of the Podcast Movement, the industry-leading conference for podcasters.

    Show notes: https://www.socialmediaexaminer.com/151


    Facebook Growth: How to Create Huge Facebook Communities Without Advertising - 150 Jun 19, 2015

    Wondering how to grow your Facebook following without resorting to paid advertising? Want to discover the secrets to getting more fans and driving them to your blog?

    In this episode I interview Collin Cottrell, the founder of WhitetailOverload.com, a website dedicated to deer hunting. He's quickly built a massive following of more than 800,000 fans on his Facebook page, all without advertising.

    Show notes: https://www.socialmediaexaminer.com/150


    Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting - 149 Jun 12, 2015

    Are you interested in live mobile broadcasting? Have you tried Meerkat or Periscope?

    In this episode I interview Brian Fanzo, partner and chief digital strategist at Broadsuite, a company that helps businesses succeed with social and mobile marketing.

    Show notes: https://www.socialmediaexaminer.com/149


    How a Blog Launched a Movement: The Vani Hari Story - 148 Jun 05, 2015

    Do you have a blog? Want to use your blog to inspire change?

    Join me as I interview Vani Hari, who is known online as the Food Babe. Her popular blog, FoodBabe.com, focuses on healthy eating. She's built a large platform through articles and videos that investigate unhealthy ingredients in food.

    Show notes: https://www.socialmediaexaminer.com/148


    Twitter Marketing: How Smart Marketers Are Succeeding - 147 May 29, 2015

    Do you use Twitter for your business? Want to discover how to use the latest Twitter updates?

    In this episode I interview Joel Comm, a serial entrepreneur and the author of 12 books. His latest project is an apparel brand you can find at DoGoodStuff.com.

    Show notes: https://www.socialmediaexaminer.com/147


    Stand Out: How to Build a Following That Matters - 146 May 22, 2015

    Are you wondering how to stand out in the noisy online world? Want to build your status as a thought leader?

    In this episode I interview Dorie Clark, author of Reinventing You and an adjunct professor at Duke University. She's also a consultant and speaker. Her clients include Google and Microsoft.

    Show notes: https://www.socialmediaexaminer.com/146


    Experiences: How to Stand Out in a New Age of Marketing - 145 May 15, 2015

    Are you looking for a competitive advantage? Have you thought about creating experiences for your audience?

    In this episode I interview Robert Rose, chief strategy officer at the Content Marketing Institute. He's co-author of Managing Content Marketing and co-host of the This Old Marketing podcast.

    Show notes: https://www.socialmediaexaminer.com/145


    Purpose: How People Over Profit Leads to Business Opportunity - 144 May 08, 2015

    Does your business have a purpose beyond making money? Want to discover how shifting your business priorities can make a huge difference?

    In this episode I interview Dale Partridge, the founder of Sevenly (a company that couples t-shirts and causes) and a start-up expert. He blogs over at TheDailyPositive.com, founded StartupCamp.com and he has a podcast by the same name.

    Show notes: https://www.socialmediaexaminer.com/144


    Word of Mouth: Getting Others to Talk About Your Business - 143 May 01, 2015

    Do you want more people to talk about your brand or business? Want to discover how to get the ball rolling?

    In this episode I interview word-of-mouth marketer Ted Wright, author of the book, Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.

    Show notes: https://www.socialmediaexaminer.com/143


    More Marketing Time: How to Procrastinate Your Way to Success - 142 Apr 20, 2015

    Do you spend too much time on insignificant tasks? Want to have more time to do what you do best?

    In this episode I interview Rory Vaden, the co-founder of Southwestern Consulting, an organization designed to empower sales pros. He's the author of Take the Stairs. His newest book is Procrastinate on Purpose: 5 Permissions to Multiply Your Time.

    Show notes: https://www.socialmediaexaminer.com/142


    Marketing Trends: How to Think Differently and Predict the Future - 141 Apr 17, 2015

    Do you want to stay on top of the latest marketing trends? Looking to tap into the next big trend?

    In this episode I interview Rohit Bhargava, the author of Personality Not Included and Likeonomics. He's also the founder and CEO of the Influential Marketing Group. His latest book is Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.

    Show notes: https://www.socialmediaexaminer.com/141


    Social Sharing: How to Get More People to Share Your Content - 140 Apr 10, 2015

    Do you publish content online? Want more people to share your content?

    In this episode I interview Mark Schaefer, author of The Tao of Twitter and Social Media Explained. His blog Grow was awarded #2 on our top 10 blogs of 2015. Mark also co-hosts the Marketing Companion podcast.

    Show notes: https://www.socialmediaexaminer.com/140


    Influencer Marketing: How to Work With Influential People - 139 Apr 03, 2015

    Do you reach out to influencers? Want to create good relationships to increase your visibility and get more customers?

    In this episode I interview conversion expert Doug Karr, the author of Corporate Blogging for Dummies and founder of the Marketing Technology blog. Doug also co-hosts the Edge of the Web podcast.

    Show notes: https://www.socialmediaexaminer.com/139


    Launching Products: Lessons From Mistakes and Pushing Boundaries Mar 29, 2015

    Thinking of launching a product, service or even a company? Want ideas of what to do and what not to do?

    In this special episode, we’re going to talk about how to push the boundaries when you launch. I'm joined by Leslie Samuel, one of our senior managers who I've been working with since the fall. We're going to explore how to launch products and learn lessons from experience and a lot of mistakes.

    Show notes: https://socialmediaexaminer.com/138b


    Split Testing: How to Improve Your Site Conversions - 138 Mar 27, 2015

    Do you split test the opt-ins on your website? Want to get better results?

    In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com--a website designed to help you improve your conversions. She's the author of the Copy Hackers ebook series.

    Show notes: https://www.socialmediaexaminer.com/138


    Content for Leads: How to Create Content That Spreads and Fills the Funnel - 137 Mar 20, 2015

    Do you create content? Are you looking to generate more leads?

    In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He's the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11.

    Show notes: https://www.socialmediaexaminer.com/137


    Video Blogging: How to Become a Video Personality - 136 Mar 13, 2015

    Do you post videos? Want to make them better?

    In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast.

    Show notes: https://www.socialmediaexaminer.com/136


    Crowdfunding: What You Need to Know to Succeed With Crowdfunding - 135 Mar 06, 2015

    Do you plan to launch a product, project or business? Want to learn how to use crowdfunding to support your next venture?

    In this episode I interview Emily Best, filmmaker, publisher of Bright Ideas magazine and founder of Seed&Spark, a crowdfunding solution for the independent film industry.

    Show notes: https://www.socialmediaexaminer.com/135


    Snapchat Marketing: What Businesses Need to Know - 134 Feb 27, 2015

    Are you on Snapchat? Do you use it for marketing?

    In this episode I interview Gary Vaynerchuk and Shaun McBride. Gary is the CEO of VaynerMedia, host of the AskGaryVee Show and author of Jab, Jab, Jab, Right Hook. Shaun, also known as Shonduras, is a celebrity on Snapchat and an artist. He is one of Snapchat's power users and has represented brands like Disney and Taco Bell on the platform.

    Show notes: https://www.socialmediaexaminer.com/134


    Google Analytics: How to Know If Your Marketing is Working - 133 Feb 20, 2015

    Do you use Google Analytics? Want to know how data can help improve your marketing?

    In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast.

    Show notes: https://www.socialmediaexaminer.com/133


    Twitter for Business: What Smart Marketers Are Doing With Twitter - 132 Feb 13, 2015

    Do you use Twitter to promote your business? Want to discover how to connect with your audience and engage on Twitter?

    In this episode I interview Laura Fitton, co-author of Twitter for Dummies. She's also founded OneForty (a Twitter app store) and now she is the Inbound Marketing Evangelist at HubSpot.

    Show notes: https://www.socialmediaexaminer.com/132


    Book Marketing: Wisdom From Seth Godin - 131 Feb 06, 2015

    Wondering how a master marketer thinks about books and the launch process?

    In this episode, I interview Seth Godin, author of 17 books, including Purple Cow, Permission Marketing and Tribes. He blogs every day on topics related to marketing, leadership and more.

    Show notes: https://www.socialmediaexaminer.com/131


    Content Curation: How to Easily Find Great Content to Share - 130 Jan 30, 2015

    Do you curate content for your blog and social media sites? Want to discover how to find remarkable content to share?

    In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has been awarded a top 10 social media blog by Social Media Examiner in 2013 and 2014.

    Show notes: https://www.socialmediaexaminer.com/130


    Advanced Facebook Ad Techniques: What Marketers Need to Know - 129 Jan 23, 2015

    Do you use Facebook ads? Want to bring your Facebook advertising to the next level?

    In this episode I interview Jon Loomer, a Facebook marketing expert who specializes in Facebook advertising. His blog, JonLoomer.com, was the top pick in our 2014 top 10 social media blogs.

    Show notes: https://www.socialmediaexaminer.com/129


    The Social Media Examiner Show: This Week in Social Media Jan 17, 2015

    Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week? We've got exciting news this week! The Social Media Examiner Show: Subscribe now (for free) and discover quick tips for marketing your business in our 10-minute daily podcast. Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your social media to an entirely new level. Watch this quick video from our founder AND to discover how to subscribe via an iPhone. Subscribe via iTunes, Stitcher or RSS. Click here to help us spread the word about this new show. Other News Worth Noting Facebook Unveils Facebook at Work: Facebook at Work is "only available to people who have set up a work account through their employer" and is currently in beta only on iOS. Google Lets You Specify Your Social Profiles: Are you a website developer? This new feature allows you to "use markup on your official website to add your social profile information to the Google Knowledge panel in some searches. Knowledge panels can prominently display your social profile information." Weekly Video Tip // Post by Social Media Examiner. . Studies Worth Examining Q4 Social Login Report: Facebook Losing Ground to Google: Janrain's Q4 2014 social login report shows that while Facebook is still the dominant way people log into websites, Google is closing the gap among music and consumer brand sites. Facebook lost 3% of its social login market share while Google gained 6% in 2014, going from 34% in Q3 to 40% in Q4. REPORT: Messenger Cuts Into Facebook App's Reach: According to November 2014 data from comScore, the Facebook Messenger app is boosting its share of overall reach among U.S. users, at the expense of the social network's flagship app. Messenger rose to fifth place in rankings of reach among smartphone apps at 43.1%. The main Facebook app still overwhelmingly topped the list at 69%. Facebook-owned photo- and video-sharing network, Instagram, took ninth-place position on the list at 30.7%. Social Media Update 2014: A September 2014 survey conducted by the Pew Research Center finds that Facebook has the highest concentration of users, capturing 71% of American adult Internet users and 58% of the entire adult population. However, its overall growth has slowed, while other sites continue to see increases in users. The study also broke down key demographic trends and frequency of use for each of the five major social networks: Facebook, Twitter, Instagram, Pinterest and LinkedIn. Data Driven and Digitally Savvy: The Rise of the New Marketing Organization: Forbes Insights and advertising technology company, Turn, surveyed 331 senior executives from a range of industries. Of those executives surveyed, 7 in 10 believe their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years. Data-driven marketing is credited with creating competitive advantages in customer loyalty (47%), gaining new customers (43%) and customer satisfaction (42%). Sixty-one percent note a measurable increase in ROI from data-driven marketing campaigns. Instagram 2015 Study: The Most Valuable Instagram Study for Your Business: Iconosquare released the largest Instagram study ever conducted, surveying 16,000 Instagram users, tracking 250 million media, and analyzing 39 billion interactions. The published results include 200+ pages of exclusive analyses, case studies and best practices. Their goal is to help marketers better promote their brand, understand best practices, analyze user engagement and recruit and retain users. How Long Does It Take to Plan Facebook, Twitter Content?: Research by Percolate reveals how long companies plan ahead for their content distribution on Twitter and Facebook...


    Podcasting for Business: Why Marketers Are Betting on Podcasts - 128 Jan 16, 2015

    Have you considered starting a podcast? Would you like to discover how to use a podcast to grow your business?

    In this episode I interview Jay Baer and Joe Pulizzi. Jay is the host of the Social Pros podcast and Jay Today. He's also the man behind MarketingPodcasts.com. Joe podcasts at This Old Marketing and Content Inc. He's the founder of the Content Marketing Institute and the man behind the Content Marketing World conference.

    Show notes: https://www.socialmediaexaminer.com/128


    Marketing Partnerships: How to Extend Your Reach With Content Collaboration - 127 Jan 09, 2015

    Do you create great content other businesses might find interesting? Have you considered collaborating with other brands?

    In this episode I interview Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships. He's also a popular speaker. Andrew explores the why and how of marketing partnerships with content.

    Show notes: https://www.socialmediaexaminer.com/127


    Pinterest Traffic: How to Use Pinterest for More Exposure - 126 Jan 02, 2015

    Do you want to drive more traffic to your site with Pinterest? Are you looking for ways to improve your Pinterest exposure?

    In this episode I interview Vincent Ng, host of the Pictures to Profits podcast and author of Pinterest Marketing: How to Search Optimize Your Pins and Boards for Pinterest. He's a Pinterest expert and blogs at MCNG Marketing.

    Show notes: https://www.socialmediaexaminer.com/126


    Failure: Why Taking Risks and Failing Is the Path to Success - 125 Dec 26, 2014

    Have you experienced failure in your business (or your life)? Would you like to discover how to turn failures into success and real growth?

    For this episode, I explore why failure is important and lessons I've learned from a major failure that happened to me this year. You'll discover the importance of failure in work and life, reasons you should embrace failure, and how the lessons and discoveries you make can help you succeed.

    Show notes: https://www.socialmediaexaminer.com/125


    Content Marketing: How Businesses Can Grow With Content - 124 Dec 19, 2014

    Do you have a content marketing strategy for your business? Would you like to discover how to create and distribute content that will drive sales for your company?

    In this episode I interview Robert Rose, the co-author of the book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. He's the chief strategist at the Content Marketing Institute.

    Show notes: https://www.socialmediaexaminer.com/124


    Visual Content: How to Create Shareable Images People Love - 123 Dec 12, 2014

    Do you use images in your social media marketing? Are you interested in finding ways to create more shareable visual content quickly and easily?

    In this episode I interview Kim Garst, CEO of Boom Social, a social media marketing consultancy. Kim's also an expert in using visuals for social media marketing.

    Show notes: https://www.socialmediaexaminer.com/123


    Content Sharing: How to Build a Following Using Other People’s Content - 122 Dec 05, 2014

    Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales?

    In this episode I interview Guy Kawasaki, the author of the book Enchantment and the chief evangelist at Canva. His newest book is called The Art of Social Media: Power Tips for Power Users.

    Show notes: https://www.socialmediaexaminer.com/122


    Instagram Growth: How to Build a Community on Instagram - 121 Nov 28, 2014

    Do you use Instagram in your social media marketing? Are you interested in growing your community on Instagram?

    In this episode I interview Sue B. Zimmerman, known as the Instagram Gal. She co-authored the ebook, Instagram Basics for Your Business and taught Instagram Marketing for Small Businesses on CreativeLive.

    Show notes: https://www.socialmediaexaminer.com/121


    Becoming Recommended: How to Build a Business Others Love Recommending - 120 Nov 21, 2014

    Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service?

    In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing.

    Show notes: https://www.socialmediaexaminer.com/120


    Mobile Marketing: Are You Ready for the Revolution? - 119 Nov 14, 2014

    Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store?

    In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He's authored studies such as The Social Habit and Twitter Users in America.

    Show notes: https://www.socialmediaexaminer.com/119


    Twitter Marketing: How to Succeed on Twitter - 118 Nov 07, 2014

    Do you use Twitter for your business? Are you wondering how to get more out of your Twitter marketing?

    In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He's a college educator, blogger, consultant and speaker.

    Show notes: https://www.socialmediaexaminer.com/118


    Blog Monetization: How You Can Make More Money With Your Blog - 117 Oct 31, 2014

    Are you looking for ways to make money with your professional blog? Do you want to know how to leverage your content to monetize your site?

    n this episode I interview Leslie Samuel, whose Interactive Biology blog makes biology fun for students and teachers. He's also the man behind Become A Blogger, a large site dedicated to the craft of professional blogging.

    Show notes: https://www.socialmediaexaminer.com/117


    Your LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn - 116 Oct 24, 2014

    Do you use LinkedIn as a networking tool? Are you looking for ways to use LinkedIn to attract more business for your company or brand?

    In this episode, I interview Ron Nash, author of the books Leveraging LinkedIn and How to Find Your Dream Job, Even in a Recession. Ron is a LinkedIn preferred trainer who specializes in helping individuals and brands with their LinkedIn strategy.

    Show notes: https://www.socialmediaexaminer.com/116


    Facebook News Feed: How to Respond to Facebook Changes - 115 Oct 17, 2014

    Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed?

    In this episode, I interview Mari Smith, who is the world's leading Facebook marketing authority. She's authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day.

    Show notes: https://www.socialmediaexaminer.com/115


    Online Publishing: Lessons From Five Years at Social Media Examiner - 114 Oct 10, 2014

    Have you ever wondered how Social Media Examiner started? Do you want to know the strategy behind this large online publishing platform?

    In this episode you'll discover the business strategy behind Social Media Examiner, how we built a larger following and how it has been monetized over the years.

    Show notes: https://www.socialmediaexaminer.com/114


    YouTube Growth: How to Grow Your YouTube Channel - 113 Oct 03, 2014

    Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers?

    In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you "discover your inner geek," by focusing on productivity, apps and more.

    Show notes: https://www.socialmediaexaminer.com/113


    Advanced Blogging: How to Go Big With Your Blog - 112 Sep 26, 2014

    Do you have a blog for your business? Are you ready to take your blogging to the next level?

    In this episode, I interview Darren Rowse, the world's leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital Photography School and ProBlogger.

    Show notes: https://www.socialmediaexaminer.com/112


    Webinars: Growing Leads and Sales With Live Online Events - 111 Sep 19, 2014

    Do you use webinars in your marketing? Are you looking for new ways to generate sales and leads?

    In this episode, I interview Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast, where he focuses on leadership and personal development.

    Show notes: https://www.socialmediaexaminer.com/111


    Writing and Social: Why the Written Word Is Your Marketing Advantage - 110 Sep 12, 2014

    Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills?

    In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers.

    Show notes: https://www.socialmediaexaminer.com/110


    Fan Content: How to Leverage Your Fans to Enhance Your Social Media - 109 Sep 05, 2014

    Do you want your fans to help market you? Are you wondering how to include fan content in your social media?

    In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities.

    Show notes: https://www.socialmediaexaminer.com/109


    Vine: Short Videos and What Marketers Need to Know - 108 Aug 29, 2014

    Do you want to know more about Vine video? Are you wondering how brands and businesses can successfully market with Vine video?

    In this episode, I interview Twitter Vine personality and host of KingFilmSchool.com Zach King. Known as FinalCutKing on YouTube and Twitter, Zach has more than 1.6 million followers on Vine.

    Show notes: https://www.socialmediaexaminer.com/108


    Measuring Social Media: What Marketers Need to Know - 107 Aug 22, 2014

    Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals?

    In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior.

    Show notes: https://www.socialmediaexaminer.com/107


    How a Podcast Built a Business: The Lou Mongello Story - 106 Aug 15, 2014

    Do you have or want to start a podcast? Are you wondering how your podcast can lead to bigger things?

    In this episode, I interview Lou Mongello. Lou hosts WDW Radio, a podcast focused on Walt Disney World, which has won Best Travel Podcast 8 years in a row.

    Show notes: https://www.socialmediaexaminer.com/106


    Instagram Success: How a Marketer Grew a Loyal Following With Instagram - 105 Aug 08, 2014

    Do you want to grow your business using Instagram? Are you wondering how to build a loyal following?

    In this episode, I interview Chalene Johnson. Chalene is author of the fitness book Push, a motivational speaker and her infomercials on fitness have sold millions of DVDs.

    Show notes: https://www.socialmediaexaminer.com/105


    Launching With Social: A Study of What Works and What Does Not - 104 Aug 01, 2014

    Are you planning to launch a new blog, product or service? Do you want to know how to organize and execute a successful launch with social media?

    In this episode, you'll learn how to plan your launch and what assets to include. You'll also find out what worked for us and what didn't.

    Show notes: https://www.socialmediaexaminer.com/104


    Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community - 103 Jul 25, 2014

    Do you want to grow a massive Facebook following? Are you wondering how an organic Facebook strategy can be successful?

    In this episode, I interview Holly Homer of KidsActivitiesBlog.com to find out how her Facebook page fan base grew from 7,000 fans to more than 530,000 fans in only 8 months without using Facebook advertising or crazy gimmicks.

    Show notes: https://www.socialmediaexaminer.com/103


    Facebook Ads: Creative Application to Help Your Marketing - 102 Jul 18, 2014

    Have you been pondering using Facebook ads to promote your business? Did you know you can target your website visitors with Facebook ads?

    In this episode, I interview Rick Mulready, the host of the Inside Social Media Podcast—a show where he interviews successful social media marketers. Rick also teaches courses on Facebook ads.

    Show notes: https://www.socialmediaexaminer.com/102


    Customer Service: The Key to Delivering Experiences Worth Talking About - 101 Jul 11, 2014

    Do you believe that you provide good customer service? Are you wondering why customer service is so important to your business?

    In this episode, I interview John DiJulius, the author of What's The Secret: To Providing a World-Class Customer Experience. He's worked with companies such as the Ritz-Carlton, Lexus, Starbucks, Nordstrom, Panera Bread and many others.

    Show notes: https://www.socialmediaexaminer.com/101


    Social CRM: How Marketing Can Benefit From Social Media and CRM - 100 Jul 04, 2014

    Do you want to know more about your customers and prospects so you can serve them better? Are you wondering what social CRM is and how your business can benefit from it?

    In this episode, I interview Kyle Lacy, director of global content marketing and research at Salesforce ExactTarget Marketing Cloud. He's authored numerous books, including Twitter Marketing for Dummies and Social CRM for Dummies.

    Show notes: https://www.socialmediaexaminer.com/100


    Marketing You: How to Play to Your Unique Strengths - 99 Jun 27, 2014

    Do you struggle when it comes to marketing yourself? Are you wondering what your unique strengths are?

    In this episode, I interview Sally Hogshead, author of Fascinate and How the World Sees You. She was an award-winning copywriter at the age of 23 and worked with brands such as Nike, Target and BMW.

    Show notes: https://www.socialmediaexaminer.com/99


    Blogger Outreach: How to Build Relationships With Bloggers - 98 Jun 20, 2014

    Do you want to attract more attention to your business? Are you wondering how you can build relationships with the influencers in your market?

    In this episode, I interview Scott Monty, the former head of social media for Ford Motor Company. He blogs at ScottMonty.com and his podcast is I Hear of Sherlock Everywhere.

    Show Notes: https://www.socialmediaexaminer.com/98


    Twitter Cards for Blogs: How to Set Them Up - 97 Jun 13, 2014

    Have you heard of Twitter cards? Are you wondering how you can use them for your business?

    In this episode you'll discover the different types of Twitter cards available, how to set them up and what to tweak in order to have more customization. What is a Twitter card? A Twitter card is a way for you to add more text and images to your tweets.

    Show Notes: https://www.socialmediaexaminer.com/97


    Marketing Instagram Style: What Marketers Need to Know - 96 Jun 06, 2014

    Do you use Instagram for marketing? Are you wondering how you can grow an Instagram following that will build your business?

    In this episode, I interview Jenn Herman, who blogs at Jenn's Trends and is one of our top 10 social media blog winners for 2014. Her blog focuses on social media management.

    Show Notes: https://www.socialmediaexaminer.com/96


    Relationship Marketing: How to Secure Guests Who Become Allies - 95 May 30, 2014

    Do you want to grow better relationships with market influencers? Are you wondering if interviewing people can help your business?

    In this episode, I interview John Lee Dumas, author of the book Podcast Launch and host of the EntrepreneurOnFire podcast—a top-ranked business podcast.

    Show Notes: https://www.socialmediaexaminer.com/95


    Teaching Sells: How to Gain Trust and the Sale by Teaching - 94 May 23, 2014

    Are you looking for a way to grow your influence while making more sales? Do you ever wonder if teaching is right for your business?

    In this episode, I interview John Jantsch, who's written four books, including Duct Tape Marketing. His newest book is Duct Tape Selling. John helps small- and mid-sized businesses enhance their sales and marketing efforts.

    Show Notes: https://www.socialmediaexaminer.com/94


    Crisis Management: What to Do When Your Business Makes a Public Mistake - 93 May 16, 2014

    Is your business ready for a social media crisis? Are you wondering what you should do if you or a colleague makes an embarrassing public mistake?

    In this episode, I interview Gini Dietrich, author of the brand-new book, Spin Sucks: Communication and Reputation Management in the Digital Age, and founder of the blog Spin Sucks. She runs Arment Dietrich, a PR agency.

    Show Notes: https://www.socialmediaexaminer.com/93


    Blog Comments: Should Your Blog Shut Down Comments? - 92 May 09, 2014

    Do you like to get comments on your blog? Have you ever wondered if you should allow comments or shut them down?

    In this episode, I interview Mark Schaefer, a college educator and author of four books. His blog is Grow and his latest book is Social Media Explained. Tim McDonald is director of community at the Huffington Post, founder of My Community Manager and a member of the No Kid Hungry Social Council.

    Show Notes: https://www.socialmediaexaminer.com/92


    Haters: How to Deal With Haters and Trolls of Your Business - 91 May 02, 2014

    Have you ever been publicly criticized or mocked for something that you did? Are you wondering how you can deal with this type of negativity when it happens on social media?

    In this episode, I interview Marcus Sheridan, who blogs at The Sales Lion, is host of The Mad Marketing Podcast and is a partner at River Pools & Spas. Marcus is a consultant and keynote speaker.

    Show Notes: https://www.socialmediaexaminer.com/91


    Google Analytics: How to Make Smart Marketing Decisions - 90 Apr 25, 2014

    Do you want to know if your content and social activities are supporting your business? Are you wondering how you can use Google Analytics to track your progress?

    In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). Andy has also written for Social Media Examiner and he's a Google Analytics expert.

    Show Notes: https://www.socialmediaexaminer.com/90


    LinkedIn Publishing Platform: What Marketers Need to Know - 89 Apr 18, 2014

    Do you publish long-form content? Are you wondering if the new LinkedIn publishing platform can help your business?

    In this episode, I interview Stephanie Sammons, a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence.

    Show Notes: https://www.socialmediaexaminer.com/89


    Google+ Marketing Tactics: How to Promote Your Content on Google+ - 88 Apr 11, 2014

    Do you use Google+ for business? Are you wondering how to promote your content on Google+?

    In this episode, I interview Lynette Young, author of Google+ for Small Businesses. Her agency helps businesses thrive with social media. Lynette is a Google+ marketing expert who has more than 1.5 million followers on Google+.

    Show Notes: https://www.socialmediaexaminer.com/88


    Freak Success: A Dialog With Chris Brogan - 87 Apr 04, 2014

    Do you feel like you don't fit in? Are you wondering how you can succeed in business by being different?

    In this episode, I interview Chris Brogan, publisher and CEO of Owner Magazine, co-author of The Impact Equation and host of The Owner's Mind podcast. His latest book is called The Freaks Shall Inherit the Earth.

    Show Notes: https://www.socialmediaexaminer.com/87


    Launching: Why Podcasts Are a Hot New Way to Launch a Product - 86 Mar 28, 2014

    Are you getting ready to release a product, book or service? Do you want to know how a podcast can boost your launch?

    In this episode, I interview Brian Clark and Chris Ducker. Brian is the founder of Copyblogger Media and host of the New Rainmaker podcast. Chris Ducker is the author of Virtual Freedom and host of The New Business Podcast.

    Show Notes: https://www.socialmediaexaminer.com/86


    Connecting With People: How to Be Human With Your Social Marketing - 85 Mar 21, 2014

    Do you struggle to connect with people on social media? Are you wondering how to be human with your social marketing?

    In this episode, I interview Bryan Kramer, a social business strategist, CEO of PureMatter and host of the From the Author's Point of View podcast. His new book is called Human to Human.

    Show Notes: https://www.socialmediaexaminer.com/85


    Stop Marketing, Start Engaging: How to Get Social Media to Really Work - 84 Mar 14, 2014

    Do you use social media marketing to grow your business? Are you wondering how to get others to say great things about your brand or product?

    In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book is QR Codes Kill Kittens.

    Show Notes: https://www.socialmediaexaminer.com/84


    Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business - 83 Mar 07, 2014

    Do you use visuals to market your business? Are you wondering how you can tell a story with visuals?

    In this episode, I interview Ekaterina Walter, chief marketing officer at Branderati and author of Think Like Zuck. Her newest book is called The Power of Visual Storytelling. Ekaterina shares why storytelling is important for your business.

    Show Notes: https://www.socialmediaexaminer.com/83


    Twitter Chats: How to Create a Successful Tweet Chat - 82 Feb 28, 2014

    Are you familiar with Twitter chats? Wondering how Twitter chats can help market your business?

    In this episode, I interview Pam Moore, founder of Marketing Nutz, an agency specializing in social media marketing. One of Pam's areas of expertise includes Twitter.

    Show Notes: https://www.socialmediaexaminer.com/82


    Twitter Promotion: How to Encourage Others to Promote for You - 81 Feb 21, 2014

    Do you use social media to promote your product, service or events? Are you wondering how you can use Twitter to help get more visibility and sales?

    In this episode, you'll discover five different ways you can use Twitter to promote what you have to offer. I believe that Twitter is the most frictionless form of social media communication. You can also create an enormous amount of buzz on Twitter.

    Show Notes: https://www.socialmediaexaminer.com/81


    Why Podcasting Is a Trend Marketers Need to Follow - 80 Feb 14, 2014

    Have you considered podcasting for your business? Are you wondering if now is the right time to start?

    In this episode, I interview Michael Wolf, who is the host of the NextMarket Podcast. He's also the chief analyst at NextMarket Insights, where he tracks the growing world of podcasting.

    Show Notes: https://www.socialmediaexaminer.com/80


    Engagement: How to Create a Loyal Audience That Loves You - 79 Feb 07, 2014

    Is audience loyalty important to your business? Are you wondering how you can increase your audience loyalty through engagement?

    In this episode, I interview Danny Iny, author of Engagement from Scratch! He is also the founder of Firepole Marketing (now Mirasee) and host of the Connect, Engage, Inspire podcast (now the Business Reimagined podcast).

    Show Notes: https://www.socialmediaexaminer.com/79


    Visual Social Media: How Images Improve Your Social Media Marketing - 78 Jan 31, 2014

    Do you use visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level?

    In this episode, I interview Donna Moritz, who is a social media and visual marketing expert. She's also the founder of Socially Sorted, a blog designed to help small businesses achieve more with visual social media.

    Show Notes: https://www.socialmediaexaminer.com/78


    Relationship Marketing: How to Build Meaningful Connections that Lead to Business - 77 Jan 24, 2014

    Do you want to develop relationships that will lead to business? Are you wondering how you can use social media to build valuable connections?

    In this episode, I interview Ted Rubin, co-author of Return on Relationship. He's also the former chief social marketing officer for Collective Bias and OpenSky.

    Show Notes: https://www.socialmediaexaminer.com/77


    Facebook Marketing Declines: How Business Should React - 76 Jan 17, 2014

    Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing?

    In this episode, I interview Mari Smith and Jay Baer. Mari is the co-author of Facebook Marketing: An Hour a Day and one of the world's leading experts on Facebook marketing. Jay is the author of Youtility: Why Smart Marketing Is About Help Not Hype. He's also host of the Social Pros podcast.

    Show Notes: https://www.socialmediaexaminer.com/76


    5 Facebook Marketing Hacks for Your Website - 75 Jan 10, 2014

    Is your website using Facebook to the fullest? Are you wondering how you can get the most out of Facebook for your business?

    In this episode, you'll discover 5 Facebook hacks you can employ on your website to help drive more traffic and exposure.

    Show Notes: https://www.socialmediaexaminer.com/75


    Podcasting for Business: Top Podcasters Share Success Tips - 74 Jan 03, 2014

    Are you thinking of starting a podcast for your business? Wondering how top podcasters use their podcasts to grow their businesses?

    This episode is a panel discussion from Social Media Success Summit. It includes myself, Michael Hyatt from the This Is Your Life podcast and Chris Brogan from the Human Business Way podcast.

    Show Notes: https://www.socialmediaexaminer.com/74


    Google+ Success: What Your Business Needs to Know About Google+ - 73 Dec 27, 2013

    Do you use Google+ for your business? Are you wondering how you can be more successful generating traffic and growing a community with Google+?

    In this episode, I interview Martin Shervington, a Google+ marketing expert, consultant and executive coach. He manages two Google+ communities, Plus Your Life! and Plus Your Business! and has authored numerous books including Developmental Coaching.

    Show Notes: https://www.socialmediaexaminer.com/73


    Facebook Engagement: How to Get Seen in the Facebook News Feed - 72 Dec 20, 2013

    Do you want to understand Facebook engagement? Are you looking for Facebook engagement tactics that lead to news feed visibility?

    In this episode, I interview John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie, a consultancy focused on small- and medium-sized nonprofits.

    Show Notes: https://www.socialmediaexaminer.com/72


    Blog Growth: How to Build a Mega-Following - 71 Dec 13, 2013

    Do you want to attract a bigger audience to your blog? Are you wondering how you can write content that will generate more comments, shares and subscribers?

    In this episode, I interview Syed Balkhi, founder of multiple popular websites, including WPBeginner and List25. He's also the founder of OptinMonster.

    Show Notes: https://www.socialmediaexaminer.com/71


    Twitter for Business: How to Use Twitter to Grow Your Influence - 70 Dec 06, 2013

    Do you use Twitter for your business? Are you wondering how to use Twitter to grow your online influence?

    In this episode, I interview Joel Comm, author of numerous books including Twitter Power 2.0 and So, What Do You Do? He's also the host of The Joel Comm Show, a business podcast.

    Show Notes: https://www.socialmediaexaminer.com/70


    Story as Strategy: How Social Storytelling Leads to Business - 69 Nov 29, 2013

    Do you use storytelling in your business? Are you wondering how to use stories in your social strategy?

    In this episode, I interview Gary Vaynerchuk, author of Crush It! and The Thank You Economy. He's also the CEO of VaynerMedia. His newest book is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World.

    Show Notes: https://www.socialmediaexaminer.com/69


    StumbleUpon Marketing: How to Drive More Traffic to Your Content - 68 Nov 22, 2013

    Do you use StumbleUpon for your business? Are you wondering how you can use StumbleUpon to drive more traffic to your content?

    In this episode, I interview Nick Robinson, co-author of StumbleUpon for Dummies. He's also the social media channel manager for SAP Americas.

    Show Notes: https://www.socialmediaexaminer.com/68


    Blog to Book to Business: How to Live Your Dream - 67 Nov 15, 2013

    Do you dream of writing a book? Are you wondering how publishing a book can help you grow your business?

    In this episode, I interview Jeff Goins, a blogger who followed his passion and amassed 200,000 monthly followers and published three books—all very quickly. His books include You Are a Writer, Wrecked and The In-Between.

    Show Notes: https://www.socialmediaexaminer.com/67


    Growing Your Audience: How to Increase Your Social Following - 66 Nov 08, 2013

    Do you use social media to build an audience for your business? Are you wondering how you can convert your audience into customers?

    In this episode, I interview Jeffrey Rohrs, co-host of the Social Pros Podcast and author of the new book, Audience: Marketing in the Age of Subscribers, Fans and Followers. He's also the vice president of marketing insights at Exact Target.

    Show Notes: https://www.socialmediaexaminer.com/66


    Facebook Marketing Plan: How to Grow Your Business With Facebook - 65 Nov 01, 2013

    Do you have a Facebook marketing plan? Are you wondering how to grow your business with Facebook?

    In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She was also the very first Facebook community manager we ever had for Social Media Examiner.

    Show Notes: https://www.socialmediaexaminer.com/65


    LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn - 64 Oct 25, 2013

    Do you use LinkedIn for your business? Are you wondering how to use LinkedIn to find prospects and customers?

    In this episode, I interview Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and founder of Linked Into Business. Viveka shares how she prospects on LinkedIn for her business.

    Show Notes: https://www.socialmediaexaminer.com/64


    Becoming a Media Company: How to Turn Your Business Into a Platform - 63 Oct 18, 2013

    Do you use content to capture the attention of consumers? Are you wondering how to reach out to a larger audience?

    In this episode, I interview Michael Brito, author of Smart Business, Social Business and his latest book, Your Brand: The Next Media Company. Michael shares the reasons why your business should become a media outlet.

    Show Notes: https://www.socialmediaexaminer.com/63


    Growing With Content: How to Start a Respectable Platform Others Will Love - 62 Oct 11, 2013

    Do you want to build a respectable platform? Are you wondering how to use content to grow your business?

    In this episode, you'll learn 5 tips to help you grow your business with content and the story behind Social Media Examiner's success. Back in 2008, I sent a LinkedIn request to Ann Handley, who was, and still is, the chief content officer at MarketingProfs.

    Show Notes: https://www.socialmediaexaminer.com/62


    Content Marketing: How to Attract People With Content - 61 Oct 04, 2013

    Do you use content marketing for your business? Are you wondering how to attract customers with your content?

    In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute, the Content Marketing World conference and author of the new book, Epic Content Marketing.

    Show Notes: https://www.socialmediaexaminer.com/61


    Social Strategy: How to Build a Sustainable Social Media Marketing Plan - 60 Sep 27, 2013

    Do you have a social media plan? Are you wondering how to build a social media strategy for your business?

    In this episode, I interview Neal Schaffer, author of Maximizing LinkedIn for Sales and Social Media Marketing. He's a social media consultant and coach.

    Show Notes: https://www.socialmediaexaminer.com/60


    Social Sharing: How to Inspire Fans to Share Your Stories - 59 Sep 20, 2013

    Do you use stories to market your business? Are you wondering how you can get people to share your content?

    In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He's a consultant who's worked with brands like Nike and Motorola.

    Show Notes: https://www.socialmediaexaminer.com/59


    Selling With Social Media: A New Direction for Businesses - 58 Sep 13, 2013

    Do you use social media to grow your business? Are you wondering how social media can help you sell more products and services?

    In this episode, I interview Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads.

    Show Notes: https://www.socialmediaexaminer.com/58


    Google+ Hangouts: What Marketers Need to Know to Get Started - 57 Sep 06, 2013

    Do you use Google+ hangouts for your marketing? Are you wondering how hangouts can help your business?

    In this episode, I interview Brandee Sweesy, who is a Google+ hangouts marketing expert. For the last 20 years she has been helping entrepreneurs grow a following with video.

    Show Notes: https://www.socialmediaexaminer.com/57


    Instagram Marketing: How to Get Started With Instagram - 56 Aug 30, 2013

    Do you use Instagram for your business? Are you wondering how Instagram can help with your marketing?

    In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers.

    Show Notes: https://www.socialmediaexaminer.com/56


    YouTube Success: How to Create a Successful YouTube Channel - 55 Aug 23, 2013

    Do you use video in your marketing? Are you wondering how YouTube can help promote your business?

    In this episode, I interview Gideon Shalwick, an online video marketing expert. His blog and YouTube channel help businesses understand how to achieve success with YouTube. He also wrote the ebook Rapid Video Blogging.

    Show Notes: https://www.socialmediaexaminer.com/55


    Facebook Contests: How to Get Your Fans Excited - 54 Aug 16, 2013

    Have you ever run a Facebook contest? Are you wondering if you should use them for your business?

    In this episode, I interview Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies. She writes about Facebook for Social Media Examiner (she was our community manager for 2 years), and has an alter-ego known online as Grandma Mary.

    Show Notes: https://www.socialmediaexaminer.com/54


    Social Media Tools: How to Simplify Your Social Media Marketing - 53 Aug 09, 2013

    Are you looking for a better way to manage your social activities? Are you wondering what tools can help your social media marketing?

    In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He's also the social media tools writer for Social Media Examiner.

    Show Notes: https://www.socialmediaexaminer.com/53


    Overcoming Fear: How to Break Through and Get Stuff Done - 52 Aug 02, 2013

    Is fear holding you back in your business? Are you wondering what you can do to face your fears?

    In this episode, it's a panel discussion with Pat Flynn, founder of Smart Passive Income, and John Lee Dumas, the host of Entrepreneur on Fire. Both Pat and John share the fears that could have held them back in their businesses.

    Show Notes: https://www.socialmediaexaminer.com/52


    Gmail Tabs: A Game Plan for Marketers Jul 27, 2013

    Does your business rely on email? Are you wondering how Gmail tabs will impact your marketing?

    In this episode, you'll learn what the new Gmail tabs mean for your business. You'll also pick up some tips on what you can do and I'll talk about my concerns for the future.

    Show Notes: https://www.socialmediaexaminer.com/gmail


    New Facebook Features: What Marketers Need to Know - 51 Jul 26, 2013

    Are you using Facebook for your business? Are you wondering how Facebook's newest features can help your business?

    In this episode, I interview Mari Smith, who is known as the Queen of Facebook. She's the world's leading authority on Facebook marketing and author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.

    Show Notes: https://www.socialmediaexaminer.com/51


    Monetize Your Platform: How to Grow Sales With Your Online Platform - 50 Jul 19, 2013

    Have you built your own platform? Are you wondering how to monetize it?

    In this episode, I interview David Siteman Garland, who is the host of The Rise To The Top podcast. His video and audio podcasts are focused on equipping bloggers, podcasters and YouTubers to grow a sustainable business with their platforms.

    Show Notes: https://www.socialmediaexaminer.com/50


    How to Launch: Social Techniques for Building a Successful Launch - 49 Jul 12, 2013

    Do you want to launch a product or service to your existing audience? Are you wondering how to get people involved and excited?

    In this episode the tables are turned. Cliff Ravenscraft, popular podcast producer and host of Podcast Answer Man, interviews me! You'll learn the different ways you can get people involved in a successful launch and how to create a buzz around a new product or service.

    Show Notes: https://www.socialmediaexaminer.com/49


    Why Things Catch On: The Science of Why People Share - 48 Jul 05, 2013

    Do you want to understand the science behind why people share? During this fascinating interview I explore these very concepts.

    In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. He's also a marketing professor at the Wharton School and columnist for BusinessWeek.

    Show Notes: https://www.socialmediaexaminer.com/48


    Being Useful: New Marketing Techniques That Work - 47 Jun 28, 2013

    Are you wondering how your business can be more useful? Do you provide youtility?

    In this episode, I interview Jay Baer, the founder of the award-winning blog Convince & Convert and co-author of The Now Revolution. His brand-new book is called Youtility: Why Smart Marketing Is About Help Not Hype.

    Show Notes: https://www.socialmediaexaminer.com/47


    Mobilizing Your Website: What You Need to Know - 46 Jun 21, 2013

    Is your website or blog mobile-ready? Are you wondering how to optimize it for mobile users?

    In this episode, I interview Greg Hickman, the founder of Mobile Mixed, a website that specializes in training marketers in mobile marketing. He also hosts The Mobile Mixed Podcast.

    Show Notes: https://www.socialmediaexaminer.com/46


    Pinterest Success: Creative Ways to Use Pinterest for Your Business - 45 Jun 14, 2013

    Do you use Pinterest for business? Are you wondering how your business can benefit from Pinterest?

    In this episode, I interview Cynthia Sanchez, host of the Oh So Pinteresting Podcast. She freely admits that she's addicted to Pinterest. It's changed her life in a major way and now she helps other businesses figure out how to tap into this growing network.

    Show Notes: https://www.socialmediaexaminer.com/45


    Twitter Traffic: How to Double Your Traffic to Your Content - 44 Jun 07, 2013

    Do you use Twitter for business? Are you wondering how to use Twitter to increase traffic to your blog?

    In this episode, I interview Kim Garst, CEO of Boom Social, a company and blog that specializes in social media marketing. One of Kim's areas of topical expertise is Twitter marketing.

    Show Notes: https://www.socialmediaexaminer.com/44


    Small Business Social: How to Build Relationships - 43 May 31, 2013

    Do you use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales?

    In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. He also trains and coaches small businesses on social media marketing at Jeff Korhan.com.

    Show Notes: https://www.socialmediaexaminer.com/43


    Marketing Reboot? Are You Ready to Change? - 42 May 16, 2013

    Is your business ready to face the technological and sociological changes that are happening right now?

    To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel. Mitch is author of the book Six Pixels of Separation and the podcast with the same name. His newest book is Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.

    Show Notes: https://www.socialmediaexaminer.com/42


    Mobile Marketing: How to Get Started - 41 May 08, 2013

    Do you use mobile marketing for business? Are you wondering how to get started?

    In this episode, I interview Jamie Turner, co-author of the book Go Mobile. His blog, the 60 Second Marketer is ranked as one of the top 10 marketing blogs by Social Media Examiner. He also runs a social media and mobile marketing agency called 60 Second Communications.

    Show Notes: https://www.socialmediaexaminer.com/41


    Email and Social Media: Why Marketers Need Both - 40 May 01, 2013

    Do you use email marketing for your business? Are you wondering how email and social can work well together?

    In this episode, I interview DJ Waldow, co-author of The Rebel’s Guide to Email Marketing. He’s also the founder of Waldow Social, where he consults with businesses that want to improve their email marketing. DJ also co-hosts The Work Talk Show podcast.

    Show Notes: https://www.socialmediaexaminer.com/40


    Facebook Ads and Beyond: What Marketers Need to Know - 39 Apr 24, 2013

    Do you use Facebook ads? Are you wondering how paid Facebook marketing can work for your business?

    In this episode, I interview Jon Loomer, who blogs about advanced Facebook marketing at Jon Loomer.com. Jon used to do social media work for the the NBA and American Cancer Society before going out on his own in 2011.

    Show Notes: https://www.socialmediaexaminer.com/39


    Pinterest: How to Drive More Traffic to Your Site With Pinterest - 38 Apr 17, 2013

    Do you use Pinterest for business? Are you wondering how Pinterest can help your business drive more traffic to your website or blog?

    In this episode, I interview Melanie Duncan, owner of Luxury Monograms and CustomGreekThreads. She also does online training for business owners and spends a lot of time focusing on Pinterest marketing.

    Show Notes: https://www.socialmediaexaminer.com/38


    Theft: 9 Ways to Protect Yourself From Losing Your Data - 37 Apr 11, 2013

    Do you rely on your computer for business? Is your computer and data secure?

    In this episode, you’ll learn different ways to protect your data and make sure your business is back up and running very quickly if you were ever to lose it.

    Show Notes: https://www.socialmediaexaminer.com/37


    SlideShare: How to Market Your Business With This Growing Platform - 36 Mar 27, 2013

    Do you use SlideShare? Are you looking for more leads?

    In this episode, I interview Todd Wheatland, author of The Marketer’s Guide to SlideShare. He’s also head of Thought Leadership at Kelly Services.

    Show Notes: https://www.socialmediaexaminer.com/36


    Facebook Marketing for Small Business: What You Need to Know - 35 Mar 27, 2013

    Is your business on Facebook? Are you wondering how a small business can benefit from Facebook marketing?

    In this episode, I interview Ramon Ray, the author of The Facebook Guide to Small Business Marketing. He’s also the founder of Small Biz Technology and the guy behind a great event called Small Business Summit.

    Show Notes: https://www.socialmediaexaminer.com/35


    The Future: How Shared Experiences Are Reshaping Business - 34 Mar 20, 2013

    Are you wondering where the future of business is heading? Do you want to know how shared consumer experiences are impacting business?

    In this episode, I interview Brian Solis, digital analyst at the Altimeter Group and author of multiple books, including Engage and The End of Business as Usual. His latest book is What’s the Future of Business?

    Show Notes: https://www.socialmediaexaminer.com/34


    Kickstarter: How Crowd Funding Is Changing Business - 33 Mar 13, 2013

    Have you considered crowd funding? Are you wondering how it can help your business grow?

    In this episode, I interview Richard Bliss, host of the podcast Funding the Dream on Kickstarter. He’s also a coach and consultant for crowd funding.

    Show Notes: https://www.socialmediaexaminer.com/33


    Becoming a Blogger: Do You Have What it Takes? - 32 Mar 07, 2013

    Are you thinking of starting a blog or restarting your blog? Do you wonder if you have what it takes to attract a strong blog audience?

    In this episode, I interview Stanford Smith, co-author of Born to Blog. He is also the founder of the Pushing Social blog and host of the Pushing Social podcast.

    Show Notes: https://www.socialmediaexaminer.com/32


    Creating Persuasive Videos: How to Move Viewers to Action - 31 Feb 28, 2013

    Do you create marketing videos? Are you wondering how to get people to go from passive observers to active participants?

    In this episode, I interview James Wedmore, author of The YouTube Marketing Book, founder of Video Traffic Academy and–in my opinion–one of the smartest video marketers on the planet.

    Show Notes: https://www.socialmediaexaminer.com/31


    Generating Leads With LinkedIn: What You Need to Know - 30 Feb 20, 2013

    Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?

    In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.

    Show Notes: https://www.socialmediaexaminer.com/30


    List Building With Social Media: How to Grow Your Email List - 29 Feb 13, 2013

    Do you want to grow your email list? Wondering how social media can help you grow a list of prospects?

    In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. She’s also the host of the new podcast Online Marketing Made Easy and she specializes in online training. She blogs at Amy Porterfield.

    Show Notes: https://www.socialmediaexaminer.com/29


    Search and Social: What Marketers Need to Know About the Changing Landscape - 28 Feb 06, 2013

    Do you use social media and search to promote your business? Are you wondering how the landscape of search and social is changing, and how to benefit from it?

    In this episode, I interview Lee Odden, author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He’s the CEO of TopRank Online Marketing and the editor of Marketing Blog.

    Show Notes: https://www.socialmediaexaminer.com/28


    Using YouTube to Build Your Brand, Authority and Business - 27 Jan 30, 2013

    Do you use YouTube videos to market your business? Are you wondering how you can get more viewers and engagement for your channel?

    In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. He also has three YouTube shows focused on science experiments. They include Sick Science, The Spangler Effect and Spangler Science TV.

    Show Notes: https://www.socialmediaexaminer.com/27


    Measuring Social Media: How to Determine Your ROI - 26 Jan 24, 2013

    Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business?

    In this episode, I interview Nichole Kelly, author of How to Measure Social Media and the CEO of Social Media Explorer and SME Digital.

    Show Notes: https://www.socialmediaexaminer.com/26


    Blogging: A Business Model for Growth - 25 Jan 16, 2013

    Do you blog for business? Are you wondering how blogging can help your business?

    In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content, Get Customers and Managing Content Marketing.

    Show Notes: https://www.socialmediaexaminer.com/25


    Twitter Marketing: How to Use Twitter for Business - 24 Jan 09, 2013

    Do you use Twitter for your business? Are you wondering how Twitter can help you build relationships?

    In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow.

    Show Notes: https://www.socialmediaexaminer.com/24


    Purpose: How Facebook Built an Empire - 23 Jan 02, 2013

    Does your business have a purpose? Are you wondering how having a purpose can help drive the success of your business?

    In this episode, I interview Ekaterina Walter, a global social innovation strategist at Intel and member of the board of directors for Word of Mouth Marketing Association. She is also the author of the new book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerburg.

    Show Notes: https://www.socialmediaexaminer.com/23


    Failing to Start: Why We Accept Mediocrity and How to Change - 22 Dec 20, 2012

    Do you accept your lot in life? Are you afraid of starting something new?

    In this episode, I interview Seth Godin, the bestselling author of Purple Cow, Tribes, Linchpin and many others. His most recent book is The Icarus Deception. He’s also the CEO of Squidoo.

    Show Notes: https://www.socialmediaexaminer.com/22


    Storytelling: Why Stories Attract More Customers - 21 Dec 19, 2012

    What’s the story of your business? Are you wondering how storytelling can help your marketing and sales?

    In this episode, I interview Dave Kerpen, author of Likeable Social Media. He’s also the co-founder of Likeable, an INC 500 social media marketing firm. His newest book is Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.

    Show Notes: https://www.socialmediaexaminer.com/21


    Starting a Podcast: What You Need to Know to Succeed - 20 Dec 12, 2012

    Do you listen to podcasts? Are you interested in starting your own podcast?

    In this episode, I interview Cliff Ravenscraft, the world’s leading evangelist on podcasting and founder of Podcast Answer Man. Cliff shares his knowledge and experience of hosting many different podcasts.

    Show Notes: https://www.socialmediaexaminer.com/20


    Following Your Passion: How Content Can Help You Grow - 19 Dec 05, 2012

    Do you follow your passion? Are you wondering if there might be a link between content and living your dreams?

    In this episode, I interview C.C. Chapman, co-author of Content Rules. He’s also a blogger at Digital Dads, a photographer, a long time podcaster and founder of the Cleon Foundation (an agency focused on causes). His newest book is Amazing Things Will Happen.

    Show Notes: https://www.socialmediaexaminer.com/19


    Starting an Online Show: How to Quickly Grow Your Platform -18 Nov 28, 2012

    Have you ever dreamed of having your own podcast show? Do you want to know how to get started?

    To learn more about what goes into starting your own show, this episode of the Social Media Marketing podcast goes deep on the subject. You’ll learn the different formats involved in both audio and video shows and the key ingredients you must have to make it a success.

    Show Notes: https://www.socialmediaexaminer.com/18


    Blogging Success: How to Create Content People Love - 17 Nov 20, 2012

    Do you want to drive more traffic to your website? Would you like to create content that people will go crazy for?

    In this episode, I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World, former CEO of Thomas Nelson Publishers, and the host of the This Is Your Life podcast.

    Show Notes: https://www.socialmediaexaminer.com/17


    Publishing eBooks: How Marketers Can Get Started - 16 Nov 14, 2012

    Have you ever considered publishing your own eBook? Are you wondering what the advantages are for marketers?

    In this episode, I interview Jim Kukral, founder of Digital Book Launch and Author Marketing Club. Jim is also the author of the book Attention! This Book Will Make You Money and many other eBooks including Book Marketing for Kindle Authors.

    Show Notes: https://www.socialmediaexaminer.com/16


    Viral Videos: How to Create and Promote Videos People Love - 15 Nov 07, 2012

    Do you struggle to create and promote videos? Are you wondering how to make videos that go viral?

    In this episode, I interview Mark Malkoff, a comedian and filmmaker. Mark shares his love and passion for creating videos and several amazing stories about the process of coming up with video ideas and making them happen.

    Show Notes: https://www.socialmediaexaminer.com/15


    Pinterest Marketing: What Marketers Need to Know to Succeed - 14 Nov 01, 2012

    Are you wondering if Pinterest can help your business? Do you want to get more traffic from your Pinterest account?

    In this episode, I interview Beth Hayden, author of the new book Pinfluence: The Complete Guide to Marketing Your Business on Pinterest. Beth shares her insights into how Pinterest can drive more traffic to your website or blog.

    Show Notes: https://www.socialmediaexaminer.com/14


    LinkedIn Marketing: New Features to Enhance Your LinkedIn Results - 13 Oct 22, 2012

    Do you use LinkedIn for your business? Are you wondering how LinkedIn can help your online marketing?

    In this episode, I interview Viveka von Rosen, founder of Linked Into Business and author of the new book, LinkedIn Marketing: An Hour a Day. Viveka shares insights into what’s new with LinkedIn and how marketers can cash in on all that LinkedIn is doing.

    Show Notes: https://www.socialmediaexaminer.com/13


    Blogs, Books and Social: How the World Has Changed - 12 Oct 17, 2012

    Do you think the world of publishing is evolving? Have you ever thought of self-publishing?

    In this episode, I interview Guy Kawasaki, former chief evangelist for Apple and author of many books including Enchantment and What the Plus! Google+ for the Rest of Us. Guy shares his experience of publishing his first book in 1987 and how publishing has changed since then.

    Show Notes: https://www.socialmediaexaminer.com/12


    Establishing Trust: How to Build Relationships With Social Media - 11 Oct 11, 2012

    Are you wondering how to best build a platform with social media? Do you want to learn how to build trusted relationships online?

    In this episode, I interview Chris Brogan, CEO of Human Business Works and author of several books including The Impact Equation. Chris shares the importance of having a blog if you want to grow the reach and exposure of your business.

    Show Notes: https://www.socialmediaexaminer.com/11


    Community Building: How to Grow With the Power of People - 10 Oct 03, 2012

    Does your business have an active community? Would you like to build a community to support your business?

    In this episode, I interview John Jantsch, founder of Duct Tape Marketing and author of several books including The Commitment Engine. John shares insights into how content and community connect.

    Show Notes: https://www.socialmediaexaminer.com/10


    Podcasting Renaissance: Is Podcasting Making a Comeback? - 9 Sep 26, 2012

    Are you thinking of starting a podcast? Do you believe podcasts are making a comeback? Do you find yourself listening to more podcasts lately?

    In this episode, I interview Mitch Joel, author of Six Pixels of Separation and founder of the Six Pixels of Separation podcast. Mitch shares his experiences from when he first started podcasting in 2006 to now.

    Show Notes: https://www.socialmediaexaminer.com/9


    Social Persuasion: How to Move People to Action - 8 Sep 19, 2012

    Want more of your readers to take action? Are you looking to increase the persuasion of your content?

    In this episode, I interview Derek Halpern, founder of Social Triggers. Derek shares the tactics he uses to get people to take action and turn them into loyal readers.

    Show Notes: https://www.socialmediaexaminer.com/8


    Blogging for Business: How Content Can Improve Your Sales - 7 Sep 13, 2012

    Are you wondering how a blog can help your business? Are you trying to figure out how content can improve your sales?

    In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy. Marcus shares insights into the struggles marketers have to get results from business blogging.

    Show Notes: https://www.socialmediaexaminer.com/7


    Google+ Marketing: Why Marketers Should Not Overlook Google+ - 6 Sep 04, 2012

    Have you given up on Google+? Are you wondering whether it is worth managing yet another social network?

    In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. Jesse shares insights into Google’s strategy and what this means for your business.

    Show Notes: https://www.socialmediaexaminer.com/6


    Social Media Science: How Behavior Impacts Social Media Marketing - 5 Aug 29, 2012

    Want to understand the psychology behind why people interact via social networks? During this fascinating interview I explore these very concepts.

    In this episode, I interview Ric Dragon, author of Social Marketology and CEO of DragonSearch. Ric shares tips on how businesses can build relationships on social media.

    Show Notes: https://www.socialmediaexaminer.com/5


    How Content Can Help You Build a Loyal Following - 4 Aug 23, 2012

    Are you trying to build an engaged loyal following that loves you and your business? Have you tried to use video, podcasting or social media to build engagement?

    In this episode, I interview Pat Flynn, founder of Smart Passive Income. Pat shares insights into his tactics and strategies and how social media content contributes to the success of his business.

    Show Notes: https://www.socialmediaexaminer.com/4


    Facebook Marketing Mistakes: What to Avoid and Why - 3 Aug 16, 2012

    Are you struggling to make Facebook marketing work for your business? Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business.

    In this episode, I interview Brian Carter, author of The Like Economy and LinkedIn for Business. Brian shares insights into the common struggles and misconceptions marketers have with Facebook marketing today.

    Show Notes: https://www.socialmediaexaminer.com/3


    Twitter Marketing: Does it Still Matter? - 2 Aug 15, 2012

    Is Twitter still a good marketing channel? With so much focus on Facebook and Pinterest, has this network lost its value?

    In this episode, Brian Solis, author of The End of Business as Usual and Engage, and principal analyst at Altimeter Group gives us the scoop on Twitter for business today. Brian shares insights into how Twitter has changed and what works on Twitter today.

    Show Notes: https://www.socialmediaexaminer.com/2


    Facebook Mobile for Business: What You Need to Know - 1 Jul 31, 2012

    Do you take Facebook with you on your mobile device? Turns out 543 million people access Facebook while out and about!

    In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Mari shares insights into Facebook mobile and opportunities this new mobile environment gives businesses today.

    Show Notes: https://www.socialmediaexaminer.com/1


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