Stay ConnectedFor Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams.
Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers.
Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab.
This week our host, Brandi Starr, is joined by John Brezinsky, VP of Global Product Marketing for Searchmetrics.
A technology company, Searchmetrics helps enterprises increase revenue by leveraging insights from search data. John has also worked for some of the largest companies in the world, like Pearson, as well as feisty start-ups like FiscalNote. In that time, he has built product marketing teams and launched successful campaigns that drive business. John's passions include messaging, competitive positioning, and saltwater aquariums.In this week's episode, Brandi and John tackle the relationship between Marketing and Sales teams. In their discussion, they share the value that can be found in an improved collaboration and how marketers can better start Aligning with Sales: Listening, Saying No, and Creating a Positive Feedback Loop.
This week our host Brandi Starr is joined by Hana Jacover, the Chief Hype Officer & Coach at Hype House Consulting.
After 10+ successful years of building and executing marketing and marketing operations strategies for B2B Tech companies, Hana started seeing a critical pattern. Not around campaign performance or KPIs, the latest marketing jargon, tools, and technology...but around the people. This most essential pillar seemed to be experiencing burnout, imposter syndrome, hyper-productivity without desired results, lack of management training, and more. And the most impacted? The high performers who are giving their all and likely stepping into (or recently have) leadership roles. This gap drove Hana to re-evaluate how she could better serve the B2B marketing community and democratize coaching to address and close these critical gaps for the incoming C-level. Hana shares that her goal is to make coaching accessible for everyone and use her experience to provide a balance between role-specific and industry context (never advice), effective communication, and techniques designed to empower.
In this week's episode, Brandi and Hana talk perspective, possibilities, and the future of Web3: What it Means for B2B Marketers.
This week our host Brandi Starr is joined by Elizabeth Irvine, the VP of Marketing for MarketMuse, where she drives the content, demand generation and sales enablement initiatives for the organization.
Elizabeth spent over eight years at TechTarget, five of which were in London where she built the site marketing department for the new European branch spanning four international markets and languages. She spent a year at Gartner, building an audience for their marketing-focused product as well as a year at an early-stage start-up, Code Ocean.
Elizabeth joined MarketMuse in 2018 as the first full-time marketer and built the marketing structure and automation from the ground up. Additionally, Elizabeth organized the marketing launch for MarketMuse's first self-serve products, launched an affiliate program and regularly litters the company slack with corny quips and The Office gifs.In this week's episode, Brandi and Elizabeth discuss the intricacies of Event Sponsorships. Touching on how to be effective, getting attendee attention and how to select which events for sponsorship will best suit your needs and goals, this episode of Revenue Rehab has everything you need to evaluate: Event Sponsorships – Value or Waste.
This week our host Brandi Starr is joined by Max Stoddard, Chief of Staff at Tegrita.
Max is passionate about enabling growth and success and loves seeing anything run more smoothly and people achieve more because of her contribution. Throughout much of her career, at both start-ups and within established companies, Max has successfully flipped existing, outdated processes on their heads to streamline and add sanity to obsolete approaches. Max has mentored many colleagues and helped others build their careers.
In this week's episode, on the couch, Brandi and fellow 'Tegritan' Max tackle Managing Through Rough Times. Join them for real talk on How to Lead with Vulnerability and Authenticity.
This week our host Brandi Starr is joined by Meagen Eisenberg, CMO of TripActions.
Meagen has spent over 20 years in high-tech, previously at MongoDB (Nasdaq: MDB) and on the board of G2, Terminus and Reactful. Before MongoDB, Meagen was VP of Demand Generation at DocuSign (Nasdaq: DOCU).
Named Top 25 for B2B Marketing Influencers, Meagen has advised over 30 tech companies such as Loom, Branch.io, CoreOS, and Productboard, 7 of which were acquired in the past few years. Meagen has an MBA from Yale SOM, and a B.S. degree in MIS and a minor in CSC from Cal Poly – SLO.In this week's episode, Brandi and self-described builder, Meagen, tackle Growth & Scaling. With 17 successful exits since 2011 as an operator and advisor, including 3 IPOs and 14 mergers and acquisitions, CMOs will get the blueprint for Achieving a Successful Exit as CMO directly from a proven expert.
This week our host Brandi Starr is joined by Duane Dufault, Head of Revenue at SellingSaas & 1build.
Duane is a college dropout, construction worker who made a complete shift in his life over a decade ago so he could be home for his kids.
He's sold just about everything from newspapers, toilets and flooring, printers door to door, to SMB Saas and mid-market, all the way up to fortune 100 Enterprise Software. You name it, Duane has sold it, sold into, or helped someone else sell it.In this weeks' episode, Growth is a Holistic Objective, Duane and Brandi really dig into the entirety of the sales cycle. From beginning to end, to structure and resale, to incentivizing revenue teams, on the couch Brandi and Duane will tackle Growth is a Holistic Objective: Measuring Success Across the Revenue Cycle.
Links:Get in touch with Duane Dufault on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
In this episode of Revenue Rehab, Brandi Starr is joined by Mona Akmal.
Mona is the CEO and co-founder at Falkon, a go to market intelligence platform with a mission to replicate successful deals for sales and marketing teams. As a product and engineering veteran with over 10 years of managing product teams at companies such as Microsoft, Zulily, Code.org and Amparity, Mona loves building solutions to technically difficult problems. She has helped build many products, businesses and teams from zero to scale, including taking doc in the cloud OneDrive and Office from 1 million to 1 billion, and from zero to 11 million in ARR at Amparity.
On the couch, Mona and Brandi will discuss how marketing teams in SaaS companies can effectively leverage product usage data. Mona opens up to talk about how product data should be a top priority rather than being used for indexing on intent, data, and dark social.
Links:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
In this episode of Revenue Rehab, Brandi Starr is joined by Angus Robertson. Angus is a fractional CMO with Chief Outsiders and co-chair of the Comp TIA business applications and advisory council. Chief Outsiders consists of more than 100 fractional CMOs, who help companies grow through best-in class marketing strategy and execution. Previously, Angus was CRO at a business continuity firm Axcient where he managed sales, marketing and partner success. Angus was also EVP of Marketing at Conversant acquired by OneTrust, CMO at insightsoftware and VP of Product Marketing at public telecoms company Spirent.
On the couch, Angus and Brandi will discuss the pros and cons of the Fractional CMO role, as well as delving into some deciding factors when making the move.
Links:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined Helen Baptist, a COO and member of the executive team at PathFactory. Responsible for all revenue and customer satisfaction, Helen also leads sales, marketing, partnerships, and customer experience and is the executive sponsor of the DE&I committee.
Helen started her career as a secretary and has held numerous GTM team positions, including marketing, customer success, and business development, allowing her to bring an end-to-end view of the customer journey to playbooks she has developed and deployed.In this weeks' episode, Un-Siloed - Leading a Single Revenue Team, Helen and Brandi deconstruct the silo through the lens of Helen's unique role as a COO who owns all of revenue. This 35-minute guided tour to creating a successful post-sale experience in the customer journey is one you won't want to miss!
Links:Get in touch with Helen Baptist on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Ed Frame founder of Exemplify based in Melbourne, Australia. Ed designed Exemplify to help businesses work with customers that truly appreciate them, with a focus on getting qualified leads that turn into long-term, satisfied customers.
Ed has established a "Customer Longevity Framework"; turning buyers into repeat customers, brand advocates and referral partners without increasing your ad spend. Working with his clients to improve customer experience, Ed uses the power of Hubspot CRM and Email Automation, implementing these through workshops and strategic customer mapping sessions.
in this week's episode, Journey +Process, tackling issues many CMOs are facing today when it comes to driving revenue, on the couch Brandi and Ed dig deep into mapping out the customer journey and the processes needed to create a world class post-sale customer experience.
Links:Get in touch with Ed Frame on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
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